Product Marketing Manager, Publishers
Product Marketing Manager, Publishers

Product Marketing Manager, Publishers

Full-Time 21600 - 36000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead product marketing strategies and drive growth for Taboola's Publisher products.
  • Company: Join Taboola, a top performance-driven advertising company transforming the digital landscape.
  • Benefits: Enjoy generous perks like free meals, gym partnerships, and comprehensive health coverage.
  • Why this job: Be part of a collaborative culture that values your contributions and fosters personal growth.
  • Qualifications: 2+ years in Product Marketing with strong communication and data-driven skills required.
  • Other info: Opportunity to work with major publishers and make a significant impact in the ad tech space.

The predicted salary is between 21600 - 36000 £ per year.

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Realize your potential by joining the leading performance-driven advertising company!

We’re looking for a Product Marketing Manager – Publishers to join our global Product Marketing team and help us drive success across our Publisher Business and Product Management teams. This is a high-impact, cross-functional role where you’ll work across the full product lifecycle—from ideation to launch and adoption. Your mission? Turn innovative technologies into meaningful value for some of the world’s largest publishers.

As the linchpin between Sales, Product, Marketing, and Customers, you’ll shape go-to-market (GTM) strategies, build compelling positioning, and develop sales enablement tools that bring Taboola’s publisher offerings to life.

To thrive in this role, you’ll need:

2+ years of experience in Product Marketing or a closely related field

Proven ability to develop impactful go-to-market strategies and drive execution across teams

Strong messaging and positioning skills with excellent written communication

A data-driven mindset paired with creative problem-solving abilities

Deep understanding of the programmatic ad tech ecosystem

Team player with the ability to manage external resources and collaborate cross-functionally

Bonus points if you have:

Experience in ad tech, SaaS, or digital media

Familiarity with publisher-side solutions or products

A background in B2B marketing, especially with programmatic revenue drivers

Experience launching ad tech products and crafting GTM plans for publisher-facing tools

How you’ll make an impact:

As a Product Marketing Manager, you’ll bring value by:

Driving the business growth of Taboola’s Publisher products through strong market positioning

Leading GTM planning and execution for new feature launches and major product rollouts

Acting as the voice of the customer—gathering feedback, building use cases, and guiding product roadmaps

Partnering with Sales and Account Management to support retention and acquisition strategies

Evangelizing Taboola’s publisher products in client meetings, internal training sessions, and industry engagements

Creating impactful marketing collateral, including messaging frameworks, pitch decks, blog posts, videos, and more

Collaborating with the broader Marketing team on campaign strategy, content creation, and product storytelling

Representing the product domain as a thought leader within the organization and externally

Why Taboola:

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces change, with enormous growth potential and a collaborative environment where your contribution is always valued.

“You can copy anything, but you can never copy a company’s culture.” — Adam Singolda, CEO

Generous benefits including medical, dental, and vision coverage, gym partnerships, and a fully stocked kitchen with free meals

Exceptional onboarding program and the best tools (MacBooks, automation platforms, etc.) to set you up for success

An open, international, and welcoming company culture that values learning, ownership, and teamwork

About Taboola:

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Ready to Realize your potential?
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

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Product Marketing Manager, Publishers employer: Taboola

Taboola is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Product Marketing Manager to thrive. With generous benefits, including comprehensive health coverage and a fully stocked kitchen, employees are supported in both their professional and personal lives. The company prioritises employee growth through exceptional onboarding and access to cutting-edge tools, ensuring that every team member can contribute meaningfully to the success of leading publishers worldwide.
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Contact Detail:

Taboola Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Manager, Publishers

✨Tip Number 1

Familiarise yourself with the programmatic ad tech ecosystem. Understanding how it works will not only help you in interviews but also demonstrate your genuine interest in the role and the industry.

✨Tip Number 2

Network with professionals in the ad tech and publishing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can inform your approach to the role.

✨Tip Number 3

Prepare to discuss specific examples of successful go-to-market strategies you've developed in the past. Highlighting your experience in driving product launches will show that you have the practical skills needed for this position.

✨Tip Number 4

Stay updated on the latest trends in digital media and B2B marketing. Being knowledgeable about current developments will allow you to speak confidently about how you can contribute to Taboola's goals.

We think you need these skills to ace Product Marketing Manager, Publishers

Product Marketing Experience
Go-to-Market Strategy Development
Strong Messaging and Positioning Skills
Excellent Written Communication
Data-Driven Mindset
Creative Problem-Solving
Understanding of Programmatic Ad Tech Ecosystem
Cross-Functional Collaboration
Team Management
Experience in Ad Tech or SaaS
Familiarity with Publisher-Side Solutions
B2B Marketing Knowledge
Product Launch Experience
Marketing Collateral Creation
Thought Leadership

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in Product Marketing, especially any roles that involved go-to-market strategies or working with publishers. Use keywords from the job description to align your skills with what Taboola is looking for.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the ad tech industry and how your background aligns with the role. Mention specific experiences where you've successfully driven product launches or collaborated cross-functionally, as these are key aspects of the position.

Showcase Your Communication Skills: Since strong written communication is essential for this role, ensure that your application materials are clear, concise, and free of errors. Consider including examples of marketing collateral you've created, such as pitch decks or blog posts, to demonstrate your capabilities.

Highlight Data-Driven Achievements: Taboola values a data-driven mindset, so include metrics or results from past projects that showcase your ability to analyse data and make informed decisions. This could be anything from increased engagement rates to successful product adoption figures.

How to prepare for a job interview at Taboola

✨Understand the Product Lifecycle

Familiarise yourself with the full product lifecycle, from ideation to launch and adoption. Be prepared to discuss how you have contributed to each stage in your previous roles, especially in relation to product marketing.

✨Showcase Your Go-To-Market Strategy Skills

Prepare examples of impactful go-to-market strategies you've developed in the past. Highlight your ability to drive execution across teams and how these strategies led to successful product launches.

✨Demonstrate Data-Driven Decision Making

Be ready to discuss how you use data to inform your marketing decisions. Share specific instances where your data-driven mindset helped solve a problem or improve a campaign's performance.

✨Emphasise Cross-Functional Collaboration

Since this role requires collaboration with Sales, Product, and Marketing teams, prepare to share experiences where you successfully worked across different departments. Highlight your teamwork skills and how you managed external resources.

Product Marketing Manager, Publishers
Taboola
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