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- Tasks: Lead the SEO strategy and optimise our digital presence for maximum impact.
- Company: Join Dow Jones, a global leader in news and business information with over 130 years of excellence.
- Benefits: Enjoy comprehensive healthcare, paid time off, education benefits, and wellness resources.
- Why this job: Be part of a dynamic team shaping the future of digital content and innovation.
- Qualifications: 7+ years in SEO, with leadership experience and a strong analytical mindset required.
- Other info: Work in a fast-paced environment with opportunities for growth and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Team:
Our Technology team drives the evolution of our Technology, Engineering, Data, Product, and User Experience functions. With a focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. We collaborate closely with our newsrooms and strategic partners to develop groundbreaking products and technologies.
About the Role:
Dow Jones is seeking an experienced and strategic Senior Product Director of SEO to lead the development and execution of our SEO roadmap. In this senior role, you will oversee the optimization and evolution of our SEO strategy, ensuring we continuously grow organic traffic, improve rankings, and expand our acquisition funnel. You will collaborate closely with cross-functional teams including newsrooms, marketing, engineering, and analytics to drive innovative SEO solutions and impact.
As a leader in the engineering team, you will be involved in every aspect of the product development process, from brainstorming and ideation to production launch and ongoing development. You will work closely with an engineering organization to ensure initiatives launch within scope, on time, with measurable impact.
You Will:
- Develop and execute a long-term SEO product strategy aligned with business objectives across multiple properties.
- Stay ahead of industry trends, algorithm changes, and SEO best practices to ensure strategies are future-proof.
- Partner with Engineering, Design, Editorial, and Marketing teams to implement SEO strategies that optimize site architecture, content, and search visibility.
- Act as the product owner for all SEO-related tools and features, managing the product lifecycle from ideation to launch.
- Facilitate open communication and alignment between departments for a cohesive SEO roadmap.
- Leverage analytics, performance metrics, and A/B testing to refine strategies and prioritize initiatives.
- Define and track key SEO metrics (traffic, rankings, conversions) and present performance reports to leadership.
- Use competitive analysis and market research to identify opportunities and gaps in SEO performance.
- Foster a culture of innovation, continuous learning, and proactive problem-solving within the team.
- Own the product vision and roadmap for SEO features, tools, and platforms.
- Work with engineering to ensure SEO considerations are integrated into architecture and systems.
- Prioritize and manage a backlog of SEO enhancements for timely delivery.
You Have:
- 7+ years of SEO experience, including 3+ years in leadership managing teams and strategy.
- Proven experience in product management or ownership within SEO or digital marketing.
- Deep understanding of SEO best practices, search algorithms, and technical SEO elements.
- Strong analytical skills with data-driven decision-making ability.
- Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Excellent communication and collaboration skills for cross-functional work.
- Experience managing large-scale SEO efforts in complex digital ecosystems (e-commerce, SaaS, etc.).
- Familiarity with web development languages (HTML, CSS, JavaScript) is a plus.
- Proven success in driving SEO growth for large websites or platforms.
- Experience with Agile methodologies and fast-paced environments.
- Media industry experience is a plus.
Our Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Insurance Plans
- Wellness Resources
- Education Benefits
- Family Care Benefits & Support
- Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
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Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, or protected veteran status. For assistance with accommodations, email us at talentresourceteam@dowjones.com with Reasonable Accommodation in the subject line.
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Senior Product Director, SEO (London) employer: Dow Jones
Contact Detail:
Dow Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Director, SEO (London)
✨Tip Number 1
Network with professionals in the SEO and product management fields. Attend industry events, webinars, or local meetups to connect with others who work at Dow Jones or similar companies. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest SEO trends and algorithm changes. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific SEO strategies you've implemented in previous roles. Be ready to share case studies or examples of how your efforts led to measurable improvements in organic traffic or search rankings. This will showcase your expertise and problem-solving skills.
✨Tip Number 4
Familiarise yourself with Dow Jones' products and their current SEO performance. Conduct a competitive analysis to identify gaps and opportunities. This will allow you to present tailored ideas during your interview, showing that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Senior Product Director, SEO (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Product Director, SEO position. Understand the key responsibilities and required skills, so you can tailor your application to highlight your relevant experience.
Tailor Your CV: Customise your CV to reflect your SEO experience and leadership roles. Emphasise your achievements in driving SEO growth, managing teams, and any relevant tools you've used. Use metrics to showcase your impact, such as increases in organic traffic or improved search rankings.
Craft a Compelling Cover Letter: Write a cover letter that connects your background with the specific needs of Dow Jones. Highlight your strategic vision for SEO and how it aligns with their goals. Mention your collaborative experience with cross-functional teams, as this is crucial for the role.
Showcase Your Analytical Skills: In your application, demonstrate your analytical mindset by discussing how you've used data to inform SEO strategies. Include examples of A/B testing or performance metrics you've tracked, as this will resonate well with the hiring team.
How to prepare for a job interview at Dow Jones
✨Showcase Your SEO Expertise
Make sure to highlight your extensive experience in SEO, especially your leadership roles. Be prepared to discuss specific strategies you've implemented and the measurable results they've achieved.
✨Understand Dow Jones' Products
Familiarise yourself with Dow Jones' key publications and products. Understanding their content strategy will help you align your SEO vision with their business objectives during the interview.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of SEO best practices, algorithms, and tools like Google Search Console and SEMrush. Be ready to discuss how you've used data to drive SEO success.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, prepare examples of how you've successfully collaborated with engineering, marketing, and editorial teams in the past to implement SEO strategies.
