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For Companies At a Glance
- Tasks: Drive engagement through content marketing and manage editorial communications.
- Company: Join the Financial Times, a leading global news organisation known for integrity and quality journalism.
- Benefits: Enjoy flexible remote work, generous leave, medical cover, and community involvement opportunities.
- Why this job: Be part of a collaborative culture that values diverse perspectives and supports your career growth.
- Qualifications: Experience in content marketing, strong communication skills, and a passion for journalism required.
- Other info: We are committed to diversity and accessibility in our hiring process.
The predicted salary is between 28800 - 42000 £ per year.
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
We’re looking for a content marketer with a strong editorial instinct and a commercial mindset to drive engagement among FT subscribers and registered users. You will be responsible for ensuring that the most relevant editorial content is matched and promoted to the right users through automated and ad-hoc emails, onsite messages, and paid media. This is a key role in increasing visits, article views, breadth and quality of reading.
Key Responsibilities
Supervise traffic and content consumption trends across user segments to inform content strategy.
Own and communicate the content calendar for known user communications across editorial, news and consumer moments.
Plan and implement targeted campaigns using email and onsite messaging to align with engagement goals.
Collaborate with the Marketing Automation Team to implement and track content marketing across platforms.
Analyse and report on campaign performance and content engagement impact.
Liaise with Editorial, Audience Engagement, and CRM teams to identify and act on content promotion opportunities.
Ensure all outputs are on-brand, fully QA’d, and meet FT standards.
Run test-and-learn initiatives to improve campaign efficiency.
Required Skills and Experience
Proven experience in content marketing or engagement roles.
A passion for journalism and editorial quality.
Commercial competence and the ability to measure marketing impact.
Data-driven, customer-centric approach.
Organised, committed, and adept at handling multiple stakeholders and deadlines.
Strong collaboration and communication skills.
Experience working in a newsroom-adjacent environment or with editorial teams.
Familiarity with marketing automation platforms.
Knowledge of FT products and reader behaviours.
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here .
We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email and a member of our team will be happy to help.
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Content Marketing Executive employer: Financial Times
Contact Detail:
Financial Times Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive
✨Tip Number 1
Familiarise yourself with the Financial Times' editorial style and content. Understanding their tone, topics, and audience will help you align your ideas with their brand, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of the Financial Times. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations for the Content Marketing Executive role.
✨Tip Number 3
Showcase your data-driven approach by preparing examples of how you've used analytics to inform content strategies in previous roles. This will demonstrate your ability to measure marketing impact, which is crucial for this position.
✨Tip Number 4
Stay updated on the latest trends in content marketing and journalism. Being able to discuss recent developments or case studies during interviews will show your passion for the industry and your commitment to continuous learning.
We think you need these skills to ace Content Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing and engagement roles. Emphasise your passion for journalism and any specific achievements that demonstrate your editorial quality.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the Financial Times' mission and values. Explain how your skills align with the role and provide examples of how you've successfully driven engagement in previous positions.
Showcase Data-Driven Achievements: In your application, include specific metrics or data that illustrate your impact in previous roles. This could be increases in user engagement, successful campaigns, or improvements in content consumption trends.
Highlight Collaboration Skills: Since the role involves liaising with various teams, mention any past experiences where you successfully collaborated with editorial, marketing, or CRM teams. This will demonstrate your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Financial Times
✨Show Your Passion for Journalism
Make sure to express your enthusiasm for journalism and editorial quality during the interview. The Financial Times values a passion for delivering accurate and engaging content, so share examples of how you've demonstrated this in your previous roles.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you use data to inform your content marketing strategies. Highlight any experience you have with analysing campaign performance and how it has influenced your decisions in past roles.
✨Highlight Collaboration Skills
Since the role involves liaising with various teams, emphasise your collaboration and communication skills. Share specific instances where you successfully worked with editorial or marketing teams to achieve common goals.
✨Familiarise Yourself with FT Products
Before the interview, take some time to understand the Financial Times' products and reader behaviours. This knowledge will not only help you answer questions more effectively but also demonstrate your genuine interest in the company and its audience.
