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For Companies At a Glance
- Tasks: Create and manage multi-channel marketing campaigns to grow the Kukoon brand.
- Company: Join Kukoon Rugs, a leading online Home & Decor company with ambitious growth plans.
- Benefits: Enjoy a 4-day work week, competitive salary, and generous employee discounts.
- Why this job: Be part of a dynamic team that values creativity, innovation, and a fun work culture.
- Qualifications: A degree in marketing or equivalent experience is required; strong communication skills are essential.
- Other info: Work in a fast-paced environment with opportunities for international expansion.
The predicted salary is between 21600 - 36000 £ per year.
Hey! We’re Kukoon Rugs and we’re pleased to meet you! We\’re going to start by talking about our exciting new Marketing Specialist position, but if you\’d like to know more about the company then just reach out and we’ll fill you in!
Let’s get right into it – We are seeking a commercially driven, marketing specialist to assist in creating full funnel campaigns that grow the Kukoon brand. We have big ambitions to become the name you think of when you think of rugs. We want you to make sure that we are reaching every potential rug buyer in the UK & Ireland, reminding them of Kukoon’s offering and guiding them to purchase.
So what will you be doing at Kukoon:
As our marketing specialist, you\’ll work with internal and external teams on creative concepts, overseeing the execution of campaigns from start to finish. You will use our marketing strategy to guide you in leading the creation of multi-channel campaigns. You will also need to be comfortable using analytics tools to measure the impact of your work.
Campaign development
Assist in the creation of the marketing strategy. Lead campaign activity that helps deliver the overall marketing goals.
- Work with the marketing manager to develop, execute, and manage multi-channel marketing campaigns that engage the Kukoon audience and generate revenue.
- Take a strategic approach to analysing the Kukoon target audience and putting forward the best channels for reaching them.
- Develop creative asset briefs for your campaigns in collaboration with internal and external creative teams.
- Collaborate with the graphic designer, content creators and external creatives to deliver campaigns on time and to a high standard.
- Manage media partnerships/buys for both digital and traditional channels, ensuring brand consistency.
- Work closely with the digital marketing specialist and social team to ensure all campaigns go live on time.
Analytical prowess
Your work will range from idea generation to campaign execution and reporting.
- Demonstrable marketing campaign management experience. Ensure efficient spend across channels. Optimise ROI on spend and accurately manage invoicing.
- Proven track record of producing marketing campaigns that achieve results across multiple channels. Knowledge of AB testing and optimising creative assets to increase conversion.
- Knowledge of segmenting audiences, mapping the consumer journey and understanding how different media channels impact consumer psychology differently.
The other stuff
You will be the guardian of our visual brand identity, but we need some analysis too.
- Brand Consistency: Ensure all advertising content aligns with the brand’s style and voice. Maintaining and challenging standards across all channels in keeping with our brand direction.
- Developing a robust reporting process to reflect your performance against KPIs and goals using analytics tools.
What you bring to the table
- A Degree in marketing or equivalent qualification.
- You think big and move fast. Choices need to be made, better to move fast, than hesitate and be stuck in limbo. We value risk taking, as you can’t be a pioneer, without taking a few leaps.
- The ability to communicate at all levels. You are able to relate and get the best out of people, no matter if they work in the warehouse or they are part of the senior team.
- You challenge people with respect – not every idea is going to work. It is your job to ensure people’s voices are heard and valued, but you must guide people down the right path to the best advertising creative.
What do we offer in return?
We have a high-performance culture which is balanced evenly with work and play:
- 4 day working week, 6 months per year! Have every Friday off between April and September without using any Annual Leave!
- Highly competitive salary
- Joining one of the UK’s top online Home & Decor companies, with ambitious growth targets and significant international expansion plans.
- Experience in a fast paced digital-first company that thrives on continually improving
- Electric Car onsite charging
- Enhanced Maternity Pay
- Basically giving rugs away for free with a huge employee discount!
Skills:
- Marketing
- Project Management
Benefits:
- 4 Day Work Week
#J-18808-Ljbffr
Contact Detail:
Kukoon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Familiarise yourself with Kukoon Rugs' brand identity and values. Understanding their unique selling points and target audience will help you tailor your approach during interviews and discussions, showcasing how you can contribute to their marketing goals.
✨Tip Number 2
Prepare examples of successful multi-channel campaigns you've managed in the past. Be ready to discuss the strategies you used, the results achieved, and how you optimised for ROI, as this aligns closely with what Kukoon is looking for.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools that measure campaign performance. Being able to demonstrate your ability to analyse data and make informed decisions will set you apart as a candidate who can drive results.
✨Tip Number 4
Network with professionals in the home and decor industry, especially those involved in digital marketing. Building connections can provide insights into current trends and may even lead to referrals or recommendations for the position at Kukoon.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Kukoon Rugs and their brand identity. Familiarise yourself with their products, values, and marketing strategies. This knowledge will help you tailor your application to align with their goals.
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in campaign management and analytics. Use specific examples of past campaigns you've worked on, focusing on results and how you optimised them for better performance.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills and experiences make you a perfect fit for the Marketing Specialist position. Be sure to mention your understanding of multi-channel campaigns and audience segmentation.
Showcase Analytical Skills: Since the role requires analytical prowess, include any experience you have with analytics tools and how you've used data to inform marketing decisions. Highlight your ability to measure campaign success and optimise ROI.
How to prepare for a job interview at Kukoon
✨Know Your Campaigns
Familiarise yourself with Kukoon Rugs' previous marketing campaigns. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your genuine interest in the brand and your understanding of effective marketing strategies.
✨Showcase Analytical Skills
Prepare examples of how you've used analytics tools in past roles to measure campaign success. Discuss specific metrics you tracked and how you optimised campaigns based on data. This will demonstrate your analytical prowess, which is crucial for the role.
✨Emphasise Collaboration
Highlight your experience working with creative teams and managing multi-channel campaigns. Be ready to share stories that illustrate your ability to collaborate effectively, as this role requires working closely with various internal and external teams.
✨Understand the Brand Voice
Research Kukoon's brand identity and voice. During the interview, articulate how you would maintain brand consistency across different channels. This will show that you are aligned with their vision and can be a guardian of their visual brand identity.
