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For Companies At a Glance
- Tasks: Lead innovative projects in the food sector, collaborating with cross-functional teams.
- Company: Join Nomad Foods, a leader in frozen food innovation across Europe.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a team driving impactful change in the food industry through creativity and consumer insights.
- Qualifications: 6 years in marketing or commercial roles, preferably in FMCG; strong project management skills required.
- Other info: Fluency in English is mandatory; knowledge of Italian, German, or French is a plus.
The predicted salary is between 48000 - 72000 £ per year.
Overview
PURPOSE & IMPACT: Innovation is the biggest growth lever in the Nomad Foods Strategic Plan in the next 3yrs. You will be part of Nomad Foods’ Global Portfolio Team which are responsible for the Segment portfolio strategy building commercially viable Innovation & Renovation Pipeline and leading the flywheel process ensuring markets have clear Blueprints with how to win plans across the Must Win Battles (MWBs). This role reports into the Head of Segment.
Responsibilities
Part of the Nomad Foods’ Group Portfolio Team which are responsible for the Win with our Food Quadrant of the Flywheel. The team work as part of a central cross functional team in close collaboration with marketing colleagues organised by cluster covering 22 European locations.
Innovation & Renovation
- Understand the category vision and how its key drivers are the basis for segment growth and brand growth – build clear sell in for innovation and renovation in line with this to support market execution
- Be able to develop compelling innovation concepts, that are co-created with consumers to uncover true insights and identify clear benefits and reasons to believe, taking advantage also of disruptive techniques and stimulus to trigger unexpected ideas using influence from outside the traditional references
- Understand the principles of portfolio management and space & place to be able to support MUs to identify opportunities for NPD
- Have looked beyond the immediate frozen category to draw inspiration from the broader food market and led the team to apply these learnings within strategies and plans
- Lead innovation and renovation work streams, working in a cross functional team
- Strong understanding of consumer validation methodology, how to interpret data and insights and make informed recommendationsUnderstand the One Nomad Innovation Process and Stage Gate process – lead workshops and mobilise teams behind the workstreams
Building Knowledge to Win (Flywheel Process, Playbooks & Best Practice Sharing)
- Be able to assess performance as part of flywheel process to inform strategy for segment
- Be able to lead flywheel workshops for a MWB and be the support for markets/ clusters to consult on analysis, blueprints
- Build clear toolkits for execution to inspire MUs and support innovation implementation ensuring there is a continuous loop of learn & optimise
- Challenge the status quo, seeking and implementing new learnings
Commercial Acumen
- Has a clear understanding of PPA/ Price/ Promo and understand how the levers can work to support both innovation and renovation
- Working collaboratively with Insights, Global Sales, RDQ, PMO, Supply Chain and Finance Colleagues to deliver strategic P&L that meets or exceeds KPIs for the NPDs and great quality marketing execution
- Budget Management – manage non working A&P budget related to segment/ MWBs
Qualifications
- 6 years working experience Marketing / Commercial in FMCG companies, ideally food
- Proven track record of achievement in an FMCG environment
- Successfully led product innovation development, having ideally worked in a category led organisation
- Able to demonstrate strong people influence skills and collaboration to work in cross functional Teams
- Excellent project management skills
- Ideally work across different countries and with diverse nationalities
- Mandatory language requirements: English. Understanding of Italian /German / French would be an advantage
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Senior Brand Manager - Vegetables and Plant Protein employer: Nomad Foods
Contact Detail:
Nomad Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Vegetables and Plant Protein
✨Tip Number 1
Familiarise yourself with the latest trends in the vegetables and plant protein market. Understanding current consumer preferences and emerging innovations will help you speak confidently about how you can contribute to Nomad Foods' growth strategy.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in product innovation. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful product innovations you've led in previous roles. Highlighting your achievements in a way that aligns with Nomad Foods' focus on innovation will demonstrate your fit for the Senior Brand Manager position.
✨Tip Number 4
Showcase your understanding of cross-functional collaboration by preparing examples of how you've worked with diverse teams. This role requires strong teamwork skills, so illustrating your ability to lead and inspire others will be crucial.
We think you need these skills to ace Senior Brand Manager - Vegetables and Plant Protein
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and innovation, particularly within the FMCG sector. Emphasise any achievements related to product development and cross-functional collaboration.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food industry and innovation. Discuss how your background aligns with the responsibilities of the Senior Brand Manager role and provide specific examples of past successes.
Showcase Your Analytical Skills: Demonstrate your understanding of consumer validation methodologies and data interpretation in your application. Mention any tools or techniques you have used to inform strategic decisions in previous roles.
Highlight Cross-Functional Experience: Since this role involves working closely with various teams, be sure to mention any experience you have in leading cross-functional projects. Provide examples of how you have successfully collaborated with different departments to achieve common goals.
How to prepare for a job interview at Nomad Foods
✨Understand the Company and Its Products
Before your interview, make sure to research Nomad Foods thoroughly. Understand their product lines, especially in the vegetables and plant protein segments. This knowledge will help you demonstrate your genuine interest in the company and its innovations.
✨Showcase Your Innovation Skills
Prepare examples of past projects where you've successfully led product innovation or renovation. Be ready to discuss how you identified consumer insights and translated them into compelling concepts, as this is a key responsibility for the role.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, be prepared to share experiences where you've collaborated effectively across different functions. Highlight your ability to influence and lead workshops, as well as how you’ve managed diverse teams.
✨Discuss Commercial Acumen
Be ready to talk about your understanding of PPA, pricing strategies, and how these can support innovation and renovation. Providing specific examples of how you've managed budgets and met KPIs in previous roles will show your commercial awareness.
