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- Tasks: Join us as an Associate Brand Manager to develop and implement innovative marketing strategies.
- Company: Abbott is a global healthcare leader dedicated to improving health through breakthrough science.
- Benefits: Enjoy competitive salaries, private healthcare, flexible benefits, and a supportive work environment.
- Why this job: Be part of a team revolutionising diabetes care with cutting-edge technology and impactful products.
- Qualifications: Degree in business/marketing and experience in brand management or related fields required.
- Other info: This role is based in Maidenhead with opportunities for career growth and development.
The predicted salary is between 28800 - 43200 £ per year.
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
The Opportunity
This position works out of our Maidenhead location in the Abbott Diabetes Division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As the Associate Brand Manager, you will: develop marketing strategies, including brand development, and work on implementing these strategies through campaigns to achieve financial and market business goals.
WHAT YOU’LL DO
Key Accountabilities include:
- Define and develop marketing strategies to maximize brand growth
- Develop and implement brand plans that deliver on marketing strategies
- Work closely with marketing teams including digital and trade marketing, cross-functional teams including regulatory, finance, medical, supply, and commercial excellence; regional and category marketing teams; and external partners
- Manage innovation projects using insights, develop business cases, involve in product development, planning, customer engagement, implementation/launch, reporting, and post-launch evaluation
- Forecast demand with high accuracy
- Manage budgetary responsibilities
- Report brand performance, including internal financials and market performance, using data to adapt strategies, plans, and investment opportunities
- Responsible for brand content development and leading the internal approval process
EDUCATION AND EXPERIENCE YOU’LL BRING
Required
- Educated to degree level in business and/or marketing management
Experience
- Brand management or related experience with a proven track record of success
- Strong influencing and project management skills
- Industry experience preferred
- Ability to solve organizational problems
- Experience working with MS Office
WHAT WE OFFER
As you’d expect from a global healthcare company, we offer a range of benefits including competitive salaries, a defined contribution pension scheme, private healthcare, life assurance, and a flexible benefits scheme.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.
The base pay for this position is N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY: Product Management
DIVISION: ADC Diabetes Care
LOCATION: United Kingdom > Maidenhead : Abbott House
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Yes, 5% of the time
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)
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Associate Brand Manager employer: Abbott
Contact Detail:
Abbott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Brand Manager
✨Tip Number 1
Familiarise yourself with Abbott's products and their impact on diabetes management. Understanding the specifics of their innovative sensing technology will help you demonstrate your passion for the brand during interviews.
✨Tip Number 2
Network with current or former employees of Abbott, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Associate Brand Manager position.
✨Tip Number 3
Stay updated on the latest trends in healthcare marketing and brand management. Being able to discuss recent developments or case studies in your interview will showcase your industry knowledge and strategic thinking.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed projects or influenced teams in the past. Highlighting your project management skills and ability to work cross-functionally will align well with the job requirements.
We think you need these skills to ace Associate Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Associate Brand Manager at Abbott. Familiarise yourself with their marketing strategies and how they align with the company's goals.
Tailor Your CV: Highlight your relevant experience in brand management or related fields. Use specific examples that demonstrate your project management skills and ability to influence others, as these are key for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for healthcare and marketing. Discuss how your background aligns with Abbott's mission and how you can contribute to their innovative projects.
Showcase Your Analytical Skills: Since the role involves reporting brand performance and adapting strategies based on data, be sure to mention any experience you have with data analysis and forecasting in your application.
How to prepare for a job interview at Abbott
✨Know Your Brand Strategy
Familiarise yourself with Abbott's brand and marketing strategies. Be prepared to discuss how you would develop and implement marketing plans that align with their goals, showcasing your understanding of brand growth.
✨Showcase Your Project Management Skills
Highlight your experience in managing projects, especially those related to brand management. Be ready to provide examples of how you've successfully led projects from inception to launch, demonstrating your ability to influence cross-functional teams.
✨Data-Driven Decision Making
Since the role involves reporting brand performance and adapting strategies based on data, come equipped with examples of how you've used data analytics in previous roles to drive marketing decisions and improve outcomes.
✨Prepare for Behavioural Questions
Expect questions that assess your problem-solving abilities and how you handle challenges. Use the STAR method (Situation, Task, Action, Result) to structure your responses, particularly focusing on experiences relevant to brand management.
