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- Tasks: Lead market research initiatives and deliver actionable insights for strategic decision-making.
- Company: Cigna is a global health service company dedicated to improving health and well-being.
- Benefits: Enjoy a positive, inclusive culture with opportunities for growth and cutting-edge technology.
- Why this job: Make a real impact by enhancing market understanding and driving meaningful change.
- Qualifications: 10+ years in consumer insights or market research, with strong analytical and communication skills.
- Other info: Flexible hours to support international stakeholders and a collaborative team environment.
The predicted salary is between 42000 - 84000 £ per year.
Join to apply for the Market Insights Manager role at The Cigna Group
Join to apply for the Market Insights Manager role at The Cigna Group
About Us
Cigna healthcare is a global health service company with roots in the US, serving more than 180 million customers and patients throughout the world. We deliver quality health care through choice, predictability, affordability and through integrated capabilities and connected, personalized solutions that advance whole person health.
About Us
Cigna healthcare is a global health service company with roots in the US, serving more than 180 million customers and patients throughout the world. We deliver quality health care through choice, predictability, affordability and through integrated capabilities and connected, personalized solutions that advance whole person health.
Cigna’s mission is to help our customers improve their health, well-being and sense of security by providing access to care. With our whole health approach, we’re focused on addressing health concerns, improving resilience, reducing stress levels and emotional health issues. Our employer promise is to remain steadfast in our commitment to fostering growth and improving lives by offering meaningful work within a positive, inclusive culture that prioritizes our colleagues. We champion teamwork and collaboration and empower our people with cutting-edge technology to drive efficiency and amplify their impact in everything we do. Together we strive to create an environment where every individual thrives and contributes to meaningful change”
Job Summary
Cigna is seeking a dynamic and experienced Market Insight Manager to lead our Net Promoter Score (NPS) and Brand Health Tracker initiatives. The successful candidate will also champion customised B2C and B2B projects aimed at enhancing our market understanding and strategic decision-making. This role requires a strategic thinker with strong analytical skills and a passion for delivering actionable insights.
Responsibilities
- Intake, Running, Analysis, and Management of Market Research Studies:
- Oversee the intake, execution, and management of B2C and B2B ad-hoc and tracking research studies.
- Scope and design research programmes, both qualitative and quantitative, to address business needs.
- Lead the execution and delivery of both tracker and ad-hoc market research studies.
- Liaise with vendors on methodology, sampling, fieldwork progress, reporting, and data analysis.
- Analyse data and translate findings into actionable insights.
- Partner with stakeholders on the activation of insight reports.
- Address internal stakeholder queries and create research briefs.
- Design and programme surveys to ensure they effectively capture the required data.
- Oversee survey implementation, monitor survey progress and troubleshoot issues during fieldwork.
- Synthesize data from multiple sources and translate findings into actionable business strategy recommendations.
- Conduct mixed-methods qualitative and quantitative research.
- Investigate customer trends and provide insights.
- Provide insights for different customer groups across their lifecycles, addressing critical topics such as acquisition and migration.
Requirements
- Communication and Presentation Skills:
- Strong communication and presentation skills, with the ability to convey insights supported by data.
- Skilled in creating presentations to effectively communicate findings.
- Knowledge of quantitative research techniques, including survey research, descriptive research, correlation research, and experimental research.
- Trained in qualitative research, including IDIs, FGDs, ethnography and observational research.
- Ability to synthesize research and analytics into clear insights and deliver actionable recommendations.
- Experience with vendor and project management.
- Proficient in Microsoft Office, particularly PowerPoint and Excel, as well as data visualization tools like Tableau.
- Data-driven and numerate, with expertise in statistical, univariate, and multivariate analysis.
- Experience conducting consumer and B2B surveys across multiple markets, including the Europe, Americas, ME&A, and APAC.
Softer Skills
- Consultative skills to partner with key stakeholders at all levels to develop research plans and insights.
- Strong presentation skills with the ability to communicate clearly, concisely, and effectively across multiple levels within the organisation.
- Strong interpersonal skills, collaborator, and team player.
- Self-starter with a strong willingness to learn and the ability to work independently at a senior level.
- Detail-minded with critical thinking.
- Flexible and resilient, willing to work outside regular hours to support international stakeholders.
- Excellent command of both written and spoken English.
Background
- Degree holder, ideally in Statistics, Marketing, Psychology, or a related discipline.
- Over 10 years of experience in consumer insights or market research, with at least 6 years in a project and stakeholder management role.
- Agency experience at a large full-service market research agency, including Kantar, Ipsos, YouGov, Nielsen, GfK, Millward Brown, is preferred.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Hospitals and Health Care
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Market Insights Manager employer: The Cigna Group
Contact Detail:
The Cigna Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Insights Manager
✨Tip Number 1
Familiarise yourself with Cigna's mission and values. Understanding their focus on whole person health and customer well-being will help you align your insights and strategies with their goals during interviews.
✨Tip Number 2
Prepare to discuss specific market research methodologies you've used in the past. Highlight your experience with both qualitative and quantitative techniques, as this role requires a strong grasp of various research methods.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've translated data into actionable insights. Be ready to explain how these insights have influenced strategic decisions in previous roles.
✨Tip Number 4
Network with current or former employees of Cigna to gain insights into the company culture and expectations for the Market Insights Manager role. This can provide you with valuable information to tailor your approach.
We think you need these skills to ace Market Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in market research and insights. Focus on your analytical skills and any specific projects that align with the responsibilities of the Market Insights Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for healthcare and market insights. Mention specific experiences that demonstrate your ability to lead research studies and generate actionable insights.
Highlight Communication Skills: Since strong communication is key for this role, provide examples in your application of how you've effectively communicated insights to stakeholders in previous positions.
Showcase Relevant Tools and Techniques: Mention your proficiency in tools like Microsoft Excel, PowerPoint, and data visualisation software such as Tableau. Highlight any experience with both qualitative and quantitative research methods that you have used in past roles.
How to prepare for a job interview at The Cigna Group
✨Understand the Company and Its Mission
Before your interview, make sure you thoroughly research Cigna and its mission to improve health and well-being. Familiarise yourself with their services and how they integrate technology into healthcare. This will help you align your answers with their values and demonstrate your genuine interest in the role.
✨Showcase Your Analytical Skills
As a Market Insights Manager, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data analysis to drive insights in previous roles. Highlight your experience with both qualitative and quantitative research techniques, as well as any tools you've used, like Tableau or Excel.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and stakeholder management skills. Think of situations where you've had to manage multiple projects or collaborate with different teams. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Strong Communication Skills
Communication is key in this role, so be ready to showcase your presentation skills. Prepare a brief presentation on a relevant topic or insight from your past work. This will not only demonstrate your ability to convey complex information clearly but also give you a chance to engage with your interviewers.
