Head of CRM

HEAD OF CRM

• Based in North-East of Wales
• Salary – £75k+ DOE
• Strong background in CRM & implementation
• 4 days onsite
• Great company culture & benefits!

ABOUT THE CLIENT

A respected name in UK retail, this organisation is dedicated to delivering excellent value and a consistently strong customer experience. With a broad national presence, they foster a supportive team environment and actively promote internal development.

This is an exciting opportunity to join a well established, people focused business where high energy, customer commitment, and team collaboration are at the heart of what they do. If you\’re looking to grow your career in a company that truly values its people, this could be the perfect fit.

BENEFITS

• Flexible working
• Staff discounts on products
• Pension
• Access to savings, discounts and cashback

THE HEAD OF CRM ROLE:

• Lead and mentor a high-performing CRM team.
• Develop and execute scalable, automated lifecycle CRM strategies.
• Lead creative strategies for customer engagement and retention.
• Own and execute personalised email and push campaigns.
• Drive user growth through optimised conversion and retention funnels.
• Optimise lifecycle campaigns to meet business objectives.
• Partner with vendors and analytics teams to deliver insights and strategic improvements.
• Analyse campaign performance to refine CRM strategies and boost ROI.
• Build customer journey frameworks to inform strategy and ensure alignment.

THE HEAD OF CRM ESSENTIAL SKILLS:

• Strong leadership skills with experience managing and developing successful teams in fast-moving environments.
• Good understanding of CRM tools and trends; experience with AI tools is a bonus.
• 8+ years of experience in CRM or digital marketing, including 3+ years leading teams and delivering strategies that boost revenue and customer retention.
• Comfortable working with data, CRM platforms, and reporting tools.
• Clear and confident communicator, able to present ideas and strategies to senior teams and across departments.
• Strategic thinker with a track record of using data to shape CRM plans that support business goals.

TO BE CONSIDERED:

Please either apply through this advert or emailing me directly via . For further information please call me: 01244 567 567 / 07719 051 883. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

KEY SKILLS

CRM Strategy, Implementation, Analytical, Team leadership