Direct Marketing Manager (Hiring Immediately)
Direct Marketing Manager (Hiring Immediately)

Direct Marketing Manager (Hiring Immediately)

Pittsburgh Part-Time 36700 - 56300 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a team to drive local marketing and generate leads through direct engagement.
  • Company: Join Renewal by Andersen, a leader in innovative window and door solutions for over 110 years.
  • Benefits: Enjoy perks like 401(k) matching, profit sharing, paid time off, and career growth opportunities.
  • Why this job: Be a Difference Maker in a supportive culture focused on personal and professional growth.
  • Qualifications: Must have leadership experience in marketing and strong coaching skills; a degree is a plus.
  • Other info: This role requires walking 3-5 miles daily and offers competitive pay with incentives.

The predicted salary is between 36700 - 56300 £ per year.

Job Description

Job Description
Job Name:
Direct Marketing Manager
General information
Location: Pittsburgh, PA
Date:
30-May-2025
Company:
Renewal by Andersen
Posting City: Canonsburg, PA, Carlisle, PA, Cranberry Township, PA, Monroeville, PA
Ref #:
8201
Job Category:
Marketing (RbA)
Posting City:
Pittsburgh
State:
PA
Description & Requirements

RENEWAL BY ANDERSEN SUMMARY:

Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences. We are committed to an inclusive workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they’re most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.

SUMMARY

The purpose of this position is to cost-effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.
 

PRIMARY RESPONSIBILITIES:

  • Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.
  • Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate
  • Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.
  • Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodology.
  • Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.
  • Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying/validating leads gathered during each shift. 
  • Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments
  • Direction of a team of Direct Marketing Associates

·   

QUALIFICATIONS AND SKILLS:

  • High school diploma or equivalent (e.g., GED) A college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities.
  • Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets.
  • Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals. Strong coaching skills to empower and develop team members.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights.
  • Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals. Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies.
  • Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives.
  • Possession of a valid driver's license with a safe driving record is mandatory for this position. 

PHYSICAL REQUIREMENTS SUMMARY:

·       Must be walk 3-5 miles per day

·       Must be able to stand 8 hours per day.

Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $50,904-$78,900 plus incentives.

CULTURE AND BENEFITS:

Who we are is not just what we do but why we do it. Ultimately, we do what we do to make a difference. Renewal by Andersen is united by a goal to make a difference in the lives of our homeowners, our colleagues, our families and our communities. Our team members have a passion for what we do and are empowered to exceed expectations and deliver delight not just at work, but in our communities. Our teams across North America invest in all those they interact with because Renewal Cares. It's who we are; we are one network of Difference Makers.
Benefits include, and are not limited to:
• 401 (k) Plan, Employer Fixed Contributions & Company Matching
• Profit Sharing
• Medical, dental, prescription, vision coverage
• Tax-advantaged accounts for healthcare expenses
• Life Insurance
• Paid Time Off, Paid Holidays
• Paid Maternity Leave & Paid Parental Leave
• Dependent Care Flexible Spending Account
• Career Growth Planning & Nationwide Career Opportunities
PROFIT SHARING: In 2025 Andersen has set a profit sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
VISA SPONSORSHIP: At this time, we are not sponsoring candidates for work authorization in this position. Should you independently secure work authorization, please consider applying to this position.
EQUAL OPPORTUNITY EMPLOYER: Andersen Corporation is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristics protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.
If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact TACompliance@andersencorp.com.
We look forward to seeing how your unique skills, background and experience will inspire our team and help us continue to be the leader we are today.
Posting City:
Canonsburg, PA, Carlisle, PA, Cranberry Township, PA, Monroeville, PA

Company Description

Be a part of something BIG! Renewal by Andersen is the window replacement subsidiary of Andersen Corporation, a company that has revolutionized the window and door business for more than 110 years. Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience. There is something new happening every day at Renewal by Andersen.

Apply today and we will connect with you soon if you meet the qualifications!

Company Description

Be a part of something BIG! Renewal by Andersen is the window replacement subsidiary of Andersen Corporation, a company that has revolutionized the window and door business for more than 110 years. Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen w

Direct Marketing Manager (Hiring Immediately) employer: Rac

At Renewal by Andersen, we pride ourselves on being an exceptional employer that fosters a culture of inclusivity and personal growth. Located in the vibrant Pittsburgh area, our team members enjoy comprehensive benefits, including profit sharing and career development opportunities, all while making a meaningful impact in their communities. Join us as a Difference Maker and experience a workplace where your contributions are valued and celebrated.
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Contact Detail:

Rac Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Direct Marketing Manager (Hiring Immediately)

✨Tip Number 1

Familiarise yourself with the local market trends in Pittsburgh and surrounding areas. Understanding the demographics and preferences of potential customers can help you tailor your approach and demonstrate your strategic thinking during interviews.

✨Tip Number 2

Network with professionals in the marketing and canvassing fields. Attend local marketing events or join relevant online groups to connect with others who may have insights or connections that could help you land this role.

✨Tip Number 3

Prepare to discuss your leadership style and past experiences in managing teams. Be ready to share specific examples of how you've motivated and developed team members to achieve their goals, as this is a key aspect of the Direct Marketing Manager role.

✨Tip Number 4

Research Renewal by Andersen's values and culture. Being able to articulate how your personal values align with theirs will show that you're not just looking for any job, but that you're genuinely interested in being a Difference Maker within their team.

We think you need these skills to ace Direct Marketing Manager (Hiring Immediately)

Leadership Skills
Team Management
Coaching and Mentoring
Direct Marketing Experience
Canvassing Techniques
Training Program Development
Analytical Skills
Strategic Thinking
Budget Management
Time Management
Microsoft Office Proficiency
Data Analysis
Market Trend Analysis
Communication Skills
Problem-Solving Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in direct marketing and leadership roles. Use keywords from the job description to demonstrate that you meet the qualifications Renewal by Andersen is looking for.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for direct marketing and your ability to lead teams. Mention specific achievements in previous roles that align with the responsibilities of the Direct Marketing Manager position.

Showcase Your Skills: In your application, emphasise your proficiency in Microsoft Office Suite and any analytical skills you possess. Provide examples of how you've used data to drive marketing strategies in past positions.

Highlight Cultural Fit: Renewal by Andersen values inclusivity and community involvement. In your application, mention any experiences that demonstrate your commitment to these values and how you can contribute to their culture as a Difference Maker.

How to prepare for a job interview at Rac

✨Understand the Company Culture

Before your interview, take some time to research Renewal by Andersen's values and culture. They pride themselves on being a team of 'Difference Makers' who care about personal and professional growth. Show that you align with their commitment to inclusivity and community involvement.

✨Demonstrate Leadership Experience

Since the role requires managing a team of Direct Marketing Associates, be prepared to discuss your previous leadership experiences. Share specific examples of how you've motivated teams, achieved sales targets, and delivered effective training programmes.

✨Showcase Your Analytical Skills

The job involves analysing market trends and performance data. Be ready to talk about your proficiency in using analytical tools and how you've translated data into actionable marketing strategies in past roles.

✨Prepare for Role-Playing Scenarios

Given the emphasis on role-playing in the job description, practice common canvassing scenarios. This will help you demonstrate your ability to coach and mentor others while also showcasing your understanding of customer service guidelines.

Direct Marketing Manager (Hiring Immediately)
Rac
R
  • Direct Marketing Manager (Hiring Immediately)

    Pittsburgh
    Part-Time
    36700 - 56300 £ / year (est.)

    Application deadline: 2027-07-19

  • R

    Rac

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