Sales Director – eFX SaaS Solutions
Sales Director – eFX SaaS Solutions

Sales Director – eFX SaaS Solutions

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the sales cycle for cutting-edge eFX SaaS solutions, engaging with top-tier clients.
  • Company: Iopa Solutions is revolutionising electronic FX trading with innovative SaaS technology.
  • Benefits: Enjoy a competitive salary, performance bonuses, equity, and flexible working options.
  • Why this job: Join a dynamic team, work with elite clients, and make a real impact in the finance sector.
  • Qualifications: 6-10+ years in eFX sales, strong knowledge of foreign exchange trading, and proven deal-closing skills.
  • Other info: Based in London, this role offers autonomy and collaboration with leadership.

The predicted salary is between 43200 - 72000 £ per year.

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We’re redefining the future of electronic FX trading .

Our SaaS platform powers pricing, execution, and risk management for some of the most sophisticated players in global FX. Whether it\’s bank liquidity desks, non-bank market makers, or hedge funds, our clients rely on us to stay fast, smart, and compliant in the world’s most liquid market.

Now we’re scaling — and we need a Sales Director in London to help us grow our footprint across the UK/Europe.

The Mission

This is not a \”spray-and-pray\” sales job.

You’ll be engaging senior stakeholders — Heads of eFX, CIOs, Quant Leads, and CTOs — to understand how they price, route, hedge, and manage FX risk across spot, forwards, and NDFs. Your role: show them how our technology gives them an edge — then close the deal.

What You’ll Be Doing

  • Own the full sales cycle — from discovery to negotiation — with tier 1–3 banks, hedge funds, and trading platforms
  • Tailor solutions across eFX pricing, TCA, smart order routing, and risk analytics
  • Build and maintain strong relationships with trading, quant, and tech stakeholders
  • Drive outbound pipeline while nurturing high-value inbound leads
  • Collaborate with pre-sales, product, and client success teams to win and grow accounts
  • Stay sharp on market structure, liquidity trends, and regulatory shifts (e.g. MiFID II, FX Global Code)
  • Represent the brand at FX industry events and targeted client briefings

What You Bring

  • 6–10+ years in eFX or capital markets technology sales , ideally with a SaaS product
  • Strong domain knowledge of foreign exchange trading – you speak the language of LPs, aggregators, and algo desks
  • A track record of closing six- and seven-figure deals with banks, funds, or trading firms
  • Confident navigating technical and commercial conversations with quant and ops teams alike
  • Based in London
  • Entrepreneurial spirit and a bias for action — you\’re excited to build, not just manage

What You’ll Get

  • A high-impact role with real autonomy in a growing revenue organization
  • Base salary + performance bonus + meaningful equity
  • Exposure to elite trading clients and cutting-edge FX tech
  • Collaborative, agile team culture with direct access to leadership
  • Flexible working model, London-based team, and global client base

Sound like your next trade?

Apply now and in confidence to discuss further.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Sales, Business Development, and Management

  • Industries

    Financial Services, Capital Markets, and Technology, Information and Media

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Sales Director – eFX SaaS Solutions employer: Iopa Solutions

Iopa Solutions is an exceptional employer, offering a high-impact role as a Sales Director in the dynamic environment of London. With a collaborative and agile team culture, employees enjoy direct access to leadership, flexible working arrangements, and the opportunity to engage with elite trading clients while driving innovation in eFX technology. The company prioritises employee growth through meaningful equity options and a performance-driven bonus structure, making it an attractive place for ambitious professionals seeking to make a significant impact in the financial services sector.
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Contact Detail:

Iopa Solutions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Director – eFX SaaS Solutions

Tip Number 1

Network with professionals in the eFX and capital markets space. Attend industry events, webinars, and conferences to meet potential clients and stakeholders. Building relationships now can give you a head start when applying for the Sales Director position.

Tip Number 2

Stay updated on the latest trends and regulations in the FX market, such as MiFID II and the FX Global Code. This knowledge will not only help you in interviews but also demonstrate your commitment to understanding the industry.

Tip Number 3

Prepare to discuss specific examples of how you've successfully closed high-value deals in the past. Highlight your experience with tier 1–3 banks and hedge funds, as this will resonate well with the hiring team at Iopa Solutions.

Tip Number 4

Familiarise yourself with Iopa Solutions' SaaS platform and its unique selling points. Being able to articulate how their technology can benefit potential clients will set you apart during discussions with senior stakeholders.

We think you need these skills to ace Sales Director – eFX SaaS Solutions

Sales Strategy Development
Relationship Management
Negotiation Skills
Technical Sales Expertise
Knowledge of eFX Trading
Understanding of Capital Markets
Pipeline Management
Stakeholder Engagement
Market Analysis
Regulatory Knowledge (e.g. MiFID II, FX Global Code)
Collaboration with Cross-Functional Teams
Closing High-Value Deals
Entrepreneurial Mindset
Communication Skills

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Sales Director in eFX SaaS Solutions. Familiarise yourself with the sales cycle, key stakeholders, and the technology involved. This will help you tailor your application to highlight relevant experience.

Highlight Relevant Experience: In your CV and cover letter, emphasise your 6–10+ years of experience in eFX or capital markets technology sales. Provide specific examples of how you've successfully closed significant deals and built relationships with senior stakeholders in the industry.

Showcase Your Knowledge: Demonstrate your understanding of foreign exchange trading and market trends. Mention any familiarity with regulatory shifts like MiFID II and the FX Global Code, as this knowledge is crucial for the role.

Tailor Your Application: Customise your CV and cover letter for this specific position. Use keywords from the job description, such as 'SaaS', 'risk management', and 'trading platforms', to ensure your application stands out to hiring managers.

How to prepare for a job interview at Iopa Solutions

Understand the eFX Landscape

Before your interview, make sure you have a solid grasp of the electronic FX trading landscape. Familiarise yourself with key players, market trends, and regulatory changes like MiFID II. This knowledge will help you engage confidently with senior stakeholders.

Showcase Your Sales Success

Prepare to discuss specific examples of your past sales achievements, particularly in closing six- and seven-figure deals. Highlight your experience with banks, hedge funds, and trading platforms to demonstrate your capability in this high-stakes environment.

Tailor Your Approach

During the interview, be ready to explain how you would tailor solutions for different clients. Discuss your understanding of their needs in pricing, risk management, and execution, and how your approach can provide them with a competitive edge.

Demonstrate Collaborative Spirit

Emphasise your ability to work collaboratively with pre-sales, product, and client success teams. Share examples of how you've successfully partnered with other departments to drive sales and enhance client relationships, showcasing your team-oriented mindset.

Sales Director – eFX SaaS Solutions
Iopa Solutions

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