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- Tasks: Lead influencer strategy and manage relationships with local influencers to boost brand awareness.
- Company: Join TMW Tomorrow, a dynamic agency focused on innovative marketing solutions.
- Benefits: Enjoy flexible work options, including remote work and vibrant office spaces in London.
- Why this job: Be part of a creative team making an impact in the gaming community while developing your skills.
- Qualifications: Experience in influencer management, community engagement, and a passion for gaming is essential.
- Other info: This is a 6-month contract role requiring in-office presence twice a week.
The predicted salary is between 36000 - 60000 £ per year.
TMW Tomorrow are looking for a senior influencer executive to be seconded to one of their biggest clients.
The successful applicant will be adapting and executing the global social media and influencer strategy. They will raise brand awareness by creating an ongoing dialogue with local influencers while leveraging the global social media channels. This person will be pivotal in working with the country team to identify, recruit and manage influencers and/or brand ambassadors as part of the Global Influencer Program.
Please note this is a 6 month contract role and we need someone to start as soon as possible.
We need this person to be in the clients office twice a week (Tuesday and Thursday). Currently the office is in Bank, London. It would be great for the candidate to work from the TMW office (Soho) on a bi-weekly basis too.
A bit about the role…
Influencer Management
- Proactively drive product seeding for community promotions, events, influencers for brand awareness and/or reviews in the designated local market with alignment with the regional team.
- Seek, create, develop, and maintain community focused relationships with relevant local brand ambassadors for content websites and platforms such as, but not limited to: Youtube, Twitter, Twitch, Facebook, Instagram, and other content platforms relevant to local communities.
- Work with local team to identify and recruit more influencers and/or brand ambassadors for our Global influencer program, expanding a positive, engaged, inclusive, and diverse influencer team across their country.
- Maintain and support day-to-day needs and requests from our influencer to ensure that they: have regular and open communication with the brand; are informed on product details, specs, or other needs for information; receive initial, replacement, NPI, or community prizing as requested and that these requests are evaluated and fulfilled in a timely manner.
- Monitor regular content produced by approved influencers, provide feedback on branded content, and provide a monthly recap of current highlights and lowlights to the relevant local team, but also to regional and global teams.
Social Media & Event Support
- Create a social strategy and plan around approved and supported events and tradeshows that we participate indirectly or through partners.
- Represent the brand at tradeshows and events. Assisting staff with local activations and interacting with the communities in-person where our brand is represented.
- Oversee a photographer to take Photos/Video to build Social Exposure ensuring we are creating content to promote awareness of our participation.
- Reporting new trends, assessing, and advising of local influencer activities and opportunities to be involved in the local markets.
Requirements
- Proficiency with Influencer Management and Analytics tools
- Proven record of building professional relationships with content creators and influencers
- Experience in Community management of communities bigger than 10K followers
- Fluent in English, written and spoken, additional languages will be a plus
- Self-motivated, passionate and high energy level
- A problem solver able to bring structure and creative solutions to a dynamic work environment while maintaining sense of urgency and quality around deliverables
- Passion for gaming and good understanding of the local community
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Senior Influencer Executive employer: TMW Unlimited
Contact Detail:
TMW Unlimited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Executive
✨Tip Number 1
Network with influencers and content creators in the gaming community. Attend local events or online webinars where you can meet potential candidates and showcase your enthusiasm for influencer marketing.
✨Tip Number 2
Familiarise yourself with the latest trends in social media and influencer marketing. Being knowledgeable about current strategies will help you stand out during interviews and discussions with the hiring team.
✨Tip Number 3
Demonstrate your understanding of the local market by researching successful influencer campaigns in your area. Be prepared to discuss how you would adapt these strategies for the client's needs.
✨Tip Number 4
Showcase your passion for gaming and community engagement. Share examples of how you've previously built relationships with influencers or managed communities, as this will resonate well with the role's requirements.
We think you need these skills to ace Senior Influencer Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer management and community engagement. Use specific examples that demonstrate your ability to build relationships with influencers and manage social media strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and your understanding of the local community. Mention how your skills align with the requirements of the role and provide examples of past successes in similar positions.
Showcase Your Knowledge: Demonstrate your familiarity with various social media platforms and influencer analytics tools. Mention any specific campaigns you've worked on that relate to the job description, showcasing your ability to adapt and execute strategies effectively.
Highlight Your Communication Skills: Since the role involves regular communication with influencers and teams, emphasise your strong written and verbal communication skills. Provide examples of how you've successfully managed relationships and communicated effectively in previous roles.
How to prepare for a job interview at TMW Unlimited
✨Showcase Your Influencer Management Skills
Be prepared to discuss your experience with influencer management and analytics tools. Highlight specific examples where you've successfully built relationships with content creators and how those relationships benefited the brand.
✨Demonstrate Community Engagement
Share your strategies for engaging with communities, especially those with over 10K followers. Discuss how you’ve fostered relationships with local brand ambassadors and the impact of these connections on brand awareness.
✨Prepare for Social Media Strategy Questions
Expect questions about creating social media strategies for events and tradeshows. Be ready to present ideas on how you would represent the brand at such events and how you would leverage social media to enhance visibility.
✨Express Your Passion for Gaming
Since the role requires a good understanding of the gaming community, make sure to convey your passion for gaming. Share any relevant experiences or insights that demonstrate your knowledge of the local gaming culture and trends.
