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- Tasks: Lead marketing strategies for innovative products in insulation and construction.
- Company: Join Alkegen, a diverse company dedicated to improving health and sustainability.
- Benefits: Enjoy a collaborative culture, flexible work options, and opportunities for growth.
- Why this job: Make a real impact while working with a fun, agile team focused on bold ideas.
- Qualifications: 5-10 years in B2B marketing; strong communication and organisational skills required.
- Other info: Diversity and inclusion are at the heart of our mission.
The predicted salary is between 28800 - 48000 £ per year.
Global Marketing Lead – ISC page is loaded
Global Marketing Lead – ISC
Apply locations Macclesfield, United Kingdom | time type Full time | posted on Posted 5 Days Ago | job requisition id R10071
Job Requirements
At Alkegen, we strive every day to help people – ALL PEOPLE – breathe easier, live greener and go further than ever before. We believe that diversity and inclusion is central to this mission and to our impact. Our diverse and inclusive culture drives our growth & innovation and we nurture it by actively embracing our differences and using our varied perspectives to solve the complex challenges facing our changing and diverse world.
Employment selection and related decisions are made without regard to sex, race, ethnicity, nation of origin, religion, color, gender identity and expression, age, disability, education, opinions, culture, languages spoken, veteran’s status, or any other protected class. We are seeking an experienced B2B marketing professional to activate their talents, capabilities, and passions to grow our platform of products focused on human health and sustainability.
As Global Marketing Lead – ISC, you will play a vital, hands-on role in developing and executing marketing and communications programs to build awareness and interest in our Insulation, Sealing and Construction business group.
You will work closely with product development teams, BU leadership, sales, growth leaders, and external agencies to champion new product introductions, drive engagement, and generate leads for profitable growth. As part of our Global MarCom Team, you will create impactful strategies to elevate Alkegen’s brand, business goals, and stakeholder objectives.
This is a unique opportunity to work with a collaborative and agile team of marketers focused on boldness, speed, and impact. Come grow further with us!
Job Responsibilities:
- Lead the execution of integrated, multi-channel marketing plans for multiple products/segments/channels, working across stakeholders.
- Translate business goals into strategies, campaigns, and programs that deliver engagement, leads, funnel, and revenue.
- Create and oversee sales and marketing materials, press releases, key messages, presentations, social media content, website content, media pitches, bylined articles, and other external materials about Alkegen solutions.
- Execute growth campaigns for new product launches, developing content strategies for traditional and digital channels.
- Develop digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, marketing automation) with measurable objectives.
- Collaborate with creative, media, and PR teams to deliver programs on time and within budget.
- Optimize campaigns continuously to improve conversion and results, staying current with digital marketing trends.
- Leverage agency resources, digital channels, and properties to generate awareness and demand, including trade shows, press, media, collateral, and digital campaigns.
- Generate thought leadership ideas and strategies to support the customer journey.
- Build and maintain relationships with trade media outlets.
- Stay updated on emerging trends and apply new digital technologies to enhance team agility and innovation.
- Develop strategic marketing messaging to differentiate Alkegen and promote awareness of our capabilities and solutions.
- Report on campaign metrics and KPIs to assess success and inform future campaigns.
- Provide creative development and art direction for ads, campaigns, and graphics supporting sales and brand awareness.
Requirements:
- Proven experience in Industrial B2B marketing communications.
- Strong interpersonal skills for internal and external stakeholder engagement.
- Collaborative, solution-oriented team player capable of articulating complex topics.
- Excellent verbal and written communication skills, with superior writing abilities.
- Strong organizational and planning skills to manage multiple activities.
- Comfortable working in a fast-paced, small, agile team environment.
- Ability to meet deadlines, manage multiple projects, and maximize budgets and ROI.
- Proficiency with Microsoft PowerPoint and Excel; experience with digital marketing platforms, content creation tools, Adobe Creative Suite is a plus.
- Bachelor\’s degree in Communications, Marketing, or related field.
- Minimum 5-10 years in a corporate marketing or agency environment with strong business acumen.
Additional qualifications that stand out include experience with inbound/outbound marketing tied to business targets, synthesizing complex technical content, and balancing art and science in B2B marketing campaigns.
At Alkegen, we are committed to diversity and inclusion, making employment decisions without regard to protected classes.
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Marketing Manager- ISC employer: Alkegen
Contact Detail:
Alkegen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager- ISC
✨Tip Number 1
Familiarise yourself with Alkegen's mission and values, especially their commitment to diversity and inclusion. This will not only help you align your application with their culture but also prepare you for potential interview questions about how you can contribute to their goals.
✨Tip Number 2
Network with current or former employees of Alkegen on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing, particularly in the industrial sector. Being knowledgeable about current strategies and technologies will allow you to discuss relevant topics confidently during interviews and demonstrate your expertise.
✨Tip Number 4
Prepare specific examples of past marketing campaigns you've managed, focusing on measurable outcomes. Being able to articulate your successes and how they relate to the responsibilities of the Marketing Manager role will set you apart from other candidates.
We think you need these skills to ace Marketing Manager- ISC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing communications. Focus on specific achievements that demonstrate your ability to drive engagement and generate leads, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how it aligns with Alkegen's mission of promoting human health and sustainability. Use specific examples from your past experiences to illustrate your skills and how they can benefit the company.
Showcase Your Writing Skills: Since excellent writing skills are a must for this position, consider including samples of your previous work, such as marketing materials or articles you've written. This will help demonstrate your superior writing abilities.
Highlight Collaborative Experience: Emphasise your experience working with diverse teams and stakeholders. Provide examples of how you have successfully collaborated on marketing campaigns or projects, as teamwork is crucial for this role at Alkegen.
How to prepare for a job interview at Alkegen
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially in industrial sectors. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive engagement and generate leads.
✨Emphasise Collaboration Skills
Since the role involves working closely with various stakeholders, be ready to share examples of how you've successfully collaborated with teams in the past. This could include working with product development, sales, or external agencies to achieve common goals.
✨Demonstrate Your Creative Thinking
Prepare to discuss how you approach creative problem-solving in marketing. Share instances where you've developed innovative strategies or content that stood out and made an impact, particularly in digital marketing campaigns.
✨Stay Updated on Industry Trends
Show your knowledge of current trends in digital marketing and how they can be applied to the role. Discuss any recent developments in marketing technologies or strategies that you believe could benefit the company, demonstrating your proactive approach to learning.
