Client Insight Strategist
Client Insight Strategist

Client Insight Strategist

Full-Time 36000 - 60000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Transform data into compelling insights and strategies for client marketing.
  • Company: XCM is a dynamic, data-driven marketing firm focused on enhancing customer experiences.
  • Benefits: Enjoy a collaborative environment with opportunities for growth and flexible working arrangements.
  • Why this job: Join a passionate team that values creativity and innovation in client engagement.
  • Qualifications: Experience in B2C insights, strong analytical skills, and proficiency in data storytelling required.
  • Other info: Familiarity with CRM systems and data visualisation tools is a plus.

The predicted salary is between 36000 - 60000 Β£ per year.

This range is provided by XCM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

People and Talent Manager – CRM | Data Analytics | Marketing | Technology

Client Insight Strategist

The Opportunity

We’re looking for a Client Insight Strategist to join our growing team. This role sits at the intersection of data, strategy, and client engagement—perfect for someone who thrives on turning numbers into narratives and insights into action.

You will partner closely with our analytics, client and data actuation teams to uncover key customer insights, build data-led stories, and deliver recommendations that drive measurable marketing outcomes for our clients. This is a client-facing role requiring both analytical credibility and confident communication skills.

Key Responsibilities

Translate complex data into simple, impactful insights that inform client marketing strategy.

At times lead the presentation of insights to clients—clearly and persuasively articulating findings, implications, and recommendations.

Work with analytics and data teams to define business questions, validate hypotheses, and design segmentation and modelling solutions.

• Strategic Thinking:

Apply a strategic lens to customer data—identifying opportunities for growth, retention, and personalization.

Help to build and deliver insightful reports, dashboards, and presentations that engage both technical and non-technical audiences.

Bring best practices in customer insight, performance measurement, and audience targeting to help evolve and enhance our client offerings.

What We’re Looking For

• Proven experience in B2C customer insight, marketing analytics, or data strategy.

• Strong track record in delivering segmentation, customer profiling, propensity modelling, customer performance or similar analytical projects.

• Highly skilled in storytelling with data—comfortable leading presentations and discussions with clients and senior stakeholders.

• Collaborative and commercially minded—able to balance analytical rigor with practical business context.

• A good working knowledge of analytical tools but very strong in PowerPoint, and ideally experience working with data visualization tools (e.g. Looker, Tableau, Superset, Power BI).

• Familiarity with Customer Data Platforms or CRM systems is a STRONG advantage.

About XCM

XCM is a data-driven customer marketing business powered by our proprietary Horizon Customer Data Platform (CDP). We help B2C brands unlock the full value of their customer data, delivering smarter insights, richer segmentation, and more relevant customer experiences across channels. As a smaller, agile player in the market, we pride ourselves on being fast, flexible, and deeply committed to client success.

Seniority level

  • Seniority level

    Associate

Employment type

  • Employment type

    Full-time

Job function

  • Industries

    Marketing Services and Software Development

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Client Insight Strategist employer: XCM

At XCM, we foster a dynamic and collaborative work environment where creativity meets data-driven strategy. As a Client Insight Strategist, you will not only have the opportunity to shape impactful marketing strategies for our clients but also benefit from continuous professional development and a culture that values innovation and client success. Located in a vibrant area, our team enjoys a flexible work atmosphere that encourages growth and meaningful engagement with both colleagues and clients.
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Contact Detail:

XCM Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Client Insight Strategist

✨Tip Number 1

Familiarise yourself with the latest trends in customer insight and marketing analytics. Understanding current methodologies and tools will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.

✨Tip Number 2

Practice your storytelling skills with data. Try presenting complex data sets to friends or family in a simple way, focusing on how to make insights relatable and actionable. This will prepare you for the client-facing aspects of the role.

✨Tip Number 3

Network with professionals in the industry, especially those who work in B2C marketing analytics. Engaging in conversations can provide valuable insights into what companies like us are looking for in a candidate.

✨Tip Number 4

Get hands-on experience with analytical tools and data visualisation software. If you’re not already familiar with platforms like Tableau or Power BI, consider taking online courses to enhance your skill set before applying.

We think you need these skills to ace Client Insight Strategist

Data Analysis
Insight Development
Client Engagement
Strategic Thinking
Storytelling with Data
Presentation Skills
Collaboration
Segmentation and Modelling
Performance Measurement
Audience Targeting
Analytical Tools Proficiency
PowerPoint Expertise
Data Visualisation Tools (e.g. Looker, Tableau, Power BI)
Familiarity with Customer Data Platforms
Commercial Awareness

Some tips for your application 🫑

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Client Insight Strategist. Familiarise yourself with the key skills required, such as data storytelling and client engagement, to tailor your application accordingly.

Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in B2C customer insight, marketing analytics, or data strategy. Provide specific examples of projects where you've successfully translated data into actionable insights.

Showcase Your Communication Skills: Since this role requires confident communication, include instances where you've led presentations or discussions with clients. Highlight your ability to articulate complex findings clearly and persuasively.

Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements mentioned in the job description. Mention your familiarity with analytical tools and any experience with Customer Data Platforms or CRM systems, as these are strong advantages.

How to prepare for a job interview at XCM

✨Know Your Data

Familiarise yourself with the types of data and analytics tools mentioned in the job description. Be prepared to discuss how you've used data to drive insights in previous roles, and think of specific examples that showcase your analytical skills.

✨Master Storytelling

Since this role requires strong storytelling abilities, practice articulating complex data insights in a simple and engaging manner. Prepare a few narratives that demonstrate how you've turned data into actionable strategies for clients.

✨Engage with Confidence

As a client-facing role, it's crucial to communicate findings clearly and persuasively. Practice presenting your insights to friends or family, focusing on clarity and confidence to ensure you can engage effectively with clients during the interview.

✨Collaborative Mindset

Highlight your experience working collaboratively with analytics and data teams. Be ready to discuss how you’ve defined business questions and validated hypotheses in past projects, showcasing your ability to work well in a team environment.

Client Insight Strategist
XCM
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