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- Tasks: Lead marketing strategies and campaigns for key European accounts in sports and lifestyle.
- Company: Join Reebok Europe, a leading brand passionate about sport and community.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a vibrant team driving impactful marketing initiatives and brand success.
- Qualifications: Fluent in German, with a degree in Marketing or related fields and relevant experience.
- Other info: Ideal for those who thrive in fast-paced, creative environments and love sports.
The predicted salary is between 36000 - 60000 £ per year.
Reebok Europe are looking for an Account Marketing Lead, you will be directly reporting to the Head
of Marketing and will be the key point of contact for a specific area/territory, managing relationships
with strategic business partners and key accounts across the sport and lifestyle offence.
We are looking for growth driven candidates, with passion for the brand, community and product
first mind-set.
Main Responsibilities will include:
- Lead marketing strategy and seasonal initiatives for key European accounts
- Develop tailored strategies aligned with brand goals and seasonal plans
- Create and execute campaigns across digital, social, retail, and experiential channels
- Manage cross-functional teams and agencies on content, media, influencers, training, and activations
- Collaborate with PR, social, and creative teams to brief and align on campaign messaging
- Track and analyse performance to improve results, ROI, and overall effectiveness
- Manage annual marketing budget with clear resource allocation and financial accountability
Person Specifications:
- Fluent in German at business level, with a Bachelor\’s degree in Marketing, Communications, Business, or a related field
- Previous experience in trade/account marketing or managing retail brands, ideally within sports, fashion, or lifestyle sectors
- Strong background in account and online marketing management, with experience working with platforms such as Zalando and About You
- Excellent strategic thinking, project management, and communication skills, with the ability to handle multiple campaigns simultaneously and a deep understanding of consumer behaviour and market trends
- Highly collaborative, with strong interpersonal skills; experienced in leading brand plans across marketing, sales, and merchandising to deliver tailored, best-in-class product campaigns
Key Account Marketing Manager - German Speaker employer: TRP Recruitment
Contact Detail:
TRP Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Marketing Manager - German Speaker
✨Tip Number 1
Familiarise yourself with Reebok's brand values and recent marketing campaigns. Understanding their approach will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with professionals in the sports and lifestyle marketing sectors, especially those who have experience with key accounts. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight your experience with platforms like Zalando and About You to demonstrate your relevant expertise.
✨Tip Number 4
Showcase your fluency in German by being prepared to conduct part of your interview in the language. This will demonstrate your capability and confidence in a business setting.
We think you need these skills to ace Key Account Marketing Manager - German Speaker
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account marketing, especially within the sports, fashion, or lifestyle sectors. Emphasise your fluency in German and any specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the Reebok brand and your understanding of their community and product-first mindset. Mention specific campaigns or strategies you have successfully executed in the past that relate to the role.
Showcase Your Strategic Thinking: In your application, provide examples of how you've developed tailored marketing strategies in previous roles. Highlight your ability to analyse performance metrics and improve ROI, as this is crucial for the Key Account Marketing Manager position.
Highlight Collaboration Skills: Since the role requires managing cross-functional teams, include examples of successful collaborations with PR, social, and creative teams. Demonstrating your interpersonal skills and ability to lead projects will strengthen your application.
How to prepare for a job interview at TRP Recruitment
✨Show Your Passion for the Brand
Reebok is looking for candidates who are genuinely passionate about their brand and products. Make sure to express your enthusiasm for Reebok's mission and values during the interview, and share any personal experiences that connect you to the brand.
✨Demonstrate Your Strategic Thinking
As a Key Account Marketing Manager, you'll need to showcase your ability to develop tailored marketing strategies. Prepare examples of past campaigns you've led, focusing on how you aligned them with brand goals and measured their success.
✨Highlight Your Collaborative Skills
This role requires working closely with various teams. Be ready to discuss your experience in cross-functional collaboration, particularly how you've managed relationships with different stakeholders to achieve campaign objectives.
✨Prepare for Market Trends Discussion
Understanding consumer behaviour and market trends is crucial for this position. Brush up on current trends in the sports and lifestyle sectors, and be prepared to discuss how these insights can inform your marketing strategies for Reebok.
