Head of Digital (London)

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

Inclusion Statement

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.

Safeguarding Statement

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the Club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the Club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.

Please note that where appropriate for the role, you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years.

Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.

If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview, you will be asked to fill out a Declaration of Offences Form.

The Role of the Head of Digital

Brentford FC has an exciting opportunity for someone with an in-depth knowledge of technology and digital platforms, and a passion for football, to join our marketing team.

In this varied role, you will ensure Brentford FC maintains and grows its digital audience and improves the experience for those fans engaging with the club online.

You’ll think dynamically, and creatively; taking calculated risks to achieve innovative delivery of club strategy and objectives. You’ll lead on Brentford FC’s look, feel and tone across their digital platforms, and deliver impactful, best in class digital experiences.

You’ll support and develop the existing high-performing Digital team; prioritise effort, manage digital partners, identify opportunities for growth and optimise existing ways of working.

The successful candidate will work within the Marketing Team, managing two reports within the Digital team, and report into the Head of Digital & Content.

Main Accountabilities

• Line manage a team of two who have ownership of web and app. Support them with the development and delivery of loyalty and other technology-driven business priorities.
• From a digital marketing perspective, lead on the management of relationships with our digital partners across web, app, streaming, data warehousing and point of sale.
• Support the design, testing and implementation of exclusive content on web and app. Working closely with the Content team you’ll identify what content drives the greatest value as part of a paid or freemium offering.
• Assist the existing streaming output. Identify more opportunities for streaming, what further development could improve the streaming experience and how streaming can provide supplementary value to membership.
• Alongside the Insights and Strategy team, manage how the club gets value from each of its sources of data. Work with existing and new data partners to harness the potential of this data.
• Utilise expertise within the club and externally to support the work being done collaboratively between the Digital, Fan Engagement and EDI teams to maintain and improve digital accessibility.
• Work with the editorial team to ensure best practices on web and app that drive improved dwell time, returning visits and ultimately log-ins.
• Support the existing drive to increase use of gamification across digital channels to improve engagement on those platforms. This should play a key part in loyalty but also aid the user experience and journeys across editorial and commercial.
• Lead the strategy as to how Marketing could derive value from improved connectivity within the Gtech Community Stadium.
• Support on the implementation of digital ticketing. Work with relevant third parties to ensure delivery and then evolution of ticketing solution.
• Work with web and app leads to ensure development is in line with club priorities and strategy to include fan engagement, membership sales, growth of international audiences and data acquisition.
• Identify opportunities for onboarding new technologies that will add value to existing tech-stack. Aid other departments with technologies that support their own objectives.
• Be mindful as to how AI can unlock efficiencies in the way the digital department, and the rest of the business work. Be the department’s lead in this area.
• Support the department’s existing paid media output. Share own experience and views on best practice to optimise delivery and provide maximum results that can benefit the wider business’ campaigns.
• Be responsible for the department’s compliancy with industry regulations including GDPR. Ensure use of cookies is compliant and work with third parties to ensure users have flexibility and choice.

General Club Accountabilities

• To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
• To ensure compliance with the Club’s Code of Conduct
• To ensure compliance with all relevant legal, regulatory, ethical and social requirements
• To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times
• To ensure compliance with all Matchday Safeguarding processes
• To ensure compliance with the Club’s Safeguarding Policy and processes
• To promote and support positive mental health and wellbeing throughout the Club both on and off the field
• To promote equity, diversity and inclusion at the Club, in line with our EDI strategy

Key Internal Relationships

• Marketing

• Technology

• Content

• Fan Engagement

• Parnerships

• Corporate Affairs

Person Specification – Essential Characteristics

• Significant relevant experience & excellent knowledge of digital marketing and digital platforms and the ability to adapt quickly to changes in the evolution of digital technologies.
• Evidence of managing a team and cultivating a dynamic, forward-thinking team culture.
• A proven track record for driving digital transformation; developing new platforms to improve user experience and drive greater acquisition and better conversion.
• A dynamic, creative thinker who is able to take calculated risks, whilst keeping our output on-brand and in line with our values: togetherness, respectful and progressive
• Well organised with a forward-planning attitude.
• A data-driven approach, with the ability to use analytics tools and reports to evaluate performance, inform your approach, ensure best practice, and adjust development and/or strategy accordingly.
• To be successful in this role, you will have a strong passion, knowledge and interest in football
• A team-first collaborator, who’s first interest is the success of the Marketing team and Club.
• Comfortable operating in a highly-pressurised and fast-moving environment

Person Specification – Desirable Characteristics

• Previous experience delivering digital projects for a sporting team/organisation or other fast-moving fan-facing environment
• An understand of key broad technology principles or experience in a technology-led role would be an advantage
• Native user of mobile and loyalty applications
• Agency experience welcomed

Benefits

• Private Medical Insurance
• Competitive Holiday Entitlement
• Pension (5% + 5%)
• Medicash Cover
• Life Assurance
• Club Shop Discount]]>