Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2C strategy, market research, and oversee product growth initiatives.
- Company: Digital Science is an AI-driven tech company enhancing global research through innovative solutions.
- Benefits: Enjoy a collaborative culture, flexible work options, and opportunities for professional growth.
- Why this job: Join a mission-driven team impacting research globally while developing your strategic leadership skills.
- Qualifications: Experience in B2C markets, data analysis, financial modelling, and strategic planning required.
- Other info: This role offers a chance to shape the future of research technology.
The predicted salary is between 54000 - 84000 £ per year.
VP, B2C Strategy & Growth
Department: Segments
Employment Type: Full Time
Location: UK
Description
About us
Digital Science is an AI-focused technology company providing innovative solutions to complex challenges faced by researchers, universities, funders, industry, and publishers. We work in partnership to advance global research for the benefit of society.
Visitdigital-science.com
Overleaf is the market-leading scientific and technical writing platform from Digital Science. Loved by over 20 million users, it’s trusted by top research institutions and Fortune 500 companies around the world. Users can collaborate easily with colleagues, track changes in real-time, write in LaTeX code or a visual editor, and work in the cloud or on-premises. Visit overleaf.com
Your new role
The VP – B2C Markets is a senior member of the B2C Segment leadership team and reports
directly to the EVP – B2C Markets. This role sits at the intersection of General Management and Strategy and will work on Overleaf, Papers, and Writefull products.
This role helps define the strategic vision for the B2C market and then works across the organisation with functional business partners to ensure that plans are delivered. Time will be split across strategic planning, oversight of projects and key workstreams, financial budgeting, analysis and reporting.
What you’ll be doing
- Lead market research and analysis to develop proposals for new B2C commercial opportunities.
- Collaborate with segment and functional teams to estimate resources and costs for strategic initiatives, translating plans into GTM strategies and overseeing execution.
- Identify and cultivate external partnerships to support product growth and new initiatives within the B2C market.
- Support the EVP B2C Markets in shaping and communicating the strategic vision and overarching business strategy for Digital Science in the B2C market.
- Analyze and interpret business KPIs, targets, and historical performance data to identify improvement opportunities and understand current strategies.
- Monitor the implementation of strategic initiatives within the B2C market, ensuring alignment with segment goals and financial targets.
- Prepare financial forecasts for the B2C Segment, including revenue and cost forecasts, and create data visualisations to influence business decisions.
- Develop a deep understanding of Digital Science\’s B2C solutions and collaborate with other Segment Leaders to provide strategic and operational input to Segment functions.
- Work with functional and segment leads to understand new offerings, ensuring effective go-to-market planning and supporting business cases for enhanced solutions.
What you’ll bring to the role
- Experience and understanding of B2C markets.
- Ability to extract insights from complex data, create compelling visualisations, and develop strategic hypotheses that influence decisions.
- Skilled in financial modeling, forecasting (revenue and cost), and business performance analysis, including KPI evaluation.
- Experience with competitor analysis, market sizing, and trend evaluation to identify new commercial opportunities.
- Proven track record in identifying and shaping new initiatives, partnerships, and overseeing comprehensive go-to-market strategies.
- Experience in managing execution across multiple initiatives, tracking progress, and resolving issues.
- Experience participating in or leading governance processes to ensure aligned decision-making across functions.
- Deep empathy for end-users and B2C customers, translating feedback into strategic improvements.
- Advanced proficiency in data modeling and business intelligence tools (e.g., Excel/Google Sheets, Tableau, Power BI, Looker)
Living our Values
We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.
The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:
We are brave in the pursuit of better
We are collaborative and inclusive
We are always open-minded
We are from and for the community
We\’re an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
#J-18808-Ljbffr
VP, B2C Strategy & Growth employer: Overleaf Enterprise
Contact Detail:
Overleaf Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, B2C Strategy & Growth
✨Tip Number 1
Familiarise yourself with the latest trends in B2C markets, especially in tech and research sectors. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your understanding of the industry.
✨Tip Number 2
Network with professionals in the B2C space, particularly those who have experience in strategic roles. Attend industry events or webinars to connect with potential colleagues and gain insights into the company culture at Digital Science.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led market research and analysis in previous roles. Highlight your ability to translate data into actionable strategies, as this is crucial for the VP role.
✨Tip Number 4
Showcase your proficiency in data visualisation tools by creating a portfolio of your work. Being able to present complex data clearly will set you apart and align with the expectations for this position.
We think you need these skills to ace VP, B2C Strategy & Growth
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the VP, B2C Strategy & Growth position. Tailor your application to highlight relevant experience in B2C markets and strategic planning.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with market research, financial modelling, and developing go-to-market strategies. Use specific examples that demonstrate your ability to lead initiatives and analyse business performance.
Showcase Data Skills: Given the importance of data analysis in this role, be sure to mention your proficiency with data modelling and business intelligence tools. Include any relevant projects where you used these skills to influence business decisions.
Align with Company Values: Digital Science values collaboration, bravery, and community. Reflect these values in your application by discussing how you've worked collaboratively in the past and how you approach challenges with an open mind.
How to prepare for a job interview at Overleaf Enterprise
✨Understand the B2C Landscape
Familiarise yourself with the current trends and challenges in the B2C market. Be prepared to discuss how your experience aligns with the company's goals and how you can contribute to their strategic vision.
✨Showcase Data-Driven Decision Making
Highlight your ability to extract insights from complex data. Prepare examples of how you've used data visualisations and financial modelling to influence business decisions in previous roles.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing go-to-market strategies and identifying new commercial opportunities. Share specific instances where you've successfully shaped initiatives or partnerships that drove growth.
✨Emphasise Collaboration Skills
Since this role involves working across various teams, illustrate your collaborative mindset. Provide examples of how you've worked with cross-functional teams to achieve common goals and ensure alignment in decision-making.
