Managing Partner (London)

ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

This is a pivotal leadership role for a highly experienced and results-oriented individual to join Croud as a Managing Partner. As the leader of a dedicated Client Team, you will strategically manage your client portfolio, with direct responsibility for its financial outcomes. This role requires a strategic, entrepreneurial, and client-centric approach to drive sustainable growth, maximise profitability, and ensure exceptional client outcomes. You will act as a true business partner to your clients, fostering strong relationships and contribution to their overall business success.

RESPONSIBILITIES

• Client Leadership & Growth:
  • Develop and maintain strong, long-term, and mutually beneficial client relationships at the C-suite level (or equivalent) with your key clients.
  • Proactively identify and address client needs and challenges, anticipating future requirements.
  • Lead and win client pitches, and cross-selling opportunities within your Client Team. Work with other senior leaders in your triumvirate to balance the right approach to ensure successful outcomes.
  • Deliver budget and drive revenue growth, profitability, and client satisfaction across the entire client portfolio as per commercial KPI’s shared.
  • Build and maintain strong client relationships based on trust and credibility.
  • Act as the primary escalation, alongside exec sponsor, for all client issues within your portfolio.
  • Challenge client assumptions and provide strategic guidance on their digital marketing strategies.
  • Drive client-centric solutions that exceed expectations and deliver tangible business value.
• Client Team Leadership & Management:
  • Guide and mentor team members within the Client Team, including Planning Directors, Channel Strategy Directors, Project Managers, and wider teams, remove roadblocks and facilitate internal collaboration.
  • Foster a high-performing, collaborative, and inclusive team culture.
  • Ensure effective communication, coordination, and knowledge sharing across all departments within the Client Team.
  • Influence and shape the composition of agency teams to best serve client needs.
  • Identify and address training needs within the Client Team to enhance team skills and capabilities.
• Strategic Planning & Execution:
  • Develop and execute strategic plans for client growth and business development within the Client Team.
  • Conduct regular reviews of client performance, identifying areas for improvement and opportunities for optimisation.
  • Analyse market trends and competitive landscapes to identify new growth opportunities.
  • Develop and implement strategies to drive revenue growth, profitability, and client satisfaction.
• Financial Performance & Management:
  • Oversee all financial aspects of the Client Team working closely with the finance leads, including budgeting, forecasting, and invoicing.
  • Drive profitability and maximise margins across all client engagements.
  • Ensure the financial health and sustainability of the Client Team.
  • Analyse data to understand the financial implications of decisions and track key performance indicators (KPIs).
• Operational Excellence
  • Ensure efficient and effective delivery of your Client Team in order to hit target KPIs.
  • Implement best practices, streamline processes, and drive operational efficiency.
  • Ensure compliance with all agency policies and procedures.
• Communication & Collaboration:
  • Maintain open and transparent communication with the wider Croud business, including channel heads, the growth team, and the Exec.
  • Actively participate in agency-wide initiatives and contribute to the overall success of Croud.
  • Foster strong relationships and communication across all internal teams..
• Culture & Values:
  • Be a champion of Croud's values and culture, fostering a positive and inclusive work environment.
  • Represent Croud with integrity and professionalism both internally and externally.
  • Drive continuous improvement within the agency based on client feedback.
    Contribute to the overall development of the agency's service offerings.

PERSON SPECIFICATION

• 10+ years of proven success in digital marketing, with a strong emphasis on client management, business development, and leadership.
• Deep understanding of the digital marketing landscape, including paid media, SEO, social, content, and emerging technologies.
• Proven track record of driving revenue growth, profitability, and client satisfaction.
• Strong leadership, communication, and interpersonal skills with the ability to influence and inspire others.
• Excellent client relationship management at the most senior levels, negotiation, and presentation skills.
• Strong analytical and problem-solving skills with the ability to analyse data and make data-driven decisions.
• Experience in managing budgets, P&L statements, and forecasting.
• A passion for digital marketing, a proactive and entrepreneurial spirit, and a desire to stay ahead of industry trends.
• Strong strategic thinking and industry knowledge with the ability to anticipate future trends.
• A mathematical and analytical mind with strong quantitative skills.
• A self-starter with an entrepreneurial spirit able to demonstrate innovation and initiative

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our L ondon office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless! On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive (up to 8% of annual base salary)
• Sales Commission
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Private Medical Insurance
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

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