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- Tasks: Lead B2B marketing strategies and engage with key stakeholders to drive sales.
- Company: Join Mitsubishi Electric, a leader in sustainable technology and innovation.
- Benefits: Enjoy flexible working, generous leave, private medical insurance, and more perks.
- Why this job: Be part of a dynamic team focused on creating a better tomorrow through impactful marketing.
- Qualifications: 5+ years in B2B marketing, preferably in manufacturing or renewable energy sectors.
- Other info: Diversity and inclusion are at our core; we value every voice.
The predicted salary is between 36000 - 60000 £ per year.
We, the Mitsubishi Electric Group, contribute to the realisation of a vibrant and sustainable society through continuous technological innovation and ceaseless creativity. \”Changes for the Better\” represents the Mitsubishi Electric Group’s attitude to \”always strive to achieve something better\”, as we continue to change and grow. Each one of us shares a strong will and passion to continuously aim for change, reinforcing our commitment to creating \”an even better tomorrow\”
Role summary:
Acting as an ambassador for the business during both internal & external interactions, deliver upon the broader MEU-UK Living Environmental Systems (LES) and focusing on the Residential Products Group (RPG) vision and strategy, through the development of a multi-channel marketing strategy and delivery of tactical marketing activities designed to drive product and service sales and loyalty with our B2B customer base, including but not limited to installers, wholesalers, value added retailers, merchants, developers, specifiers and contractors. In support of the Line Manager; innovate, implement, deliver and manage; creative business focused marketing output that is aligned to the company vision and targets.
Deliver excellence through the passionate and positive engagement of key stakeholders and the dissemination of business programs, accomplishments, messages and expertise. Deliver marketing activities with passion, positivity and empathy to maximise the sales of the departments products & services to ensures that the business has the capability to sustainably retain its leadership position in a market that is expected to experience a challenging period of transformation and rapid growth in order to help the UK meet its net zero targets.
Skills/Responsibilities:
- Develop and implement a comprehensive B2B marketing strategy aligned with business objectives.
- Identify key target markets, personas, and customer pain points to tailor marketing initiatives effectively.
- Create and promote compelling B2B content, including white papers, case studies, webinars, blogs, and email campaigns.
- Oversee the development of technical marketing materials such as brochures, product guides, and specification sheets.
- Design and execute demand generation campaigns to drive high-quality leads.
- Work closely with the sales team to optimise lead qualification and conversion.
- Plan, coordinate, and deliver professional exhibitions, trade shows, and industry events to maximize brand visibility and engagement.
- Identify, engage, and manage relationships with industry influencers, thought leaders, and brand ambassadors to amplify the company’s reach.
- Develop influencer marketing strategies that align with business goals, driving credibility and brand advocacy within key markets.
- Conduct market analysis to identify industry trends, competitor strategies, and customer needs.
- Leverage insights to refine messaging, product positioning, and competitive differentiation.
- Partner with the product management department (PMD) to ensure marketing efforts align with product features and benefits.
- Build strong relationships with external stakeholders, including distributors, industry associations, and trade media.
Experience:
- 5Y+ experience in B2B marketing, preferably in manufacturing, HVAC, or renewable energy sectors.
- Proven track record of developing and executing successful B2B marketing campaigns.
- Experience in planning and delivering exhibitions, trade shows and customer events.
- Understanding of customer loyalty scheme management and promotion.
- Familiarity with influencer marketing, including identifying and collaborating with relevant industry figures.
- Strong content creation and storytelling abilities tailored for technical and professional audiences.
- Experience of using marketing tools and platforms such as Microsoft Nav Dynamics, Marketo and Hootsuite.
- Familiarity with traditional and digital marketing tactics including literature, PPC, SEO and social media.
- Enthusiastic, confident & articulate communicator capable of navigating across all levels of business.
- Possesses a diligent, analytical, self-motivational, passionate & pro-active problem-solving mindset.
- Experience in agency management for a variety of services.
- Experience in stakeholder management with a natural ability to collaborate within a team.
- Adaptable & flexible approach to personal development & challenges.
In return for your commitment, we will offer you some fantastic benefits:
- Generous annual leave allowance – 25 days per year, plus bank holidays increasing by one day with each year of service until 27 days per year.
- Flexible Working – we offer a range of flexible working options that include working from home or hybrid working.
- Pension.
- Life Assurance.
- Group Income Protection Scheme.
- Private Medical, Dental Insurance and a Cash Plan Scheme – Single cover funded by Mitsubishi.
- Access to Mitsubishi’s very own discount platform.
- Colleague Referral Scheme.
- Holiday Buy.
- Long Service Awards.
- Cycle to Work Scheme.
- Sports & Social Club (Recent events such as theatre trips, Ascot, Paintball, The Darts)
- Employee Assistance Programme including additional services Eldercare & Best Doctors.
Equality and Diversity
As the business environment around Mitsubishi Electric Group is rapidly changing, providing a workplace where employees can work to their full potential regardless of gender or age is essential to business development. Based on this, Mitsubishi Electric promotes employee diversity through the following measures.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Engineering, Manufacturing, and Marketing
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Industries
Engineering Services, Manufacturing, and HVAC and Refrigeration Equipment Manufacturing
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B2B Marketing Manager employer: Mitsubishi Electric
Contact Detail:
Mitsubishi Electric Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Familiarise yourself with Mitsubishi Electric's core values and mission. Understanding their commitment to sustainability and innovation will help you align your approach during interviews, showcasing how your experience in B2B marketing can contribute to their vision.
✨Tip Number 2
Network within the HVAC and renewable energy sectors. Attend industry events or webinars where you can meet potential colleagues or stakeholders. Building these connections can provide valuable insights and may even lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific B2B marketing campaigns you've executed in the past. Be ready to highlight your successes and how they relate to Mitsubishi Electric's goals, particularly in driving product sales and customer loyalty.
✨Tip Number 4
Stay updated on current trends in the HVAC and manufacturing industries. Being knowledgeable about market dynamics and competitor strategies will demonstrate your analytical skills and ability to adapt marketing strategies effectively.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in sectors like manufacturing or HVAC. Use specific examples of successful campaigns you've managed to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Mitsubishi Electric's vision of sustainability and innovation. Discuss how your skills align with their goals and provide examples of how you've successfully engaged B2B customers in the past.
Showcase Your Content Creation Skills: Since the role involves creating compelling B2B content, include samples of your work or describe projects where you developed marketing materials like white papers or case studies. This will showcase your storytelling abilities tailored for technical audiences.
Highlight Stakeholder Management Experience: Emphasise your experience in managing relationships with key stakeholders, including industry influencers and sales teams. Provide examples of how you've successfully collaborated to drive marketing initiatives and achieve business objectives.
How to prepare for a job interview at Mitsubishi Electric
✨Understand the Company Vision
Before your interview, make sure you grasp Mitsubishi Electric's vision and values. Familiarise yourself with their commitment to sustainability and innovation, as this will help you align your answers with their goals during the interview.
✨Showcase Your B2B Marketing Experience
Prepare specific examples from your past roles that demonstrate your success in B2B marketing. Highlight campaigns you've developed, particularly in sectors like manufacturing or HVAC, and be ready to discuss the results and learnings from those experiences.
✨Prepare for Technical Questions
Given the technical nature of the products, be ready to discuss how you would create compelling content for a technical audience. Think about how you can explain complex concepts simply and effectively, as this will be crucial in your role.
✨Engage with Stakeholder Management
Since the role involves managing relationships with various stakeholders, prepare to discuss your approach to stakeholder engagement. Share examples of how you've successfully collaborated with sales teams, industry influencers, and other partners to achieve marketing objectives.
