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- Tasks: Lead a team of publicists to create impactful publicity campaigns for live events.
- Company: Join Live Nation, the world's leading live entertainment company with a passion for music and culture.
- Benefits: Enjoy free tickets, a vibrant office, arcade games, gym access, and subsidised lunches.
- Why this job: Be at the forefront of music culture, driving ticket sales and engaging with top media.
- Qualifications: Experience in music publicity, strong leadership skills, and a deep media network are essential.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Job Summary:
Company: Live Nation
Department: Marketing
Location: Farringdon, London
Reports to: SVP Marketing
Working Hours: Full time
Job Type: Permanent
Role Description
Live Nation UK is seeking a dynamic and culturally fluent Head of Publicity to lead our publicity efforts across touring, festivals, and select corporate communications. This is a high-profile role that requires exceptional media instincts, strong industry relationships, and a deep understanding of music culture. You will manage a team of four publicists, guiding campaign strategy and execution with a sharp focus on driving ticket sales, visibility, and cultural relevance.
What we can offer you
Live Nation offers impressive employee benefits including tickets to shows and festivals. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.
Who you are
Competencies / Skills / Knowledge / Experience
- Substantial experience in music, live events, or entertainment publicity with team leadership experience
- Proven track record of leading successful, high-profile campaigns that drive tangible commercial outcomes
- Deep UK media network across key verticals with proven placement and storytelling success
- Strong people manager with the ability to inspire, coach, and lead a high-performing team
- Excellent writing and communication skills, including messaging, press materials, and executive comms
- Experience collaborating cross-functionally with marketing, ticketing, artist teams, and corporate stakeholders
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
- Deep cultural awareness and sensitivity, with an instinct for public sentiment and media trends
- A natural leader with strategic vision and creative energy
- Commercially minded with an ability to connect media activity directly to sales and audience growth
- Calm under pressure and confident in a fast-paced, high-profile environment
- Culturally connected and passionate about live music and entertainment
What the role includes
- Lead and manage a team of four publicists, setting the overall publicity strategy across Live Nation UK’s touring and festival portfolio
- Ensure all campaigns are aligned with the goal of driving awareness, engagement, and ticket sales
- Develop strategic, creative publicity campaigns for a diverse range of events—from grassroots gigs to major stadium tours and festivals
- Build and maintain strong relationships with UK media across music, entertainment, lifestyle, national, and digital platforms
- Oversee external PR agencies and freelance partners, ensuring campaign cohesion and measurable results
- Collaborate closely with marketing, ticketing, digital, label and artist teams to ensure press activity supports wider sales and campaign milestones
- Provide strategic counsel and media support to artists, festival leads, and senior internal stakeholders
- Monitor campaign performance and coverage, linking PR outcomes to ticketing and commercial metrics
- Create and manage events including launch announcements, media trips, pop ups and other ‘moments’ to achieve campaign objectives
- Lead light-touch corporate and internal communications including exec positioning, internal announcements, and reputation management
- Foster a team culture of creativity, accountability, and cultural fluency
- Develop and manage Live Nation UK’s influencer strategy, building a network of culturally relevant creators to amplify campaigns across tours and festivals
- Identify, engage, and maintain relationships with influencers who align with the brand, ensuring partnerships drive engagement and ticket sales
- Collaborate with internal teams to integrate influencer activity into wider publicity and marketing campaigns, tracking performance and ROI
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit
APPLICATION DEADLINE: Wednesday 2nd July 2025. We reserve the right to close applications at any time so encourage early application where possible.
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Head of Publicity (London) employer: Live Nation
Contact Detail:
Live Nation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Publicity (London)
✨Tip Number 1
Network actively within the music and entertainment industry. Attend events, festivals, and conferences where you can meet key players and build relationships that could be beneficial for your application.
✨Tip Number 2
Stay updated on current trends in music culture and publicity strategies. This knowledge will not only help you in interviews but also demonstrate your passion and understanding of the role.
✨Tip Number 3
Showcase your leadership skills by volunteering to lead projects or initiatives in your current role. Highlighting your ability to inspire and manage a team will be crucial for this position.
✨Tip Number 4
Familiarise yourself with Live Nation's recent campaigns and public relations efforts. Being able to discuss their work and suggest improvements or new ideas during your interview will set you apart from other candidates.
We think you need these skills to ace Head of Publicity (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in music, live events, or entertainment publicity. Emphasise any leadership roles and successful campaigns you've managed, as this is crucial for the Head of Publicity position.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for live music and entertainment. Discuss your media instincts, industry relationships, and how you can drive ticket sales and visibility for Live Nation. Be sure to connect your experiences with the specific requirements mentioned in the job description.
Showcase Your Writing Skills: Since excellent writing and communication skills are essential for this role, consider including samples of press materials or messaging you've created in the past. This will demonstrate your ability to craft compelling narratives that resonate with audiences.
Highlight Cultural Awareness: In your application, make sure to convey your deep cultural awareness and sensitivity. Discuss how your understanding of public sentiment and media trends has influenced your previous work, particularly in high-pressure environments.
How to prepare for a job interview at Live Nation
✨Showcase Your Industry Knowledge
Make sure to demonstrate your deep understanding of music culture and the live events industry. Be prepared to discuss recent trends, successful campaigns, and how they relate to the role at Live Nation.
✨Highlight Leadership Experience
As this role involves managing a team, share specific examples of how you've successfully led teams in the past. Discuss your approach to inspiring and coaching team members to achieve high performance.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving skills. Prepare to discuss how you would handle various publicity challenges or campaign strategies, linking them to tangible outcomes.
✨Build Connections with the Interviewers
Since relationship-building is key in this role, take the opportunity to connect with your interviewers. Show genuine interest in their experiences and insights about the company and its culture.
