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- Tasks: Lead sales strategies and manage a high-performing team in the drinks industry.
- Company: Join a dynamic drinks brand making waves in the market with innovative products.
- Benefits: Enjoy a competitive salary, bonuses, and travel opportunities while working in London.
- Why this job: Be part of a growing brand with a strong presence and a chance to advance to director level.
- Qualifications: Experience in senior sales roles within the Drinks FMCG sector is essential.
- Other info: Passion for beer and craft brewing is a plus!
The predicted salary is between 54000 - 126000 £ per year.
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This range is provided by COREcruitment Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
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Direct message the job poster from COREcruitment Ltd
Head of On Trade, Dynamic Drinks Brand, London, Up to £90,000 plus Bonus and Travel
I am very excited to be representing an National Drinks brand with a strong presence across both the On and Off trade. Their dynamic and innovative product range is taking the industry by storm, with an incredible investment achievement and listings across National retailers and pub groups.
This role will head up the On Trade side of the business, working with NATIONAL operators such as Youngs and Fullers. The ideal Head of On Trade will be experienced managing sales teams, driving new business in the National groups and working to grow the brand across a range of venues. The Head of On Trade will sit at a senior level in the business and have a pathway through to a director level role.
The ideal candidate will need to come from a Drinks FMCG background, ideally across Beer or Spirits with a challenger brand mentality. You be required to lead a team, drive growth of the brand and deliver on KPI’s – with 3 days per week in London.
Head of On Trade role include:
- Develop and execute sales strategies to expand our presence with national retail groups, on-trade accounts, and other key partners.
- Foster and grow relationships with major on-trade, customers, including wholesalers, retailers, and hospitality groups. You will be directly responsible for National Pub groups.
- Collaborate with agency partners to ensure consistent growth and alignment with brand objectives across all channels.
- Drive brand visibility and market penetration through innovative sales initiatives and promotional strategies, ensuring our products stand out in a competitive market.
- Manage and mentor a high-performing sales team, providing direction and support to ensure targets are met.
- Monitor industry trends and competitor activities, leveraging insights to shape our sales approach and capitalize on new opportunities.
The Ideal Head of On Trade Role:
- Proven experience in a senior sales role within the Drinks FMCG Sector, covering challenger brands or start ups.
- Exceptional relationship-building skills with a strong network in the on-trade market.
- A strategic thinker with a hands-on approach to execution.
- Outstanding leadership and team management capabilities.
- Strong commercial acumen with a results-driven mindset.
- Passion for beer and the craft brewing industry is a plus!
If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com
COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.
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Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales, Business Development, and Management
-
Industries
Wholesale Alcoholic Beverages, Wholesale Food and Beverage, and Food and Beverage Retail
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Head of On Trade (London) employer: COREcruitment Ltd
Contact Detail:
COREcruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of On Trade (London)
✨Tip Number 1
Network with industry professionals, especially those connected to the on-trade market. Attend relevant events or trade shows in London where you can meet potential colleagues and partners from national pub groups like Youngs and Fullers.
✨Tip Number 2
Research the latest trends in the drinks FMCG sector, particularly focusing on beer and spirits. Being knowledgeable about current market dynamics will help you engage in meaningful conversations during interviews and demonstrate your strategic thinking.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed sales teams in the past. Highlight specific examples of how you've driven growth and met KPIs, as this will resonate well with the expectations for the Head of On Trade role.
✨Tip Number 4
Familiarise yourself with the brand's product range and their unique selling points. This knowledge will not only impress during interviews but also show your genuine interest in the company and its mission to innovate within the drinks industry.
We think you need these skills to ace Head of On Trade (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the Drinks FMCG sector, particularly with challenger brands. Emphasise your leadership skills and any specific achievements in sales growth or team management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your strategic thinking abilities. Mention how your experience aligns with the responsibilities of the Head of On Trade role and how you can contribute to the company's growth.
Highlight Relationship-Building Skills: In your application, provide examples of how you've successfully built relationships within the on-trade market. This could include partnerships with national pub groups or collaborations with wholesalers and retailers.
Showcase Industry Knowledge: Demonstrate your understanding of current industry trends and competitor activities in your application. This will show that you are proactive and knowledgeable about the market, which is crucial for the Head of On Trade position.
How to prepare for a job interview at COREcruitment Ltd
✨Know Your Market
Familiarise yourself with the current trends in the drinks industry, especially within the on-trade sector. Be prepared to discuss how these trends can impact the brand and your strategies for capitalising on them.
✨Showcase Leadership Skills
As a Head of On Trade, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully managed teams, driven growth, and met KPIs in previous roles.
✨Build Relationships
Highlight your relationship-building skills by discussing your network within the on-trade market. Be ready to share specific examples of how you've fostered partnerships with key players like wholesalers and hospitality groups.
✨Prepare Strategic Insights
Think strategically about how you would approach expanding the brand's presence. Prepare insights on potential sales strategies and promotional initiatives that could enhance brand visibility in a competitive market.
