Sales Development Representative (Mid-market)
Sales Development Representative (Mid-market)

Sales Development Representative (Mid-market)

Horsham Full-Time 32000 - 40000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive pipeline growth and engage mid-market prospects through innovative outreach strategies.
  • Company: Join ELMO Software UK, a leader in cloud-based HR and Payroll solutions for over 3000 organisations.
  • Benefits: Enjoy 25 days holiday, private medical insurance, and a dog-friendly office culture.
  • Why this job: Be part of a dynamic team shaping sales strategies and making a real impact on growth.
  • Qualifications: Ideal candidates have B2B sales experience, strong communication skills, and a proactive mindset.
  • Other info: Opportunity for professional growth with unlimited coaching and community volunteer days.

The predicted salary is between 32000 - 40000 £ per year.

Sales Development Representative (Mid-market)

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Sales Development Representative (Mid-market)

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Open Doors, Drive Growth: Become Our Next Mid-Market SDR!

ELMO Software UK is a leading cloud-based HR and Payroll software provider, empowering over 3000 organisations across the UK, Australia, and New Zealand to effectively manage their people and processes. We\’re on a mission to release HR\’s full potential through software automation, analytics, and world-class customer support. From hire to retire, our integrated, configurable solutions simplify HR processes and adapt to our customers\’ unique needs. ELMO UK are part of the ELMO Group, along with Breathe and Rotageek

Our Values: What Makes Us Tick at ELMO!

  • We Obsess Over Customers: Everything we do is designed to positively impact you, our customer. Your success is our success!
  • We Seek Out Different: We constantly pursue innovation, challenge the status quo, and defy barriers. We love new ideas!
  • We Help Others Thrive: Colleagues, communities or customers – we champion ways to help everyone thrive. Together, we grow!
  • We\’re Fearlessly Optimistic: We bring unwavering positivity to any challenge to drive meaningful change. Let\’s make things happen!

Why is this role important?

Are you a curious, proactive, and commercially savvy individual ready to make a significant impact on sales growth? We\’re building out our mid-market sales motion, and this high-visibility SDR role is crucial to its success!

You\’ll be one of the first SDRs focused on this exciting segment, meaning you\’ll have the ownership to influence our outbound playbook. This isn\’t just about making calls; it\’s about helping define how we engage larger customers, craft targeted outreach, and truly open doors. If you\’re looking for a role with clear room to grow, where you can partner closely with marketing, sales, and product to refine our messaging and test new ways of reaching the right buyers, then this is for you!

What You\’ll Be Doing ️️

  • Drive Pipeline Growth: Identify and engage high-potential mid-market prospects across target verticals. You\’ll be the architect of new opportunities! ️
  • Own Outbound Prospecting: Create and execute compelling email, call, and social outreach strategies to generate interest and qualify leads. ️
  • Refine Messaging: Work closely with marketing and sales to shape outbound messaging, sequences, and offers that truly resonate with budget holders and influencers. ️
  • Qualify Opportunities: Run thoughtful discovery conversations, understanding pain points and needs, before handing off high-intent leads to Account Executives with clear context.
  • Collaborate Across Functions: Partner with the mid-market marketing lead and Account Executives to align campaigns with sales goals and drive conversion across the funnel.
  • Track and Optimise: Utilise HubSpot (or Salesforce) and sales engagement tools to meticulously track outreach, iterate sequences, and continuously improve conversion rates.
  • Maintain awareness of and be compliant with information security protocols in relation to your job role and handling of any data.

What We Value For This Role

  • You bring strong in a B2B sales or SDR/BDR role, ideally within SaaS or tech, with exposure to outbound prospecting and mid-market sales.
  • Commercial Curiosity: You instinctively understand what makes a good lead and are eager to learn about buyer needs, market dynamics, and how to tailor messaging for maximum impact.
  • Collaboration with Marketing: You\’ve successfully worked with marketing teams and understand how to leverage their support to win.
  • Strong Communicator: You\’re confident crafting persuasive cold emails, starting engaging conversations, and adapting your messaging to different personas.
  • Self-Starter: You\’re proactive, highly organised, and energised by targets. You don\’t wait to be told – you test, learn, and eagerly suggest improvements.
  • Team Player: You collaborate exceptionally well across sales and marketing, and you\’re keen to be part of building something impactful, not just following a script.

Nice To Have But Not Essential

  • Interest in growing into a full-cycle AE or enterprise BDR role long-term.
  • Experience with tools like HubSpot, Salesforce, LinkedIn Sales Navigator, or similar.

Why You’ll Love It Here ️

  • Salary: £40,000-£50,000
  • Work-Life Balance: 25 days + your birthday off!
  • Health & Well-being: Private Medical Insurance (includes dental, optical & mental health cover) and Life Insurance (2x salary) .
  • Financial Future: Matched Pension (salary exchange with 5% employer contribution) .
  • Professional Growth: Access to unlimited Professional Coaching with More Happi .
  • Community Impact: Two paid Volunteer Days per year to give back to the community .
  • Dog-Friendly Office: Bring your furry friend to work!
  • Financial Wellness: Access to Mintago for exclusive financial wellbeing resources, discounts, and expert advice .

Ready to join us? Apply Now!

ELMO UK is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team.

ELMO UK is passionate about empowering HR with responsible, secure and safe AI, aiming to be among the first in the UK to achieve ISO 42001:2023 certification. Handling sensitive employee data necessitates strict adherence to our ISO 27001:2022 Certified security policies, making data privacy and security paramount in every role.

Seniority level

  • Seniority level

    Entry level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Sales and Business Development

  • Industries

    Software Development

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Sales Development Representative (Mid-market) employer: Breathe Partners

At ELMO Software UK, we pride ourselves on being an exceptional employer that champions innovation and collaboration. Our vibrant work culture fosters professional growth through unlimited coaching opportunities and a strong emphasis on work-life balance, including 25 days of annual leave plus your birthday off. Located in Horsham, our dog-friendly office not only promotes a positive environment but also encourages community engagement with two paid volunteer days each year, making it a truly rewarding place to build your career.
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Contact Detail:

Breathe Partners Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Representative (Mid-market)

✨Tip Number 1

Familiarise yourself with ELMO Software's products and services. Understanding their HR and Payroll solutions will not only help you in conversations but also demonstrate your genuine interest in the company during interviews.

✨Tip Number 2

Network with current employees or alumni who work at ELMO or in similar roles. They can provide valuable insights into the company culture and expectations, which can be a game-changer in your application process.

✨Tip Number 3

Prepare to discuss your experience with outbound prospecting and how you've successfully engaged mid-market clients in the past. Be ready to share specific examples that highlight your skills and achievements.

✨Tip Number 4

Showcase your collaboration skills by thinking of ways you could work with marketing and sales teams at ELMO. Propose ideas on how to refine messaging or outreach strategies, as this aligns with the role's responsibilities.

We think you need these skills to ace Sales Development Representative (Mid-market)

B2B Sales Experience
Outbound Prospecting
Lead Qualification
Commercial Awareness
Strong Communication Skills
Email and Call Outreach Strategies
Collaboration with Marketing Teams
Self-Motivation
Organisational Skills
Adaptability to Different Personas
Experience with CRM Tools (e.g., HubSpot, Salesforce)
Data Tracking and Analysis
Understanding of SaaS and Tech Markets
Proactive Problem-Solving

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Sales Development Representative (Mid-market). Familiarise yourself with the key tasks such as outbound prospecting, pipeline growth, and collaboration with marketing.

Tailor Your CV: Customise your CV to highlight relevant experience in B2B sales or SDR roles, particularly within SaaS or tech. Emphasise your skills in outbound prospecting and any successful collaborations with marketing teams.

Craft a Compelling Cover Letter: Write a cover letter that showcases your commercial curiosity and strong communication skills. Mention specific examples of how you've successfully engaged prospects and refined messaging in previous roles.

Showcase Your Proactivity: In your application, demonstrate your self-starter attitude by providing examples of how you've taken initiative in past roles. Highlight any instances where you've tested new strategies or suggested improvements.

How to prepare for a job interview at Breathe Partners

✨Understand the Company Values

Before your interview, take some time to research ELMO Software UK and their values. They emphasise customer obsession, innovation, and collaboration. Be prepared to discuss how your personal values align with theirs and provide examples from your past experiences.

✨Showcase Your Commercial Curiosity

As a Sales Development Representative, demonstrating your understanding of what makes a good lead is crucial. Prepare to discuss market dynamics and buyer needs. Think of specific instances where you tailored your approach to meet these needs effectively.

✨Prepare for Role-Specific Scenarios

Expect to be asked about your experience with outbound prospecting and how you've successfully engaged mid-market prospects in the past. Have concrete examples ready that showcase your ability to create compelling outreach strategies and qualify leads.

✨Highlight Your Team Collaboration Skills

This role requires close collaboration with marketing and sales teams. Be ready to share examples of how you've worked effectively in a team setting, particularly in aligning campaigns with sales goals or refining messaging based on feedback.

Sales Development Representative (Mid-market)
Breathe Partners
B
  • Sales Development Representative (Mid-market)

    Horsham
    Full-Time
    32000 - 40000 £ / year (est.)

    Application deadline: 2027-07-17

  • B

    Breathe Partners

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