At a Glance
- Tasks: Lead in-store marketing strategies and execute promotions across global markets.
- Company: Join bp, a global leader in energy, committed to innovation and sustainability.
- Benefits: Enjoy flexible working options, health insurance, and generous vacation time.
- Why this job: Be part of a diverse team driving impactful marketing strategies in a dynamic environment.
- Qualifications: Experience in managing POS for large retailers and strong analytical skills required.
- Other info: This role offers hybrid working and opportunities for professional growth.
The predicted salary is between 48000 - 76000 £ per year.
Entity: Customers & ProductsJob Family Group: Marketing GroupJob Description: At bp, we’re hiring for a number of new positions to help us set up a centre of excellence for marketing. Working globally, as the Channels Lead – In Store you will work as a critical part of the Comms Planning, Channel & Execution sub-team, supporting with driving impact across the sub-entity through the development and execution of POS and promotions for all core markets.You will be responsible for orchestrating and synergising day-to-day channel execution across global and local markets. By collaborating with the Hub and ensuring alignment with the omnichannel strategy, you will assist with driving effective channel performance and maintain quality and compliance standards.Please note this role can be based out of Sunbury UK, Chicago US, or Madrid ES.What You Will DeliverSupport the execution of pan-M&C B2B and B2C annual omnichannel marketing plans, aligning with long-term integrated CX strategies.Monitor channel performance tracking, maintaining channel quality (tech and creative standards) and compliance.Provide guidance to test and optimisation strategies (e.g., A/B testing), in collaboration with the Hub.Work as part of the team to implement marketing strategies and activities that consistently achieve critical metrics of maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV, taking guidance from team lead.Ensure Senior Manager and Managers from the sub-team are kept up to date on priority local market annual plans/requests and help to collaborate with priority local markets to co-create plans for local channel execution, through the Hub for example PR and influencers.In-line with established procedures, use your operational knowledge and independent judgment to suggest new ideas for consideration to improve processes.Contribute where relevant to annual plans and budget decisions by providing clear insights and relevant suggestions to improve plansSupport in addressing issues and developing resolutions across multiple collaborators.Deliver playbooks for local market adaption, creating a simple and repeatable approach for POS and Promotions across all markets.What You Will Need To Be SuccessfulExperience in managing POS and Promotions for a large scale, multi-national retailerAnalytical approach with experience in performance tracking and optimisation strategies.Strong creative judgement, paired with campaign management experienceConfidence in making decisions within the guidelines of the process, as well as seeing opportunities to remove bottlenecks, ease the process or improve efficiency, without compromising quality.Collaborator management and communication skills.Ability to help on multiple projects combined with a customer-obsessed approach that consistently prioritises the customer while delivering long-term business impact.Why join us?At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.Reinvent your career as you help our business meet the challenges of the future. Apply now!How much do we pay (Base)? ($100,000 – $160,000) *Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting. This position is eligible for Core U.S. Benefits. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 – 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Core U.S. Benefits. Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Core U.S. Benefits. We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employees. You may learn more about our generous benefits at Core U.S. Benefits.As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Core U.S. Benefits.Travel RequirementUp to 10% travel should be expected with this roleRelocation Assistance:This role is not eligible for relocationRemote Type:This position is a hybrid of office/remote workingSkills:Business Performance, Channel Management, Channel marketing activation, Content Design, Content Strategy, Developing creative marketing content, Marketing comms plan, Measurement and metricsLegal Disclaimer:We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Channels Lead – Instore (12 month FTC) employer: BP Energy
Contact Detail:
BP Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channels Lead – Instore (12 month FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in POS and promotions within the retail sector. Understanding what works well in different markets can give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the marketing and retail industries, especially those who have experience in omnichannel strategies. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed channel execution in previous roles. Highlighting your analytical approach and results-driven mindset will resonate well with the hiring team.
✨Tip Number 4
Research bp's current marketing initiatives and campaigns. Being knowledgeable about their recent projects will allow you to tailor your conversation and demonstrate your genuine interest in the company.
We think you need these skills to ace Channels Lead – Instore (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing POS and promotions, especially for large-scale, multi-national retailers. Use specific examples that demonstrate your analytical approach and campaign management skills.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with bp's goals. Mention your experience with omnichannel marketing plans and your ability to collaborate effectively across teams.
Showcase Your Analytical Skills: Provide examples of how you've used performance tracking and optimisation strategies in previous roles. Highlight any A/B testing or similar experiences that demonstrate your analytical mindset.
Demonstrate Collaboration: Emphasise your communication and collaborator management skills. Share instances where you successfully worked with diverse teams to achieve common goals, particularly in marketing contexts.
How to prepare for a job interview at BP Energy
✨Understand the Role
Make sure you thoroughly understand the responsibilities of the Channels Lead – In Store position. Familiarise yourself with the key tasks such as executing omnichannel marketing plans and monitoring channel performance. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Analytical Skills
Since the role requires an analytical approach, be prepared to discuss your experience with performance tracking and optimisation strategies. Bring examples of how you've successfully used data to drive decisions in past roles.
✨Demonstrate Collaboration
This position involves working closely with various teams. Highlight your collaboration skills by sharing specific examples of how you've worked with others to achieve common goals, especially in a multi-national context.
✨Prepare for Creative Problem-Solving
The job description mentions the need for strong creative judgement and the ability to improve processes. Think of instances where you've identified bottlenecks and implemented solutions that enhanced efficiency without compromising quality.