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- Tasks: Lead digital marketing initiatives and optimise communications for ENGIE's B2B supply business.
- Company: ENGIE is a global leader in low-carbon energy, focusing on renewable solutions.
- Benefits: Enjoy hybrid working, a competitive salary, healthcare cash plan, and professional development opportunities.
- Why this job: Make a real impact on the energy transition while working in a collaborative environment.
- Qualifications: Degree in Marketing or related field; experience with digital marketing tools and analytics required.
- Other info: Flexible working options available, including a tailored 4-day week for the right candidate.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Are you a marketing enthusiast with a degree in Marketing or a related discipline? We're looking for a talented individual to join our dynamic team on a 12 month fixed term contract. As a Digital and Marketing Lead, you will bring your expertise and creativity to drive our marketing initiatives forward.
About Us
ENGIE is a global leader in low-carbon energy supply and services. We have been active in the UK energy market for over 20 years, focusing on energy storage and renewable energy (solar, wind, biogas), while supplying energy to organisations of all sizes.
We are reshaping the energy future by reconciling economic performance with a positive impact on people and the planet. We are looking for individuals committed to helping turn our vision into reality.
About the Role
As the Digital & Marketing Lead you will support and optimise marketing communications for ENGIE's B2B supply business across digital channels, engaging existing and prospective customers.
This is a Hybrid role assigned to our Leeds office where the successful candidate would be based two days a week.
On offer is a competitive salary and benefits package and the chance to make a difference in the energy transition.
Key Responsibilities:
- Deploy email marketing communications using Salesforce Marketing Cloud for new business development and existing customer campaigns.
- Update and improve the ENGIE Energy Supply website.
- Advise on best practice digital marketing activities, staying updated with Google and social media guidelines.
- Enhance SEO rankings and organic website traffic.
- Manage digital channels and assets, improving usability, content, data capture, and conversion.
- Plan and execute end-to-end digital marketing campaigns.
- Develop reporting dashboards to measure campaign performance.
- Support outbound sales campaigns with data procurement.
- Monitor and report on competitors' digital marketing strategies.
- Deploy PPC and social media marketing campaigns
Knowledge and Skills:
- Experience with Salesforce Marketing Cloud, SEO reporting tools (Google Search Console, SEMRush), digital ad platforms (Google Ads, LinkedIn Ads), and web content management systems (WordPress preferred).
- Ability to communicate complex analytics and marketing performance metrics.
- Excellent collaboration skills and Microsoft Office proficiency.
- Understanding of Matomo web analytics
Experience/Qualifications:
- Experience in a marketing function, preferably digital and analytics.
- Experience with integrated marketing automation and CRM systems.
- Stakeholder management experience.
- Energy services and market knowledge beneficial but not essential.
- Degree in Marketing or related discipline
Why ENGIE UK?
- Opportunity to make a significant impact on the future of energy supply.
- Collaborative and innovative work environment.
- Hybrid working options.
- Bonus programme.
- Healthcare cash plan.
- Employer pension contribution.
- Commitment to professional development and growth.
How to Apply
At ENGIE UK, we value diversity and are committed to creating an inclusive environment for all employees. In the event you do not meet every requirement, we encourage you to apply. Your unique skills and experiences could be just what we need.
To apply, please submit your CV detailing your experience
This role is available as a full-time position or can be tailored to a 4-day week for the right candidate.
Business Unit: GEMS
Division: GEMS – BP UK SUPPLY
Legal Entity: ENGIE POWER LIMITED
Professional Experience: Skilled ( >3 experience <15 years)
Education Level: Other
FTC Digital Marketing Lead (Energy) employer: Engie
Contact Detail:
Engie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FTC Digital Marketing Lead (Energy)
✨Tip Number 1
Familiarise yourself with ENGIE's mission and values. Understanding their commitment to low-carbon energy will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Brush up on your knowledge of digital marketing tools mentioned in the job description, especially Salesforce Marketing Cloud and SEO reporting tools. Being able to discuss your hands-on experience with these tools can set you apart from other candidates.
✨Tip Number 3
Network with current or former employees of ENGIE, particularly those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 4
Prepare examples of successful digital marketing campaigns you've managed in the past. Be ready to discuss the strategies you used, the results achieved, and how they relate to the responsibilities outlined in the job description.
We think you need these skills to ace FTC Digital Marketing Lead (Energy)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with tools like Salesforce Marketing Cloud and SEO reporting. Emphasise any specific projects or campaigns you've led that align with the responsibilities of the Digital & Marketing Lead role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and the energy sector. Mention how your skills can contribute to ENGIE's mission of reshaping the energy future. Be sure to address why you're interested in this specific role and how you can add value to their team.
Highlight Relevant Skills: In your application, clearly outline your experience with digital marketing tools and platforms mentioned in the job description, such as Google Ads, LinkedIn Ads, and web content management systems. This will demonstrate your capability to fulfil the role effectively.
Showcase Your Analytical Abilities: ENGIE is looking for someone who can communicate complex analytics. Include examples of how you've used data to drive marketing decisions or improve campaign performance in your previous roles. This will help illustrate your analytical mindset and problem-solving skills.
How to prepare for a job interview at Engie
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with digital marketing tools like Salesforce Marketing Cloud and SEO reporting tools. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Understand ENGIE's Mission
Familiarise yourself with ENGIE's commitment to low-carbon energy and their role in the energy transition. This will help you align your answers with their values and demonstrate your enthusiasm for the industry.
✨Prepare for Technical Questions
Expect questions about digital marketing strategies, PPC campaigns, and analytics. Brush up on your knowledge of Google Ads, LinkedIn Ads, and web content management systems to confidently answer any technical queries.
✨Demonstrate Collaboration Skills
Since the role involves working with various stakeholders, be ready to share examples of how you've successfully collaborated in past roles. Highlight your communication skills and ability to work in a team environment.
