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- Tasks: Join our team to drive member engagement through digital marketing campaigns and compelling content.
- Company: Blue Light Card is a fast-paced start-up supporting frontline workers with exclusive discounts.
- Benefits: Enjoy hybrid work, 24 days leave, casual dress code, and a fun office environment.
- Why this job: Make a real impact while working in a supportive, mission-driven culture that values teamwork.
- Qualifications: Experience in CRM or digital marketing, good copywriting skills, and a proactive mindset are essential.
- Other info: Be part of a tight-knit team dedicated to supporting everyday heroes in our communities.
The predicted salary is between 28800 - 43200 £ per year.
Blue Light Card. Individually great, together unstoppable .
The role and team
At Blue Light Card Australia, we’re on a mission to say \”thank you\” to our frontline workers, by helping them save on the things they love, through exclusive discounts and perks.
We launched in Sydney, Australia in October 2022. We’re a fast-paced, ambitious start-up (backed by our established UK entity), committed to delivering something extraordinary to our members and we need passionate individuals to help us get there!
We’re looking for a Digital Marketing Coordinator to join our small but mighty team, where you’ll have the opportunity to make a tangible impact, helping us grow and engage our members through a variety of digital channels.
If you’re driven, innovative and excited to work for a company that truly makes an impact, we’d love to hear from you!
What you’ll do
- Leverage our new CRM platform to supercharge member engagement and drive transactions, implementing thematic plans and campaigns across email, SMS, push and in-app messaging
- Create compelling content that stands out, positioning offers to drive action and tapping into seasonal trends and scarcity opportunities
- Optimise comms performance through a test and learn approach and ideate future testing opportunities to improve new campaigns
- Be the glue between the marketing and partnerships teams, managing the marketing planner to keep everyone aligned and deadlines on track
- Refine processes to drive efficiency and effectiveness of all owned channels
- Design and refine landing pages to deliver the best possible member experience
- Roll up your sleeves and develop your skills by pitching in on ad hoc digital marketing tasks, from organic social media posts to anything else that helps us win the day
What you’ll bring
- Hands-on experience in CRM or digital marketing, with knowledge of CRM segmentation, campaign management or engagement marketing
- Good copywriting skills – there’s no need to be Shakespeare, just someone who can make our offers shine, with excellent attention to detail to pick up any typos
- Experience working with a CRM platform (we use Braze, and we’re happy to show you the ropes)
- A self-starter attitude with a proactive, go-getter mindset – ready to learn, grow and get things done
- Adaptability – comfortable navigating the ambiguity of a start-up and eager to turn challenges into opportunities
- Teamwork and problem-solving skills – confident to get the information or support needed to drive outcomes, collaborating on multiple projects with ease
- A background in membership-based or benefits-driven organisations or familiarity with retail or ecommerce industries would be preferred
Our culture
At Blue Light Card, our members are at the heart of everything we do and it’s our incredible team that make it all possible. We’re all about creating a workplace where people genuinely love what they do and where talented individuals are excited to join.
We’re a tight-knit team motivated by shared values and a collective mission to support the people who keep our communities safe. We work hard, support each other and always make room for a bit of fun along the way! Our Sydney office, just a stone’s throw from the CBD and Central Station, is where ideas flow, snacks are plentiful and teamwork thrives.
In the UK, we’re the leading benefits platform for the blue light community – partnering with over 18,000 brands to deliver exclusive savings. We’ve brought that same game-changing offering to Australia, supporting health professionals, law enforcement, emergency services and teachers. Together, we’re building something amazing for our everyday heroes.
What we offer
- Hybrid working and flexible hours
- 24 days of annual leave plus your birthday off
- Social and Culture Club events
- Paid parental leave
- Casual dress code and modern office space (games area, quiet meeting rooms, coffee, fully stocked kitchen)
- Employee assistance programme (including mental health support)
- $1,000 annual contribution towards private health insurance
Remote Status: hybridLocation 1 SydneyHaymarket2000AustraliaLocation 2 *(if applicable)
Digital Marketing Coordinator - hybrid employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Coordinator - hybrid
✨Tip Number 1
Familiarize yourself with CRM platforms, especially Braze, as this is a key tool for the role. Consider taking online courses or tutorials to get a head start on how to effectively use it for member engagement.
✨Tip Number 2
Showcase your creativity by preparing examples of compelling content you've created in the past. Think about how you can position offers to drive action and tap into seasonal trends.
✨Tip Number 3
Highlight any experience you have in membership-based organizations or retail/ecommerce industries. This will demonstrate your understanding of the target audience and the importance of member engagement.
✨Tip Number 4
Emphasize your adaptability and problem-solving skills during conversations. Be ready to share examples of how you've navigated challenges in fast-paced environments, as this aligns with the start-up culture at Blue Light Card.
We think you need these skills to ace Digital Marketing Coordinator - hybrid
Some tips for your application 🫡
Understand the Company Mission: Before applying, take some time to understand Blue Light Card's mission and values. Highlight how your personal values align with their goal of supporting frontline workers in your application.
Showcase Relevant Experience: In your CV and cover letter, emphasize your hands-on experience in CRM or digital marketing. Provide specific examples of campaigns you've managed or content you've created that demonstrate your skills.
Highlight Copywriting Skills: Since good copywriting is essential for this role, include samples of your writing or describe instances where your writing made a significant impact on engagement or conversions.
Demonstrate Teamwork and Adaptability: Share examples from your past experiences that showcase your ability to work collaboratively in a team and adapt to changing environments, especially in a start-up context.
How to prepare for a job interview at Blue Light Card
✨Show Your Passion for the Mission
Make sure to express your enthusiasm for Blue Light Card's mission to support frontline workers. Share any personal experiences or stories that connect you to this cause, as it will demonstrate your alignment with the company's values.
✨Highlight Your Digital Marketing Skills
Be prepared to discuss your hands-on experience in CRM and digital marketing. Provide specific examples of campaigns you've managed, focusing on how you optimized performance and engaged members through various digital channels.
✨Demonstrate Adaptability
Since Blue Light Card is a fast-paced start-up, showcase your ability to navigate ambiguity and turn challenges into opportunities. Share examples of how you've successfully adapted to changing circumstances in previous roles.
✨Emphasize Team Collaboration
Discuss your teamwork and problem-solving skills. Highlight instances where you've collaborated on projects, managed deadlines, and communicated effectively with different teams to achieve common goals.
