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- Tasks: Manage and optimise PPC campaigns to drive ecommerce growth across multiple regions.
- Company: Kingspan Light, Air + Water creates innovative solutions for sustainable buildings worldwide.
- Benefits: Enjoy flexible remote work, training resources, and a collaborative international team.
- Why this job: Join a dynamic environment focused on ecommerce, with opportunities for personal and professional growth.
- Qualifications: Experience in SEM/SEO, strong analytical skills, and knowledge of PPC tools required.
- Other info: Ideal for those passionate about digital marketing and eager to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the SEM/SEo marketing specialist role at Kingspan Water & Energy
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Join to apply for the SEM/SEo marketing specialist role at Kingspan Water & Energy
Are you a data-driven digital marketer passionate about driving ecommerce growth through paid search? Were looking for a talented SEM/SEO Marketing Specialist to take charge of our PPC campaigns in the UK & Ireland and support global ecommerce efforts across the EU, USA, and Australia. About the Role Youll spend 80% of your time managing and optimizing high-impact PPC campaigns on platforms like Google Ads and Bing Ads, driving targeted traffic and boosting sales on our ecommerce sites. The remaining 20% will involve collaborating with international teams to share insights and support PPC strategies globally. Youll also contribute to SEO initiatives to improve organic search visibility and conversion rates. About Kingspan Light, Air + Water Kingspan Light, Air + Water is a global division of Kingspan Group, operating in 20 countries. We design, manufacture, and service innovative solutions for daylighting, smoke ventilation, water management, and safe storage. Our mission is to create sustainable, high-performing buildings that prioritize comfort, safety, and environmental responsibility. What Youll Do PPC Management for Ecommerce (80% Focus): Plan, execute, and optimize high-impact SEM campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic, increase conversions, and boost ecommerce sales in the UK & Ireland. Conduct detailed keyword research, bid management, and performance audits tailored to ecommerce goals, ensuring ad relevance and maximized ROI for online stores. Manage budgets, bids, and ad copy to deliver cost-efficient, high-performing campaigns that enhance product visibility and drive purchases. Analyze PPC performance metrics using tools like Google Ads, Google Analytics, and SEMrush, delivering insights to optimize ecommerce conversion funnels and revenue. Global Ecommerce Collaboration (20% Focus): Partner with local teams across the EU, USA, and Australia to provide guidance, best practices, and support for managing PPC accounts for their ecommerce platforms. Collaborate on aligning global PPC strategies, sharing ecommerce-specific insights, and optimizing campaigns to meet regional online sales targets. SEO Support for Ecommerce: Develop and implement SEO strategies (on-page, off-page, and technical) to enhance search visibility, drive organic traffic, and support ecommerce product rankings. Ensure ecommerce websites comply with SEO best practices, including schema markup for products, mobile responsiveness, and page speed optimization for seamless shopping experiences. Cross-Functional Collaboration: Work with the Digital Marketing Executive to align content strategies, optimize product landing pages, and improve ecommerce website performance to support PPC and SEO goals. Performance Tracking: Monitor, analyze, and report on ecommerce-specific metrics (e.g., conversion rates, average order value, cart abandonment) using tools like Google Analytics, Google Search Console, and SEMrush. Conversion Optimization: Identify and implement opportunities for conversion rate optimization (CRO) across ecommerce touchpoints, such as product pages, checkout processes, and promotional campaigns, to maximize online sales. Technical Collaboration: Partner with web developers and designers to implement PPC landing page enhancements and SEO improvements tailored to ecommerce functionality and user experience. Industry Awareness: Stay current with the latest PPC, SEO, and ecommerce trends, including algorithm updates, consumer behavior, and digital marketing tools, to drive competitive online growth. What Were Looking For Experience: Proven track record in a similar SEM/SEO role, with extensive expertise in PPC campaign management for ecommerce platforms. PPC Expertise: Strong knowledge of Google Ads, Bing Ads, and related tools, with a focus on optimizing paid search campaigns to drive ecommerce sales and ROI. SEO Knowledge: Solid understanding of SEO strategies to support organic traffic and product visibility on ecommerce websites. Analytical Skills: Excellent ability to analyze PPC and SEO data, derive actionable insights, and optimize ecommerce performance metrics like conversion rates and revenue. Technical Skills: Working knowledge of HTML, CSS, and website administration to enhance ecommerce PPC landing pages and SEO initiatives. Collaboration: Ability to manage UK & Ireland ecommerce PPC accounts independently while effectively partnering with global teams in the EU, USA, and Australia. Organization: Strong organizational and time management skills to balance 80% regional ecommerce PPC focus with 20% global collaboration. CMS Experience: Experience with CMS platforms tailored for ecommerce is a plus. Qualifications Education: Degree or diploma in Marketing, Digital Media, or a related field or related work experience. Certifications: Google Ads and/or Google Analytics certification is seen as a plus. Local Expertise: Experience with local SEO and managing business listings, such as Google Business Profiles, to complement ecommerce PPC efforts. Ecommerce Integration: Familiarity with content marketing and social media integration to enhance ecommerce campaign performance and customer engagement. Why Join Us? Flexible Work: Enjoy the freedom of flexible Hybrid working arrangements. Collaborative Environment: Work with a dynamic, international team across the UK, Ireland, EU, USA, and Australia in an ecommerce-focused setting. Diverse Opportunities: Manage diverse ecommerce PPC accounts and contribute to varied online platforms and industries. Growth Support: Access training and development resources to enhance your PPC, SEO, and ecommerce skills. Apply Today: We invite you to apply for this exciting role and join Kingspan, where we celebrate diversity and encourage candidates from all backgrounds to apply. Kingspan is an equal opportunity employer. #INDHP Skills: HTML CSS SEO ecommerce PPC Strong organizational CMS platforms
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Plastics Manufacturing
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SEM/SEo marketing specialist employer: Kingspan Water & Energy
Contact Detail:
Kingspan Water & Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEM/SEo marketing specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO, especially those relevant to ecommerce. This will not only help you during interviews but also demonstrate your passion for the industry and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who specialise in PPC and SEO. Attend webinars, join online forums, or connect on LinkedIn to gain insights and potentially get referrals that could lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on the results achieved. Be ready to explain your strategies for keyword research, bid management, and performance optimisation, as these are crucial for the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used tools like Google Analytics and SEMrush to drive decisions in your previous roles. Highlight any specific metrics you've improved and how they impacted overall ecommerce performance.
We think you need these skills to ace SEM/SEo marketing specialist
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter specifically for the SEM/SEO Marketing Specialist role. Highlight your relevant PPC and SEM experience, especially in managing ecommerce accounts for the UK & Ireland, and explain why you are a great fit for Kingspan Light, Air + Water.
Showcase Your Analytical Skills: In your CV, emphasise your analytical skills by providing examples of how you've used data to optimise PPC campaigns. Mention specific tools like Google Ads, Google Analytics, or SEMrush that you've worked with, and include metrics that demonstrate your success.
Highlight Collaboration Experience: Since the role involves global collaboration, be sure to mention any experience you have working with international teams. Describe how you’ve shared insights or best practices in previous roles to enhance PPC strategies across different regions.
Include Relevant Certifications: If you have certifications in Google Ads or Google Analytics, make sure to list them prominently in your CV. These qualifications can set you apart from other candidates and show your commitment to professional development in digital marketing.
How to prepare for a job interview at Kingspan Water & Energy
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with Google Ads and Bing Ads in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. Use metrics to demonstrate your success in driving ecommerce sales.
✨Demonstrate Analytical Skills
Expect questions that assess your ability to analyse PPC and SEO data. Prepare examples of how you've used tools like Google Analytics and SEMrush to derive insights and optimise campaigns. Show that you can turn data into actionable strategies.
✨Understand SEO Fundamentals
Since the role involves SEO support, brush up on your knowledge of on-page, off-page, and technical SEO strategies. Be ready to discuss how these strategies can enhance ecommerce visibility and drive organic traffic.
✨Emphasise Collaboration Experience
The position requires working with international teams, so be ready to share examples of how you've successfully collaborated across different regions. Discuss any experiences where you aligned PPC strategies with global teams to achieve common goals.
