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- Tasks: Edit and publish engaging content for our North American casino site.
- Company: Join Legend, a leading company in iGaming and sports betting with a global presence.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and paid leave during festive seasons.
- Why this job: Be part of a dynamic team that values creativity and personal growth in a fast-paced environment.
- Qualifications: Strong writing skills, SEO experience, and a collaborative mindset are essential.
- Other info: Diverse and inclusive workplace committed to supporting all applicants.
The predicted salary is between 28800 - 43200 £ per year.
About Legend At Legend, we\’re building next-level player experiences. With 20+ years of proven success we\’re the world\’s leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn\’t a perk, it\’s the standard. You\’ll stretch, level‐up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years – for our players & for each other. If you\’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you\’ll thrive.
The Role Legend is hiring a Content Editor, reporting directly to our Global Head of SEO & Digital PR. We\’re looking for a Content Editor to craft and optimise high-impact, commercially driven content that fuels growth for a brand new operator within the social casino space.
This role ensures that every page – from acquisition funnels and promotional landing pages to product explainers and evergreen features – is strategically structured, engaging, and aligned with SEO and performance goals.
What you\’ll do: Content Editing & Quality Assurance – Review, proofread, and edit commercial and informational content to ensure consistency in tone, style, and brand voice. Guarantee all published content aligns with editorial guidelines, SEO standards, and market regulations.
Content Creation & Optimisation – Collaborate with the SEO team to produce and optimise content for key landing pages, promotional campaigns, and product explainers. Craft clear, persuasive copy that enhances visibility, engagement, and conversion across the site.
Briefing & Writer Management – Develop detailed briefs for freelance or in‐house writers based on keyword data, competitor analysis, and content gaps. Review and refine returned drafts, ensuring each piece meets quality, compliance, and performance requirements.
Commercial Content Maintenance (BAU) – Manage ongoing updates to high-value commercial pages, ensuring content remains fresh, accurate, and compliant.
Cross‐Functional Collaboration – Partner with SEO, Design, Product, and Engineering teams to implement on‐page changes, test new formats, and support product launches. Create and manage JIRA tickets for technical and visual content updates.
Performance Monitoring & Improvement – Track content performance using SEO and analytics tools. Use insights to identify optimisation opportunities, improve rankings, and refine future briefs.
Administrative & Editorial Support – Maintain shared documentation, manage incoming content requests, and contribute to editorial process improvements that streamline production and delivery.
About you: Editorial Expertise – Proven experience editing and refining digital content, ideally within the casino, gaming, or entertainment space, with a strong eye for structure, clarity, and tone.
Commercial Content Focus – Skilled at producing and editing conversion‐driven content for high‐value landing pages, promotions, and acquisition funnels within competitive online markets.
Quality Assurance & Compliance – Detail‐oriented, with a commitment to accuracy, fact‐checking, and ensuring content meets regulatory and brand compliance standards in a dynamic iGaming environment.
Collaboration & Communication – Works effectively with SEO, Product, Design, and Commercial teams to ensure deadlines are met and campaigns are cohesive.
Time Management & Delivery – Thrives under deadlines and can manage multiple projects simultaneously while maintaining editorial quality and consistency.
The Process: 1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)
2nd: Interview with 2 of our Content Editors (1 hour video via Zoom)
3rd: Take home task and presentation – you will be given 3‐5 days to complete the task before presenting it back to our Global Head of SEO and SEO specialist (1 hour video via Zoom)
Legend is an Equal Opportunity Employer, but that\’s just the start. We believe different perspectives help us grow and achieve more. That\’s why we\’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team ontalent@l1.com , and we\’ll do all we can to support you.
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Content Editor - North American Markets employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Editor - North American Markets
✨Tip Number 1
Familiarise yourself with the iGaming and sports betting industries. Understanding the nuances of these markets will help you craft content that resonates with the audience and aligns with Legend's goals.
✨Tip Number 2
Brush up on your SEO skills, especially with tools like Ahrefs, SemRush, and SurferSEO. Being able to demonstrate your proficiency in these tools during interviews will show that you're ready to contribute to the content strategy from day one.
✨Tip Number 3
Prepare for the take-home task by reviewing examples of compelling articles and commercial content. Think about how you can apply your editing and optimisation skills to enhance user engagement in your submissions.
✨Tip Number 4
Showcase your collaborative spirit during interviews. Highlight experiences where you've worked effectively in teams, as Legend values a friendly, team-oriented environment. Be ready to discuss how you embrace feedback and strive for continuous improvement.
We think you need these skills to ace Content Editor - North American Markets
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Content Editor at Legend. Familiarise yourself with their content strategy and the tools mentioned in the job description, such as Ahrefs and SemRush.
Tailor Your CV: Highlight your relevant experience in editing and optimising English-language content. Be specific about your hands-on SEO experience and any metrics you've used to measure content success. This will show that you have the skills they are looking for.
Craft a Compelling Cover Letter: Use your cover letter to showcase your writing skills and creativity. Mention how your previous experiences align with the role and express your enthusiasm for contributing to Legend's content strategy and user engagement.
Prepare for Interviews: Anticipate questions related to your editing process, SEO knowledge, and how you handle deadlines. Be ready to discuss your ideas for improving content strategies and engaging audiences in the iGaming sector.
How to prepare for a job interview at Legend
✨Showcase Your Writing Skills
As a Content Editor, your writing and editing skills are crucial. Prepare samples of your previous work that highlight your ability to craft compelling articles and optimise content for SEO. Be ready to discuss your writing process and how you ensure quality in your edits.
✨Familiarise Yourself with SEO Tools
Since the role involves using tools like Ahrefs, SemRush, and SurferSEO, make sure you have a good understanding of these platforms. Be prepared to discuss how you've used them in past roles to improve content performance and user engagement.
✨Demonstrate Your Team Spirit
Legend values collaboration, so be ready to share examples of how you've worked effectively within a team. Highlight any experiences where you contributed to content strategies or collaborated with other departments like SEO and UX.
✨Embrace Feedback and Continuous Learning
The company is looking for someone with an improvement mindset. Be open about how you handle feedback and share instances where you've used it to enhance your skills or content strategy. This will show your commitment to personal and professional growth.
