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For Companies At a Glance
- Tasks: As an Associate Brand Manager, you'll develop and execute marketing strategies to boost brand growth.
- Company: Abbott is a global healthcare leader focused on innovative solutions for diabetes management.
- Benefits: Enjoy competitive salaries, private healthcare, flexible benefits, and a pension scheme.
- Why this job: Join a forward-thinking team revolutionising glucose monitoring and make a real impact on health.
- Qualifications: A degree in business or marketing and proven success in brand management are essential.
- Other info: This role is based in Maidenhead and offers diverse opportunities for career growth.
The predicted salary is between 36000 - 60000 £ per year.
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
The Opportunity
This position works out of our Maidenhead location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
We have an opportunity for an Associate Brand Manager to join the team. The Associate Brand Manager will be responsible of developing and implementing brand activities and processes in line with ANI marketing strategies in a timely manner to achieve brand goals.
What You’ll Do
- Develop and implement a campaign from brief to material delivery.
- Work with sales management and sales teams to ensure promotional campaigns are executed appropriately.
- Manage agreed aspects of the budget and ensure promotional campaigns are within agreed spending limits.
- Manage A&P tracker to ensure relevant spend is accounted for and delivered within agreed budget.
- Be the lead interface with the sales team for general queries/support.
- and disseminating new information
- Update required reports in a timely manner.
- Lead on Veeva asset approval and audit.
- Manage promotional material production and distribution to salesforce.
- Support on HCP conferences to plan engagement activities, ensure required materials and product is available and create stand artwork.
- Manage centralised competitor information hub – ensure scans of all.
- Liaise closely with all relevant brand team members to ensure required tasks are delivered on time and within budget.
- Support development and implementation of the brand plan.
Required Qualifications
- Educated to degree level or equivalent experience.
- Strong numerical skills.
- Marketing qualifications preferred but not essential.
- Intermediate use of MS Office.
- Proven track record in relevant environment.
- Industry experience preferred.
Apply Now
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
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Associate Brand Manager employer: Abbott Laboratories
Contact Detail:
Abbott Laboratories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Brand Manager
✨Tip Number 1
Familiarise yourself with Abbott's brand values and recent marketing campaigns. Understanding their approach will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Abbott, especially those in the marketing or brand management sectors. They can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Stay updated on the latest trends in diabetes care and technology. Being knowledgeable about industry advancements will demonstrate your passion and commitment to the field during discussions.
✨Tip Number 4
Prepare examples of your past successes in brand management that showcase your influencing and project management skills. Be ready to discuss how these experiences can translate to success at Abbott.
We think you need these skills to ace Associate Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of the Associate Brand Manager. Familiarise yourself with Abbott's products and their impact on diabetes management to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience in brand management or related roles. Use specific examples that demonstrate your success in developing marketing strategies and managing projects.
Showcase Your Skills: Make sure to highlight your influencing and project management skills. Provide examples of how you've successfully collaborated with cross-functional teams and managed budgets in past roles.
Craft a Compelling Cover Letter: Write a tailored cover letter that connects your background to the job description. Discuss your passion for healthcare and how your skills align with Abbott's mission to improve people's health through innovative products.
How to prepare for a job interview at Abbott Laboratories
✨Know the Brand Inside Out
Before your interview, make sure to research Abbott and its Diabetes Division thoroughly. Understand their products, recent innovations, and market position. This knowledge will help you demonstrate your genuine interest in the brand and how you can contribute to its growth.
✨Showcase Your Marketing Skills
Prepare to discuss specific marketing strategies you've developed or executed in previous roles. Be ready to share examples of successful campaigns and how they aligned with business goals. Highlight your ability to collaborate with cross-functional teams, as this is crucial for the Associate Brand Manager role.
✨Demonstrate Problem-Solving Abilities
Expect questions that assess your problem-solving skills. Think of scenarios where you've faced challenges in brand management and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Prepare for Financial Discussions
Since the role involves managing budgets and reporting on brand performance, brush up on your financial acumen. Be prepared to discuss how you've forecasted demand and managed budgets in the past, as well as how you would approach these tasks at Abbott.
