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- Tasks: Lead paid social content strategy and create engaging ad creatives.
- Company: Join a fast-growing DTC start-up in the vibrant art space.
- Benefits: Enjoy hybrid work with 3 days in the office and competitive pay.
- Why this job: Be part of a dynamic team that values creativity and performance.
- Qualifications: 2+ years in creative roles, strong Meta and TikTok knowledge required.
- Other info: Confidential chats available for career advice; Major Players champions diversity and inclusion.
Freelance Paid Social Strategist Start: ASAPContract: 2-week sprints initially, with intent to extend Day Rate: £300–£350/day Location: London Hybrid (3 days in office) A fast-growing DTC start-up in the art space is looking for a commercially focused Creative Strategist to lead paid social content efforts. This is a short-term freelance role for someone with strong experience in Meta and TikTok Ads, creative ideation, and content that drives sales.Key Responsibilities: Own and execute a high-performing paid content strategyLead ideation and direction of scroll-stopping ad creativesCollaborate with internal teams to refine based on performanceRun creative sprints, test, and iterate quicklyBenchmark against market trends and analyse top-performing contentSkills & Experience 2+ years in creative/performance roles (agency or DTC brand)Strong understanding of what performs on Meta & TikTokCommercial thinker with a performance-first mindsetConfident creating and optimizing ad conceptsBasic editing skills (Cap Cut, Premiere, Figma)Scrappy, fast, and research-driven approachLocation & Workplace PolicyHybrid working policy, 3 days in the officeIf you would like a confidential chat about this role or your next career move, then please get in contact with me: ellen.omahony@majorplayers.co.uk or connect via LinkedIn: Ellen O’MahonyMajor Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
Paid Social Strategist employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Strategist
✨Tip Number 1
Familiarise yourself with the latest trends and best practices in paid social advertising, especially on Meta and TikTok. This will not only help you understand what performs well but also allow you to speak confidently about your insights during discussions.
✨Tip Number 2
Showcase your creative ideation skills by preparing a few mock ad concepts or campaigns that align with the art space. This proactive approach can demonstrate your understanding of the brand and your ability to generate scroll-stopping content.
✨Tip Number 3
Network with professionals in the DTC and creative strategy space. Engaging with others in the industry can provide valuable insights and potentially lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to discuss your past experiences with performance metrics and how you've optimised campaigns based on data. Being able to articulate your results and thought process will set you apart as a commercially focused strategist.
We think you need these skills to ace Paid Social Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social strategy, particularly with Meta and TikTok Ads. Use specific examples of past campaigns you've led and their outcomes to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the art space and how your skills align with the company's goals. Mention your commercial thinking and performance-first mindset, and provide examples of how you've driven sales through creative content.
Showcase Your Creative Skills: If possible, include a portfolio or links to previous ad creatives you've developed. Highlight your basic editing skills and any tools you’ve used, such as Cap Cut or Premiere, to show your hands-on experience.
Follow Up: After submitting your application, consider sending a brief follow-up email to express your continued interest in the role. This can help keep you on their radar and shows your enthusiasm for the position.
How to prepare for a job interview at LinkedIn
✨Showcase Your Creative Portfolio
Bring along examples of your previous work, especially any successful paid social campaigns you've led. Highlight your creative ideation process and how it contributed to performance.
✨Understand the Platforms Inside Out
Demonstrate a strong understanding of Meta and TikTok Ads. Be prepared to discuss what types of content perform best on these platforms and how you would apply this knowledge to the role.
✨Be Ready to Discuss Market Trends
Research current trends in the DTC space and be ready to discuss how they could influence your strategies. Showing that you're up-to-date with market dynamics will impress your interviewers.
✨Emphasise Your Collaborative Skills
Since the role involves working with internal teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your ability to refine ideas based on feedback and performance data.
