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- Tasks: Lead fan engagement strategies for emerging artists in the music industry.
- Company: Smiley & Co is a fresh, independent record label passionate about artist development.
- Benefits: Enjoy flexible hours, coaching opportunities, and access to exclusive artist gigs.
- Why this job: Shape the future of fan engagement while working closely with creative artists.
- Qualifications: Strong interest in music marketing and experience with fan engagement campaigns required.
- Other info: This role offers a unique chance to thrive in a dynamic, entrepreneurial environment.
The predicted salary is between 48000 - 64000 ÂŁ per year.
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Location: Hybrid (London based with flexibility for remote work)
Salary: £160 – £200 per day (Depending on experience) Job Type: Freelance Contract, Part Time, 3 days per week Our client is a small, recently founded independent record label based in London, dedicated to helping emerging artists build loyal fanbases and sustainable careers in the music industry. They provide a unique combination of studio, label, and management services, working closely with their artists to develop their creative vision and connect with audiences. Their team includes music professionals with backgrounds in production, branding, touring, and digital marketing. They're passionate about building meaningful careers for artists through genuine artist-fan relationships and strategic development across both digital and real-world spaces. The Role
They are looking for a Head of Fan Strategy to take the lead in growing and nurturing the fanbases of their artists—both online and in person. This role is at the heart of their artist development strategy, ensuring that artists don't just reach new audiences, but also convert casual listeners into dedicated, long-term fans. You'll work closely with their artists and wider team to:
- Expand audiences via creative marketing, live events, and online discovery.
- Engage and retain fans using community-building strategies, direct-to-fan initiatives, and meaningful two-way communication.
- Build and manage fan data systems (CRM, mailing lists, fan clubs, etc.) that make growth measurable and repeatable.
- Develop fan monetization opportunities such as exclusive content, merch, live events, and digital offerings.
- Create repeatable systems that improve how the company engages with fanbases, helping to make operations more scalable and effective.
Day-to-day Responsibilities Include
- Liaising with artists to ensure fanbase growth and engagement plans are delivered.
- Helping design and execute bespoke campaigns such as competitions and exclusive drops.
- Capturing and analysing fan engagement metrics, and reporting learnings back to the team.
- Co-developing company-wide systems for measuring and enhancing artist-fan relationships.
- Collaborating with a digital ads specialist to deliver effective, informed campaigns.
- Creating artist-facing reports after each release and helping systematise their delivery.
- Contributing ideas to team discussions on fan development and audience strategy.
- Testing and iterating real-world fan capture methods (e.g. at gigs, live activations, busking).
This is a role for someone who is entrepreneurial, creative, and strategic—ready to help shape the direction of fan engagement at a growing label, and excited to shape and grow their own role through their activities. The right candidate will be one who is excited to shape and grow this role, loves a challenge, thrives in the freedom and hands-on nature of a small team working environment, and is deeply passionate about the independent and DIY music scene. Essential
Skills and Qualifications
- Strong interest and knowledge in early-stage music marketing and audience development
- Strong interest and knowledge in guerilla marketing tactics
- Experience working directly with music artists or within the independent/DIY music space
- Experience in developing and executing fan engagement campaigns across digital and real-world contexts
- Entrepreneurial attitude with a proactive, solutions-focused approach
- Excellent time and project management skills, with demonstrable experience taking projects from ideation to execution to impact evaluation
- Ability to work independently with limited oversight
- Familiarity with digital marketing platforms and social media strategy
- Ability to interpret campaign data and engagement metrics
Desirable
- Hands-on experience with CRM systems, direct-to-fan tools and music monetisation tools (e.g. Mailchimp, Substack, Patreon, Bandcamp, Shopify)
- A working knowledge of DSPs (Spotify for Artists, YouTube Studio, etc.) and their marketing tools
- Experience creating or coordinating online content strategies
- An understanding of the current digital music landscape and how core fans are cultivated
- Experience helping artists translate real-world activities (gigs, busking, in-person events) into online fan engagement
- Experience in small organisations, start-ups or entrepreneurial work settings
- Some understanding of how artist brands and fan strategies connect
Benefits
- Flexible working hours
- Coaching opportunities for professional development
- Access to artist gigs
- Opportunities to attend biannual artist retreats
To Apply
If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.
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Head of Fan Strategy (London) employer: Smiley & Co, Ltd.
Contact Detail:
Smiley & Co, Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Fan Strategy (London)
✨Tip Number 1
Network within the independent music scene in London. Attend local gigs, artist showcases, and music industry events to meet potential collaborators and gain insights into fan engagement strategies.
✨Tip Number 2
Familiarise yourself with the latest digital marketing tools and CRM systems relevant to the music industry. Being well-versed in platforms like Mailchimp or Bandcamp can give you an edge in managing fan data effectively.
✨Tip Number 3
Showcase your entrepreneurial spirit by developing a small project or campaign that demonstrates your ability to engage fans creatively. This could be a mock-up of a fan engagement strategy for an emerging artist.
✨Tip Number 4
Research Smiley & Co, Ltd. and their artists thoroughly. Understanding their current projects and challenges will allow you to tailor your approach and demonstrate how you can contribute to their fan strategy.
We think you need these skills to ace Head of Fan Strategy (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in music marketing, audience development, and fan engagement. Use specific examples that demonstrate your entrepreneurial spirit and strategic thinking.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the independent music scene and how your skills align with the role. Mention any specific campaigns you've executed that relate to fan engagement and community building.
Showcase Relevant Skills: Emphasise your familiarity with digital marketing platforms and CRM systems. Provide examples of how you've used data to drive fan engagement and measure success in previous roles.
Demonstrate Cultural Fit: Research Smiley & Co, Ltd. and reflect their values in your application. Show that you understand their mission to support emerging artists and how you can contribute to building meaningful artist-fan relationships.
How to prepare for a job interview at Smiley & Co, Ltd.
✨Show Your Passion for Music
Make sure to express your genuine enthusiasm for the independent and DIY music scene. Share personal experiences or projects that highlight your passion for helping artists grow their fanbases.
✨Demonstrate Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in past roles that successfully engaged fans. Be ready to explain how you measure success and adapt your approach based on data.
✨Familiarise Yourself with Their Artists
Research the artists signed to Smiley & Co, Ltd. and understand their unique styles and fan engagement needs. This will show your commitment and help you suggest tailored strategies during the interview.
✨Highlight Your Experience with Digital Tools
Be prepared to talk about your experience with CRM systems and digital marketing platforms. Discuss how you've used these tools to enhance fan engagement and track metrics effectively.
