Digital Content Manager

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Shape the future of Collinson’s global digital ecosystem.

Collinson is seeking a highly capable Digital Manager to lead the evolution of our digital platforms across web, mobile, and content systems. This role combines strategic oversight with hands-on execution, playing a pivotal part in transforming how we deliver engaging, accessible, and data-driven digital experiences for a global audience.

As a central figure in our Global Marketing function, you will lead digital content strategy, platform governance, and performance optimisation—ensuring all digital activity aligns with business goals, brand standards, and user expectations. You will work closely with regional teams across London, Dallas, Hong Kong, and Cape Town to deliver seamless digital experiences and future-ready content operations.

Key Responsibilities:

Platform Management

Lead the management, optimisation, and ongoing development of Collinson’s websites, mobile platforms, and content delivery systems.

Oversee content delivery within our CMS (Contentful), collaborating with agencies and internal stakeholders to ensure quality, consistency, and performance.

Manage content platform migrations—ensuring smooth transitions, minimal disruption, and strong business continuity.

Content Strategy & Modelling

Define and implement scalable content strategies, including structured content modelling to support reuse, localisation, and omnichannel delivery.

Drive cross-functional content collaboration, embedding tools and processes that ensure efficiency and high-quality output.

Oversee content migration during redesigns and platform transitions, maintaining brand consistency and quality.

Manage multilingual content and translation workflows across all digital platforms.

Workflow & Technology Transformation

Lead the implementation of Bynder Content Workflow and DAM, embedding it into global content operations as the single source of truth for digital assets.

Integrate the DAM with Salesforce Marketing Cloud and other core martech platforms to enable content performance tracking and asset-level analytics.

Oversee the migration from Ceros to Contentful, ensuring structured content, localisation workflows, and stakeholder engagement are well-managed throughout.

Collaborate on the rationalisation of Jira instances, working with Technology and Project teams to streamline digital workflows and enhance agile delivery.

Performance, SEO & Optimisation

Oversee SEO strategy and execution in collaboration with internal and external specialists, ensuring all digital content is optimised for visibility and organic performance.

Drive performance optimisation using Google Analytics and other tools to report on digital KPIs, provide actionable insights, and inform continuous improvement.

Monitor and report on A/B testing, accessibility metrics, and content performance to ensure alignment with business and user needs.

Accessibility & Digital Standards

Champion accessibility best practices across all digital platforms, ensuring compliance with WCAG guidelines and inclusive design principles.

Cross-functional Collaboration

Partner with Product, Innovation, and Technology teams to ensure alignment between digital platforms and business objectives.

Coordinate platform enhancements and content updates to deliver consistent, high-impact customer experiences globally.

Team Leadership

Manage and develop a high-performing Digital Publishing team, fostering collaboration, innovation, and professional growth.

Provide strategic direction and day-to-day leadership to ensure the team delivers against digital priorities and best practices.

Skills, Experience & Qualifications:

Required:

Degree in Marketing, Communications, Digital Media or related field.

Minimum 4 years\’ experience in digital platform or content management roles, with expertise in structured content and content modelling.

Proven experience working with CMS platforms (preferably Contentful).

Strong understanding of SEO, WCAG accessibility standards, and A/B testing.

Proficiency in Google Analytics and other performance reporting tools.

Good working knowledge of HTML/CSS.

Strong communication skills with the ability to engage stakeholders across regions and functions.

Demonstrated experience managing digital transformation projects, particularly CMS and DAM migrations.

Why Join Collinson?

Collinson is a global leader in customer engagement and loyalty. Our solutions are trusted by many of the world’s leading travel, financial services and retail brands. We pride ourselves on delivering meaningful experiences, underpinned by data, innovation, and customer insight.

In this role, you’ll be instrumental in shaping the digital strategy that drives our global engagement—bringing together content, platforms, and performance to deliver excellence across every digital touchpoint.

Ready to make an impact on a global scale?
Apply now and lead the transformation of Collinson’s digital future.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at

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