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- Tasks: Lead product marketing strategies and messaging for ARIS, enhancing customer engagement.
- Company: Join Software AG, a leader in Process Intelligence, trusted by thousands globally.
- Benefits: Enjoy competitive pay, remote work options, and support for your home office setup.
- Why this job: Be part of a dynamic team driving innovation and making a real impact in businesses.
- Qualifications: 5+ years in product marketing or management, with strong storytelling and communication skills.
- Other info: Work from anywhere in the UK or abroad for up to 10 days a year.
The predicted salary is between 43200 - 72000 £ per year.
Social network you want to login/join with:
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Client:
Software AG
Location:
Uxbridge, United Kingdom
Job Category:
Other
–
EU work permit required:
Yes
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Job Reference:
919b20c25a65
Job Views:
3
Posted:
12.07.2025
Expiry Date:
26.08.2025
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Job Description:
ARIS, the Process Intelligence leader and part of Software GmbH, helps organizations turn their processes into value. By managing the entire process lifecycle with a single, integrated suite, ARIS enables companies to define, analyze, simulate, optimize and control their processes.
ARIS is consistently recognized by Gartner and Forrester as a leader in Process Intelligence and Process Mining and is trusted by thousands of businesses across finance, healthcare, manufacturing, retail and others to improve and reinvent their business.
For more information, visit and follow ARIS on .
We are currently looking for a Product Marketing Manager, based in UK,to join our ARIS Global Marketing team.
Product marketing is the driving force behind getting products to market – and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of message adoption.
Product Marketing is a strategic marketing function that links product management and the Go-to-market organization.
This role will also work closely with the sales organization to improve productivity to help retain existing customers, secure new business as well as to support up-sell/cross-sell opportunities.
Essential functions :
GTM Strategy – Contribute to go-to-market strategy by helping define ideal customer profiles, building personas, use cases, return on investment, and mapping the customer journey.
Product Marketing Strategy – Work with colleagues to build and refine the messaging that ties individual products to our business strategy and creates a bridge to the challenges our customers face.
Messaging and Positioning – Develop messaging frameworks and value propositions for the features and benefits of the product portfolio, differentiated by audience such as prospects, customers, analysts, partners, and employees.
Subject Matter Expert – Leverage deep expertise in Process Intelligence, Process Management, Process Mining, Operation Resilience. Act as a subject matter expert to support strategic sales opportunities. Participate in thought leadership webinars, analyst briefings, and customer meetings. Contribute to white papers, campaign assets, and other materials as needed.
Product Launches – Maximize the impact of new product releases by infusing the launch activities with value for the customer; collaborating with the product management, marketing, and demand generation teams on activations including external announcements, sales training, and upsell/cross-sell campaigns and assets.
Sales Enablement – Collaborate with cross-functional teams to develop sales playbooks, training materials, product brochures, objection handling scripts, and ROI/TCO models to help accelerate the on-boarding of new reps and improve sales productivity.
Competitive and Market Intelligence – Aid in the development of competitive battle cards and win themes against key vendors. Understand themes in the industry, customer challenges.
Cross-team Collaboration – Be the go-to resource for other internal Marketing team counterparts for all things related to your product expertise.
Requirements:
Ideally 5+ years of experience in product marketing or a product management role at enterprise technology/software company (preferably with process intelligence expertise).
5+ years of marketing, product, or sales roles, ideally in a matrixed organization.
Strong messaging and storytelling skills with the ability to translate technical concepts to a wide audience using real world examples, visuals, analogies, and from the customer’s point of view.
A passion for learning new technologies and an aptitude to learn technical concepts quickly.
Ability to create documents and presentation materials for sales and other internal teams.
Excellent verbal and written communication.
Well-organized with effective time and activity management skills, goal-oriented.
Ability to bring a diverse set of stakeholders to consensus.
What’s in it for you?
Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.
Work anywhere in your country or abroad for up to 10 days per year.
Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges.
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Product Marketing Manager (ARIS) employer: Software AG
Contact Detail:
Software AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (ARIS)
✨Tip Number 1
Familiarise yourself with the latest trends in Process Intelligence and Process Mining. Understanding the current landscape will not only help you in interviews but also demonstrate your passion for the field, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the industry, especially those who work at Software AG or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've contributed to go-to-market strategies in previous roles. Highlighting your experience in building customer personas and mapping customer journeys will show that you have the practical skills needed for this position.
✨Tip Number 4
Stay updated on Software AG's product launches and marketing campaigns. Being knowledgeable about their recent activities will allow you to ask informed questions during your interview, showcasing your genuine interest in the role and the company.
We think you need these skills to ace Product Marketing Manager (ARIS)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing or management, especially within enterprise technology. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for process intelligence and your understanding of the challenges faced by customers. Use storytelling to illustrate how your skills can contribute to the company's success.
Showcase Your Expertise: In your application, emphasise your experience with messaging frameworks and sales enablement. Provide examples of how you've successfully launched products or developed marketing strategies in previous roles.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Software AG
✨Understand the Product and Market
Before your interview, make sure to thoroughly research ARIS and its position in the Process Intelligence market. Familiarise yourself with their products, recent news, and how they compare to competitors. This knowledge will help you demonstrate your understanding of the industry and articulate how you can contribute to their marketing strategy.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, strong messaging and storytelling skills are crucial. Prepare examples of how you've successfully communicated complex technical concepts to diverse audiences in the past. Use real-world examples and visuals to illustrate your points during the interview.
✨Prepare for Cross-Team Collaboration Questions
Expect questions about your experience working with cross-functional teams. Be ready to discuss specific instances where you collaborated with product management, sales, or other marketing teams. Highlight your ability to bring stakeholders together and achieve consensus on marketing strategies.
✨Demonstrate Your Passion for Learning
The role requires a passion for learning new technologies and concepts quickly. Share examples of how you've adapted to new tools or processes in previous roles. This will show your potential employer that you're not only capable but also eager to grow and stay ahead in the fast-paced tech environment.
