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- Tasks: Join Google as an Associate Product Marketing Manager, working on exciting marketing projects.
- Company: Be part of Google, a leader in technology and innovation, shaping the future with AI.
- Benefits: Enjoy dedicated learning opportunities, networking, and hands-on project experience.
- Why this job: Make a real impact by connecting users with groundbreaking products in a dynamic environment.
- Qualifications: Bachelor's degree or equivalent experience; marketing knowledge preferred; strong analytical and communication skills.
- Other info: This role offers mentorship and a vibrant community of early career marketers.
The predicted salary is between 28800 - 48000 £ per year.
Minimum qualifications:
- Bachelor\’s degree or equivalent practical experience
- Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes.
Preferred qualifications:
- Knowledge about Google\’s products, technology and leadership in the Artificial Intelligence (AI) space.
- Ability to demonstrate a strong interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
- Ability to demonstrate analytical success, coupled with the capacity for developing and understanding strategy.
- Ability to have an excellent global mindset, thinking across disciplines, industries, cultures, and scenarios.
- Ability to grow with ambiguity and agility.
- Excellent program management and communication skills.
About The Job
As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global program for early career marketers. During your time in the program, you\’ll work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to your core work, you\’re expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
In this role, you\’ll be assigned projects within the Marketing organization supporting its business goals, and you\’ll make direct contributions under the scope of a larger project, with general guidance. For example, you may help bring the user into the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google’s brand strategy, generate user insights, and/or manage campaigns and programming.
Benefits of the program include: dedicated learning and development opportunities, at least two distinct project assignments, and extensive opportunities for networking across Marketing and within Google.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google\’s products solve the world\’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key Key Performance Indicators (KPIs).
- Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
- Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google\’s customers and agency partners.
- Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google\’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form . #J-18808-Ljbffr
Associate Product Marketing Manager, YouTube Ads Marketing employer: Google
Contact Detail:
Google Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Product Marketing Manager, YouTube Ads Marketing
✨Tip Number 1
Familiarise yourself with Google's products and services, especially those related to YouTube Ads. Understanding how these products work and their impact on users will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with current or former APMM participants and professionals in the marketing field. Engaging with them can provide insights into the role and the application process, as well as valuable connections that might help you stand out.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to inform marketing strategies or decisions in past roles or projects. This will highlight your ability to measure campaign effectiveness, a key aspect of the job.
✨Tip Number 4
Demonstrate your adaptability and global mindset by discussing experiences where you've successfully navigated ambiguity or worked across different cultures. This will resonate well with the values of the APMM programme and Google as a whole.
We think you need these skills to ace Associate Product Marketing Manager, YouTube Ads Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, brand management, or technology. Use specific examples from your internships or projects that demonstrate your analytical skills and understanding of strategy.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and technology, particularly in relation to Google’s products. Mention any knowledge you have about AI and how it relates to the role, showcasing your global mindset and adaptability.
Showcase Relevant Projects: If you've worked on any marketing projects, whether in a professional setting or as part of your studies, be sure to include these in your application. Highlight your contributions and the outcomes, especially those that align with the responsibilities of the Associate Product Marketing Manager role.
Demonstrate Communication Skills: Since excellent communication is key for this role, consider including examples of presentations or narratives you've developed. This could be from academic projects or previous roles, showing how you effectively conveyed complex information to diverse audiences.
How to prepare for a job interview at Google
✨Show Your Passion for Marketing
Make sure to express your genuine interest in marketing and brand management during the interview. Share specific examples from your past experiences, whether through internships or projects, that highlight your enthusiasm and understanding of the field.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used analytical skills in previous roles. Be ready to provide examples of how you’ve measured the success of marketing campaigns or strategies, and how you can apply these skills to the role at Google.
✨Understand Google's Products and AI Leadership
Familiarise yourself with Google's products and their impact on users. Highlight any knowledge you have about Google's leadership in AI and how it relates to marketing strategies, as this will show your alignment with the company's vision.
✨Exhibit Agility and Adaptability
Be prepared to discuss situations where you've had to adapt to changing circumstances or ambiguity. This role requires agility, so sharing relevant experiences will demonstrate your capability to thrive in a dynamic environment.
