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- Tasks: Lead our digital content strategy and create engaging communications across all channels.
- Company: Join TransPennine Express, a forward-thinking rail company dedicated to connecting the North and Scotland.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and development.
- Why this job: Be part of a mission-driven team focused on improving customer experiences and brand identity.
- Qualifications: Experience in digital content strategy and excellent writing skills are essential.
- Other info: This role offers a chance to shape our new brand vision and make a real impact.
The predicted salary is between 28800 - 43200 £ per year.
We’re TransPennine Express and we’re going places. Whether that’s helping customers reach their destination, or ensuring our colleagues feel fulfilled and supported in their careers. We’re looking for people with drive and enthusiasm to join our amazing team and help push for more progress within the rail industry. We look forward to meeting new faces and eager minds, ready to join our mission of creating a better-connected network in the North and Scotland, for good.
As Digital Content Specialist you will be joining the team at an exciting time as we have launched a new brand vision and identity, with the opportunity to undertake a comprehensive audit of the digital communications channels, making recommendations for changes and improvements to develop a customer, and commercially focussed digital content strategy.
This role balances the day-to-day support with a forward look to improving the presentation of content across digital channels to deliver high-quality, engaging communications. A key focus is managing content across all our digital channels, ensuring a consistency in approach and providing a framework for evaluation and optimisations. You will collaborate with teams across the business, external partners, and agencies, to deliver user focussed content, which is up-to-date, compliant, and accurate.
You will be a motivated collaborator, with the ability to proactively lead a content strategy, complemented by excellent organisational and team working skills to deliver this. You will have experience in leading a content strategy across a range of digital platforms, with the ability to develop and deliver this across social channels. And to bring this all to life, experience working in or with agencies would be beneficial.
As the lead for digital content, you will be an excellent writer and editor, with good spelling and grammar and the ability to adapt to brand styles. You will be the brand guardian for all digital content, ensuring a consistency in approach across our channels such that everything sits under our new brand platform of ‘Together, We’re Going Places’.
As Digital Content Specialist you will hold responsibility for the following areas:
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A customer focussed content strategy across all digital channels
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Working collaboratively with and supporting the marketing, communications and customer information teams, wider business, and agencies to deliver engaging branded content
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Producing accurate and compliant web content optimised for SEO and UX, alongside any industry regulatory and accessibility standards
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Writing, editing, and commissioning static and video content for digital channels. Including website/ blog posts, social media, email, and marketing copy
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Analysing tracking tools and gathering customer feedback to produce reporting, organising user testing and market research projects as required
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Brand guardianship, providing editorial guidance in terms of look and feel of content, and tone of voice of copy
Digital Content Specialist employer: TransPennine Express Limited
Contact Detail:
TransPennine Express Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Specialist
✨Tip Number 1
Familiarize yourself with TransPennine Express's brand vision and identity. Understanding their mission of creating a better-connected network will help you align your content strategy ideas with their goals during discussions.
✨Tip Number 2
Showcase your experience in leading digital content strategies by preparing examples of successful projects you've managed. Be ready to discuss how you collaborated with different teams and agencies to achieve engaging results.
✨Tip Number 3
Brush up on SEO and UX best practices, as well as industry regulatory standards. Being able to speak confidently about these topics will demonstrate your expertise and commitment to producing high-quality, compliant content.
✨Tip Number 4
Prepare to discuss your writing and editing process, especially how you adapt to different brand styles. Highlight your attention to detail and ability to maintain consistency across various digital channels.
We think you need these skills to ace Digital Content Specialist
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Digital Content Specialist position. Understand the key responsibilities and required skills, such as content strategy development, collaboration with teams, and SEO optimization.
Tailor Your CV: Customize your CV to highlight relevant experience in digital content creation and management. Emphasize your ability to write and edit engaging content, as well as any experience you have with social media and digital platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific examples of how your previous work aligns with the responsibilities of the Digital Content Specialist and how you can contribute to their mission.
Showcase Your Writing Skills: Include samples of your writing or links to your portfolio in your application. Highlight pieces that demonstrate your ability to adapt to different brand styles and create engaging, customer-focused content.
How to prepare for a job interview at TransPennine Express Limited
✨Show Your Passion for Digital Content
Make sure to express your enthusiasm for digital content and how it can enhance customer experience. Share examples of past projects where you successfully developed engaging content strategies.
✨Demonstrate Collaboration Skills
Highlight your ability to work with various teams and external partners. Prepare specific examples of how you've collaborated in the past to deliver successful content across different platforms.
✨Be Ready to Discuss SEO and UX
Since the role involves producing web content optimized for SEO and user experience, be prepared to discuss your knowledge and experience in these areas. Bring examples of how you've applied SEO best practices in your previous roles.
✨Emphasize Brand Consistency
As a brand guardian, it's crucial to maintain consistency across all digital channels. Be ready to talk about your approach to ensuring brand voice and style are upheld in all content you create or manage.
