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- Tasks: Lead and innovate group fitness programs, ensuring member satisfaction and engagement.
- Company: Join PureGym, a leader in making fitness accessible and enjoyable for everyone.
- Benefits: Enjoy flexible working, gym membership, private healthcare, and enhanced maternity pay.
- Why this job: Be part of a vibrant culture that inspires a healthier nation and drives fitness innovation.
- Qualifications: Extensive leadership experience in fitness, strategic planning, and team management required.
- Other info: Opportunity to shape the future of group fitness at multiple locations.
The predicted salary is between 43200 - 72000 £ per year.
We're looking for a Head of Group Fitness to join our growing Team!
The purpose of the Head of Group Fitness at PureGym is to provide strategic and operational leadership for the group exercise function, ensuring it becomes one of the cornerstones of PureGym’s member experience and business growth. This role is responsible for driving innovation, quality, and engagement in group fitness programs, aligning them with the company’s vision to make fitness accessible and enjoyable for everyone.
The Role:
- Strategic Leadership – Help develop and implement a long-term vision for the group fitness team, aligning with PureGym’s overarching business strategy.
- Innovate and evolve the group fitness portfolio, ensuring cutting-edge and diverse offerings that cater to all fitness levels and demographics.
- Identify and drive new revenue opportunities within group fitness, including digital offerings and partnerships.
- Operational Excellence – Oversee the operational delivery of group fitness programs across all PureGym locations, ensuring consistency, quality, and member satisfaction.
- Monitor and analyse key performance indicators (KPIs) such as attendance, member engagement, and retention rates, using data to refine offerings.
- Team Leadership – Develop and execute instructor recruitment, training, and development strategies to ensure a pipeline of highly skilled talent across the group.
- Member Experience & Engagement – Drive member engagement through the creation of vibrant and inclusive group fitness communities. Integrate digital tools and platforms to enhance the in-club and virtual group exercise experience.
- Stakeholder Collaboration – Work closely with marketing, product development, and technology teams to promote and expand group fitness offerings.
- Partner with industry leaders, suppliers, and certifying bodies to ensure PureGym remains at the forefront of fitness trends.
The Role:
- Proven Leadership: Extensive experience in leading within the fitness, wellness, or related industries.
- Passion for Fitness: Deep understanding of group fitness's role in driving member engagement and retention.
- Strategic Execution: Demonstrated success in strategic planning and operations across multi-site or large-scale environments.
- Commercial Acumen: Identifies and delivers measurable outcomes using evidence-based analysis and data to guide decision making.
- Business Acumen: Proficient in budget management and revenue generation.
- Consumer-Focused: Shapes group exercise offerings based on research and market trends to meet member needs.
- Innovative Creator: Expertise in developing and launching new class concepts.
- Exceptional People Management: Proven ability to build and lead diverse, high-performing teams.
- Collaborative Communicator: Strong relationship-building and influence skills across all business levels.
- Organized & Proactive: Highly detailed, forward-thinking, and solutions-oriented.
- Self-Starter: Takes initiative while working collaboratively with leadership.
- Adaptable & Hands-On: Thrives in fast-paced environments, embraces change, and supports teams where needed
The Benefits:
- Gym membership for you + 1
- A truly flexible working culture
- Personal private healthcare
- Life insurance
- Company pension contribution
- Holiday purchase scheme up to an additional week.
- Enhanced maternity pay
#LI-JJ1 #IndeedHP
Join us on our mission to inspire a healthier nation.
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Applications are no longer accepted for this role
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Head of Group Fitness NEW PureGym Posted today Competitive London (London) employer: PureGym Limited
Contact Detail:
PureGym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Group Fitness NEW PureGym Posted today Competitive London (London)
✨Tip Number 1
Network with professionals in the fitness industry, especially those who have experience in group fitness leadership. Attend fitness events or workshops to meet potential colleagues and mentors who can provide insights into the role and possibly refer you.
✨Tip Number 2
Stay updated on the latest trends in group fitness and wellness. Follow industry leaders on social media and engage with their content to demonstrate your passion and knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven innovation and engagement in previous roles. Think about metrics you've improved and how you can apply that experience to enhance PureGym's offerings.
✨Tip Number 4
Familiarise yourself with PureGym’s current group fitness programmes and identify areas for improvement or new opportunities. This will show your proactive approach and genuine interest in contributing to their success.
We think you need these skills to ace Head of Group Fitness NEW PureGym Posted today Competitive London (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience in the fitness industry. Focus on your achievements in strategic planning, team management, and operational excellence, as these are key aspects of the Head of Group Fitness role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fitness and how it drives member engagement. Discuss your vision for group fitness at PureGym and how you plan to innovate and enhance their offerings.
Highlight Relevant Experience: When detailing your work history, emphasise your experience in leading diverse teams and managing multi-site operations. Use specific examples that demonstrate your ability to drive results and improve member satisfaction.
Showcase Your Strategic Thinking: Include examples of how you've successfully identified new revenue opportunities or developed innovative fitness programmes. This will show PureGym that you have the commercial acumen and strategic execution skills they are looking for.
How to prepare for a job interview at PureGym Limited
✨Show Your Passion for Fitness
Make sure to express your genuine enthusiasm for fitness and group exercise during the interview. Share personal experiences or stories that highlight your commitment to promoting a healthy lifestyle, as this will resonate well with PureGym's mission.
✨Demonstrate Strategic Thinking
Prepare to discuss your vision for the group fitness team and how it aligns with PureGym’s overall strategy. Be ready to provide examples of how you've successfully implemented strategic plans in previous roles, showcasing your ability to drive innovation and engagement.
✨Highlight Leadership Experience
Emphasise your experience in leading diverse teams and developing talent. Discuss specific strategies you've used for instructor recruitment and training, as well as how you've fostered a positive team culture that drives performance.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to group fitness, such as attendance and member retention rates. Be prepared to discuss how you’ve used data analysis to refine fitness offerings and improve member satisfaction in past roles.
