Global Brand Activation Senior Coordinator

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You\’ll Do

The Global Brand Activation Senior Coordinator acts as the primary liaison, collaborator, and project manager in supporting the successful execution and delivery of creative concepts, visual identity systems, and other creative assets for priority Global Marketing & Communications (M&C) projects. This role is responsible for uncovering the “why” behind requests to ensure the Global Brand & Creative Strategy team is solving the right problems, maximizing opportunities, and strengthening storytelling through creative strategy and deliverables.

• Act as the \”account manager\” and primary point of contact for priority Global Marketing & Communications campaigns and Initiatives, as well as global employer brand initiatives and assigned projects requiring brand support.
• Build and maintain strong relationships with key stakeholders. Act as a creative thought partner, problem-solver, and advisor. Ensure proactive communications to provide status updates and manage expectations.
• Support development and completion of project/creative briefs to collect and clarify essential project request details, such as objectives, audiences, messaging, creative asset needs, and more.
• Assemble and coordinate creative project teams from across other Global Brand & Creative Strategy functions, Including Creative Strategy & Design and Brand Strategy, to support project requests. Work with the team to develop and communicate creative strategy recommendations.
• Lead project management for assigned Brand Activation projects, developing and overseeing timelines to ensure deadlines are met. Ensure brand consistency and that all outputs meet high quality standards.
• Manage and/or collaborate with external creative vendors and freelancers in the delivery of project work. Provide stakeholders with recommendations for creative production resources when needed.
• Evaluate projects post-completion and gain insight from stakeholders regarding the performance and effectiveness of creative assets to drive continuous learning and improvements.
• Work with Brand Activation leadership and other stakeholders to refine processes and workflows to improve and strengthen cross-team collaboration

YOU’RE GOOD AT
The ideal candidate is a skilled project manager with a proven ability to understand their internal and external audiences and collaborate effectively with global cross-functional teams and stakeholders. They have a good understanding of integrated marketing and communications campaigns and can strategically apply creative insights to meet project objectives. Comfortable working closely with designers, copywriters, and strategists, they are adept in guiding the end-to-end creative concepting and production process. As an active listener, they demonstrate empathy and flexibility when collaborating and problem-solving with stakeholders. Detail-oriented and meticulous, they consistently ensure that all creative outputs exceed stakeholder expectations.

What You\’ll Bring

• Bachelor’s degree in marketing, communications, or a related field.
• 4-6 years of experience in marketing, communications, or project management, ideally within a global brand or agency setting.
• Proven project management skills, with the ability to juggle multiple projects and meet tight deadlines. Proficiency in project management tools is essential; experience with Wrike is a plus.
• A collaborative mindset and ability to partner effectively across diverse teams.
• Skilled at collaborating with external vendors and creative teams to drive end-to-end creative concept development and production.
• Highly organized and detail-oriented, yet able to navigate ambiguity with ease.
• Excellent communication and interpersonal skills, with a track record of building and maintaining strong stakeholder relationships.
• Up-to-date knowledge of marketing, communications, and brand activation trends and best practices.
• Strong problem-solving abilities, with a proactive approach to managing expectations and resolving issues.

Who You\’ll Work With

You will be part of the Brand Activation function within the Global Brand & Creative Strategy team. In this role, you will work closely with the other functions across the team – including Creative Strategy & Design, Brand Strategy, and Operations. You will also work closely with other functions across the Global Marketing & Communications organization, as well as global teams associated with employer branding, such as People & Talent and Recruitment Marketing.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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