B2B Paid Media Account Manager
B2B Paid Media Account Manager

B2B Paid Media Account Manager

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Manage B2B paid media campaigns, focusing on LinkedIn and Google Ads.
  • Company: Join a leading over-50s inclusive jobs board with a dynamic Performance Marketing team.
  • Benefits: Enjoy flexible working options and opportunities to work with diverse brands.
  • Why this job: Make a real impact on client success while collaborating in a vibrant team culture.
  • Qualifications: 2-3 years of B2B campaign management experience, especially with LinkedIn and Google Ads.
  • Other info: Ideal for those who thrive in a fast-paced, collaborative environment.

The predicted salary is between 36000 - 60000 £ per year.

This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.

The Opportunity

We\’re on the hunt for an enthusiastic and driven Paid Media B2B Account Manager to join our Performance Marketing team.

This role is ideal for someone who loves getting into the nitty-gritty of campaign setup, optimisation and performance analysis, but who can also see the bigger picture, collaborating closely with a Client Lead to build best-in-class strategy.

Your work will have real impact and will be pivotal to client success, helping shape and activate full-funnel paid media campaigns to raise awareness with key audiences, nurture them into conversion paths and deliver high-quality leads.

This role will primarily support one of our biggest accounts, a global billion-dollar making SaaS company in the Real Estate space for whom we run full-funnel paid media campaigns across North America and European markets, and who are on a high growth trajectory.

But, if variety is your thing, there will also be plenty of opportunities to get involved with other brands we work with across verticals such as travel, loyalty, tech, and more.

What you\’ll be doing

  • Own the day-to-day delivery of cross-channel B2B campaigns, with a focus on LinkedIn Ads and Google Ads – building, optimizing, reporting and scaling to deliver volume and quality MQLs and SQLs.
  • Partner with the account\’s Client Lead and work as a unified front to translate strategy into execution and results into strategy, keeping performance front and centre.
  • Manage the entire campaign lifecycle, from initial build, QA and tracking through to pacing, reporting and post-campaign wrap-up.
  • Brief and manage operational workflows handled by our Centre of Excellence team who support on all things related to campaign builds, optimization and reporting.
  • Dive into performance data using platforms like Excel, Looker Studio, Google Analytics, and/or other tools turning insights into smart optimisations and actionable recommendations.
  • Confidently prioritise, juggle and deliver multiple tasks and deadlines for a portfolio of markets and stakeholders.
  • Feed into creative, content and audience briefs to ensure campaigns hit the mark across every stage of the funnel.
  • Stay plugged into platform updates, tools and trends, and share what you learn with the wider team.

What we\’re looking for

  • 2-3 years\’ experience managing B2B and ABM paid media campaigns, ideally in an agency environment.
  • Hands-on expertise with LinkedIn Ads and Google Ads, with a solid understanding of B2B funnels, lead generation tactics, and performance KPIs (e.g. CPL, ROAS, CAC).
  • Advanced working knowledge of Excel and confident using reporting tools such as Looker Studio.
  • Expert analysing campaign data and shaping recommendations that improve performance.
  • A collaborative, proactive mindset. You\’re a team player who takes ownership and enjoys problem solving.
  • Strong communication skills. You\’re comfortable presenting your ideas, insights and rationale to teammates and internal stakeholders.

Nice to have

  • Familiarity with CRM and marketing automation platforms like HubSpot or Salesforce.
  • Interest or experience in ABM tools (e.g. 6sense, Demandbase).
  • Experience with other platforms such as Meta Ads, YouTube, or programmatic tools.
  • Experience with SaaS brands.
  • Exposure to CRO would be a bonus.

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B2B Paid Media Account Manager employer: Iris Worldwide

Join a dynamic and inclusive team at the forefront of performance marketing, where your contributions as a B2B Paid Media Account Manager will directly influence client success in a thriving global SaaS environment. With a strong emphasis on collaboration, continuous learning, and professional growth, you'll have the opportunity to work on diverse campaigns across various industries while enjoying a supportive work culture that values innovation and creativity. Our commitment to employee development and a flexible work-life balance makes us an exceptional employer for those seeking meaningful and rewarding careers.
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Contact Detail:

Iris Worldwide Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land B2B Paid Media Account Manager

✨Tip Number 1

Familiarise yourself with the latest trends and updates in B2B paid media, especially on platforms like LinkedIn and Google Ads. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.

✨Tip Number 2

Network with professionals in the B2B marketing space, particularly those who have experience with SaaS companies. Engaging in conversations can provide valuable insights and potentially lead to referrals or recommendations for the role.

✨Tip Number 3

Prepare to discuss specific campaigns you've managed in the past, focusing on your role in optimising performance and achieving KPIs. Being able to articulate your successes and learnings will set you apart from other candidates.

✨Tip Number 4

Showcase your analytical skills by being ready to discuss how you've used data to drive decisions in previous roles. Highlighting your ability to turn insights into actionable strategies will resonate well with the hiring team.

We think you need these skills to ace B2B Paid Media Account Manager

B2B Paid Media Campaign Management
LinkedIn Ads Expertise
Google Ads Proficiency
Performance Analysis
Lead Generation Tactics
Funnel Optimisation
Data Analysis
Excel Advanced Skills
Looker Studio Reporting
Collaboration and Teamwork
Strong Communication Skills
Problem-Solving Skills
Time Management
Understanding of Performance KPIs (CPL, ROAS, CAC)
Familiarity with CRM Platforms (e.g. HubSpot, Salesforce)
Interest in ABM Tools (e.g. 6sense, Demandbase)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in managing B2B and ABM paid media campaigns. Emphasise your hands-on expertise with LinkedIn Ads and Google Ads, as well as any specific achievements related to lead generation and performance KPIs.

Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Discuss your understanding of full-funnel paid media campaigns and how your skills align with the job requirements. Mention your collaborative mindset and problem-solving abilities.

Showcase Analytical Skills: In your application, provide examples of how you've used data analysis to improve campaign performance. Highlight your experience with tools like Excel and Looker Studio, and mention any specific metrics you’ve successfully optimised.

Prepare for Potential Questions: Think about potential interview questions related to campaign management and performance analysis. Be ready to discuss your approach to optimising campaigns and how you stay updated on industry trends and platform changes.

How to prepare for a job interview at Iris Worldwide

✨Know Your Campaigns

Make sure you understand the ins and outs of B2B paid media campaigns, especially on platforms like LinkedIn Ads and Google Ads. Be ready to discuss specific campaigns you've managed, including the strategies you used and the results achieved.

✨Showcase Your Analytical Skills

Prepare to dive into performance data during the interview. Be familiar with tools like Excel and Google Analytics, and be ready to explain how you've used data to optimise campaigns and improve performance metrics.

✨Demonstrate Collaboration

This role requires working closely with a Client Lead and other team members. Share examples of how you've successfully collaborated in past roles, highlighting your proactive mindset and ability to communicate effectively with stakeholders.

✨Stay Updated on Trends

The digital marketing landscape is always changing. Show your enthusiasm for the industry by discussing recent trends or updates in paid media that you find interesting, and how you think they could impact future campaigns.

B2B Paid Media Account Manager
Iris Worldwide
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