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- Tasks: Lead creative strategy and execution for ads on Google, Meta, and TikTok.
- Company: Palta is a thriving mobile product company with 15 million users and rapid growth.
- Benefits: Enjoy remote work, flexible hours, and a focus on results over time spent.
- Why this job: Join a dynamic team to shape impactful wellness campaigns and enhance your creative skills.
- Qualifications: 5+ years in creative production, with experience in performance marketing and leading teams.
- Other info: Ideal for detail-oriented creatives passionate about health and wellness.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Creative Producer (Freelance) role at Palta.
Continue with Google
Simple is a successful mobile product with 15 million users and over 100% year-over-year revenue growth. It helps improve nutritional habits through personalized programs, meal tracking, and health insights, enabling healthier, happier lives.
We seek an experienced Creative Producer to lead the strategy and execution of static and video creatives across Google, Meta, and TikTok inventories. You will collaborate at the intersection of creativity, performance, and production—coordinating motion and graphic designers to produce compelling, high-performing ad creatives.
This role involves working closely with Paid Social and Search UA Leads, UA managers, and platform partners to bring impactful creative strategies to life. You will scale production processes, align creative outputs with performance goals, and ensure top-quality delivery across Google placements including YouTube, UAC, and Display.
Ideal candidates thrive in fast-paced, cross-functional environments, blending creative vision with operational rigor, and understanding what drives performance marketing, especially in the Wellness space.
What you\’ll do:
- Creative Strategy Ownership: Shape and execute the creative direction across Google placements—static and video;
- Cross-functional Collaboration: Partner with UA managers, platform reps (Google Mates), and the design team for strategy alignment and execution;
- Team Management: Lead and empower motion and graphic designers to produce high-volume creative assets;
- Production Pipeline Oversight: Manage the Google-specific production pipeline from research to delivery, maintaining timelines and quality;
- Creative Testing & Optimization: Collaborate with UA team to implement testing strategies, interpret results, and iterate based on insights;
- Workflow & Process Scaling: Enhance operational efficiency for scalable asset production while maintaining quality;
- Localization & Distribution: Oversee creative adaptations for different markets and formats, ensuring local relevance and platform compliance;
- Communication with Google: Serve as the primary creative contact for Google platform representatives, aligning on trends, best practices, and opportunities.
Challenges You’ll Tackle:
- Scale creative production to meet Google UA needs across markets and formats;
- Drive performance-led creative thinking for Wellness user journeys;
- Improve processes for rapid iteration and testing;
- Balance long-term vision with high-velocity output.
Who You Are:
You are a detail-oriented creative operator who combines strategy, execution, data, and design. You understand what works on YouTube, Display, and UAC, and can lead a distributed creative team. You’re comfortable engaging with Google reps and providing creative feedback.
What We Look For:
- 5+ years in creative production, preferably in performance marketing or UA for mobile;
- 2+ years leading creative teams, with a track record of scaling output and improving performance;
- Strong knowledge of Google ad platforms and formats;
- Experience leading video and static asset production for UA;
- Understanding of creative performance metrics and data-informed iteration;
- Excellent organizational and communication skills;
- Bonus: experience in wellness products like fitness, health apps, mindfulness, or nutrition.
Remote work within an amazing team with flexible hours—results matter more than hours spent.
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Creative Producer (Freelance) employer: Palta
Contact Detail:
Palta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Producer (Freelance)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the wellness sector. Understanding what resonates with audiences on platforms like Google, Meta, and TikTok will give you an edge in discussions and interviews.
✨Tip Number 2
Showcase your ability to manage creative teams effectively. Prepare examples of how you've led projects, scaled production, and improved performance metrics in previous roles, as this will demonstrate your fit for the Creative Producer position.
✨Tip Number 3
Engage with the community around mobile marketing and creative production. Join relevant forums or social media groups where you can share insights and learn from others, which can help you build connections that may lead to opportunities.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on that involved video and static assets. Be ready to explain your creative process, how you collaborated with cross-functional teams, and the results achieved, as this will highlight your hands-on experience.
We think you need these skills to ace Creative Producer (Freelance)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in creative production, especially in performance marketing or user acquisition for mobile. Emphasise any leadership roles you've had and your familiarity with Google ad platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the company's needs. Mention specific experiences where you've successfully led creative teams or scaled production processes.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your best work in static and video creatives. Highlight projects that involved collaboration with cross-functional teams and any measurable results achieved.
Highlight Relevant Skills: In your application, emphasise skills such as creative strategy ownership, team management, and your ability to interpret performance metrics. This will show that you understand what drives success in performance marketing.
How to prepare for a job interview at Palta
✨Showcase Your Creative Vision
Prepare to discuss your creative process and how you approach developing compelling ad creatives. Be ready to share examples of past projects that highlight your ability to blend creativity with performance marketing.
✨Understand the Platforms
Familiarise yourself with Google, Meta, and TikTok ad formats and best practices. Demonstrating knowledge of what works on these platforms will show your potential employer that you can hit the ground running.
✨Highlight Team Collaboration Skills
Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully led teams or worked with others to achieve a common goal.
✨Emphasise Data-Driven Decision Making
Be ready to talk about how you use data to inform your creative decisions. Discuss any experience you have with testing strategies and how you've iterated on creative assets based on performance metrics.
