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- Tasks: Lead digital marketing strategy and manage performance marketing for a UK fashion brand.
- Company: Join a growing fashion brand making waves in the UK market.
- Benefits: Enjoy a dynamic work environment with opportunities for mentorship and professional growth.
- Why this job: Be at the forefront of digital innovation in fashion and make a real impact.
- Qualifications: Experience in performance marketing and project management is essential.
- Other info: This is a 3-month contract role based in London.
The predicted salary is between 6000 - 8400 £ per month.
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Head of Digital – Fashion – 3 month contract, London
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Client:
Blu Digital
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
c1ce701f09a9
Job Views:
6
Posted:
14.07.2025
Expiry Date:
28.08.2025
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Job Description:
This interim role offers an exciting opportunity for an experienced digital leader to steer end-to-end digital marketing strategy during a pivotal phase for a growing UK fashion brand. Focused on performance marketing, budget oversight, and digital project leadership, the position requires a hands-on, commercially minded individual capable of driving results through peak trading periods and laying the groundwork for future growth. Close collaboration with external partners, internal teams, and brand marketing is key to ensuring seamless, aligned campaign execution.
A core responsibility of the role involves managing paid media activity across Meta and Google, optimising performance during high-demand periods, and maintaining strong agency and partner relationships. The position will also lead a strategic review of the marketing mix, helping to transition activity from a mid and lower-funnel focus to a balanced, brand-building approach. This includes contributing to financial year budget planning, ROI modelling, and aligning marketing performance with broader business objectives.
Additionally, the role provides senior oversight on critical digital initiatives, including a Shopify site re-theme, and will guide tracking and measurement strategies to keep performance transparent and actionable. A key part of the brief involves supporting and mentoring the in-house team, ensuring stability and leadership continuity across digital channels. The ideal candidate will bring deep experience in performance marketing, cross-functional project management, and senior stakeholder communication within a fast-paced ecommerce or fashion environment.
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Head of Digital - Fashion - 3 month contract (London) employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital - Fashion - 3 month contract (London)
✨Tip Number 1
Network with professionals in the fashion and digital marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in performance marketing, especially within the fashion industry. Being able to discuss current strategies and tools during interviews will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to showcase your experience with budget oversight and ROI modelling. Be ready to discuss specific examples of how you've successfully managed budgets and improved marketing performance in previous roles.
✨Tip Number 4
Highlight your leadership skills and experience in mentoring teams. This role requires strong collaboration, so be prepared to share how you've supported and guided teams in past positions to achieve their goals.
We think you need these skills to ace Head of Digital - Fashion - 3 month contract (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in the fashion sector. Emphasise your achievements in performance marketing and project management to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the fashion industry and your strategic vision for digital marketing. Mention specific examples of how you've driven results in previous roles, especially during peak trading periods.
Highlight Leadership Experience: Since the role involves mentoring an in-house team, be sure to include any leadership or mentoring experiences you have. Discuss how you've supported teams in achieving their goals and maintaining stability during transitions.
Showcase Collaboration Skills: The position requires close collaboration with various stakeholders. Provide examples in your application of how you've successfully worked with external partners and internal teams to execute aligned campaigns.
How to prepare for a job interview at Blu Digital
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing, especially in performance marketing. Be prepared to discuss specific campaigns you've led and the results achieved, particularly during peak trading periods.
✨Demonstrate Leadership Skills
Since this role involves mentoring an in-house team, share examples of how you've successfully led teams in the past. Discuss your approach to fostering collaboration and ensuring continuity in leadership.
✨Understand the Brand's Vision
Research the fashion brand thoroughly before the interview. Be ready to articulate how your vision aligns with theirs and how you can contribute to their growth through strategic marketing initiatives.
✨Prepare for Budget Discussions
As budget oversight is a key responsibility, be prepared to discuss your experience with financial planning and ROI modelling. Bring examples of how you've effectively managed budgets in previous roles.
