Fan Engagement & Acquisition Manager

Fan Engagement & Acquisition ManagerBrackley, UK

At the Mercedes-AMG Petronas Formula One Team, a group of passionate and determined people work to design, develop, manufacture and race the cars with the aim of fighting for world championships each and every year.

Whether working in our Operations, Technical, Race or Business Support functions, we are all in and aspire to build the greatest team in the history of our sport.

Every individual plays their part. No stone is left unturned in the chase for every tenth of a second. The history of our sport is long and rich, and we are continuing our journey with renewed effort year on year. Record books remember the names of a few, but history is written by the many.

About the Role:

We believe connection should be meaningful and rewarding. That’s why we’re building best-in-class experiences across every touchpoint – engaging fans, driving growth, and delivering value to our Team and Partners. Every fan counts and every interaction is a chance to deepen that connection.We’re looking for a talented Fan Engagement & Acquisition Manager to join our Commercial Strategy & Insight team in a pivotal new role.

You’ll work cross-functionally across E-Commerce, Communications, and Media to craft seamless, insight-led journeys that turn passion into loyalty and loyalty into revenue. From CRM campaigns to loyalty programme strategy, your work will sit at the intersection of fan experience and commercial value.

Key Accountabilities:

• Design and manage loyalty and membership programmes to drive fan acquisition, engagement, and conversion.

• Lead CRM campaigns across channels, integrating editorial content and personalisation.

• Build and optimise segmented fan journeys using RFM, predictive analytics, and behavioural insights.

• Define and execute a fan data strategy – capturing, managing, and translating insights into action.

• Oversee CRM platforms and ensure seamless integration with digital products and e-commerce.

• Drive performance through A/B testing, campaign KPIs (e.g. LTV, CPA, churn), and ROI tracking.

• Collaborate with internal teams and agency partners to deliver fan-first experiences.

• Integrate Team Partner activations into programmes to deliver mutual value.

• Monitor emerging trends in CRM and digital engagement (e.g. AI, gamification) to refine and future-proof strategy.

What You’ll Bring:

• Significant experience in CRM, lifecycle marketing, or fan engagement (ideally in sport, entertainment, or e-commerce).

• A strong understanding of segmentation, journey mapping, and loyalty programme design.

• A proven track record in campaign management and performance optimisation.

• Excellent analytical skills, with experience using predictive modelling and testing strategies.

• Hands-on experience with CRM platforms and knowledge of data compliance best practices.

• A collaborative mindset with excellent communication and stakeholder management skills.

• A creative, strategic thinker who thrives in fast-paced, cross-functional environments.

Candidate Profile:

You’re a fan-first marketer with a head for data and a heart for storytelling. You see every click, conversion, and campaign as part of a bigger journey and you’re driven to optimise every touchpoint.

Curious, innovative, and commercially minded, you understand what makes supporters tick, and how to turn insight into impact.

What We Offer:

Our riverside campus is powered by 100% renewably sourced energy and includes an on-site gym, exercise studio, subsidised restaurant, and on-site parking with EV chargers.

We also offer a competitive benefits package including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance, and 25 days’ holiday. We pride ourselves on our family-friendly culture and team-wide focus on well-being.

Why Join Us:

At the core of our performance is our people. Every member of our team plays a part in our success, both on and off the track. We foster a high-performance, innovative culture where collaboration, respect and excellence are expected and celebrated.