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For Companies At a Glance
- Tasks: Lead content strategy and manage a creative team to produce engaging multimedia content.
- Company: Join M3, a global leader in innovative healthcare solutions with a strong presence across multiple continents.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and storytelling while making an impact in healthcare.
- Qualifications: Bachelor’s degree and 3+ years in content marketing; strong leadership and SEO skills required.
- Other info: This is a 12-month fixed-term contract with potential for future opportunities.
The predicted salary is between 28800 - 42000 £ per year.
Company Description
About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.
Business Unit Mission:
M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.
Job Description
The Panel Content Strategist is responsible for leading the planning, creation, optimization, and management of written and multimedia content across all centralized panel brands within the M3 Group. This role ensures that all content aligns with the organization\’s brand guidelines and strategic objectives, enhances user experience, and drives business results. The ideal candidate is a strategic thinker with a passion for storytelling, and a strong command of content operations with excellent leadership capabilities.
Essential Job functions:
Team Leadership & Stakeholder Collaboration
- Manage and support the content team, ensuring timely delivery of high-quality content.
- Provide direction, feedback, and oversight on team performance and daily operations.
- Collaborate closely with internal stakeholders and cross-functional teams across all panel functions and brands.
- Partner with the Senior Manager Global Brand & Engagement to execute strategic marketing initiatives both regionally and globally.
- Represent the panel team in external forums such as webinars, interviews, and roundtable discussions, as needed.
Content Strategy & Editorial Execution
- Implement and manage an existing centralized content strategy, ensuring continuity and alignment with brand and business objectives.
- Maintain the editorial calendar across centralized panel brands, ensuring timely, relevant, and engaging content publication.
- Identify content gaps and provide recommendations to improve content relevance and performance.
- Approve and review content assets to ensure quality, consistency, and brand alignment.
Content Quality, SEO & Performance
- Produce SEO-optimised, user-focused content that drives engagement and supports lead generation goals.
- Monitor content performance using key metrics (e.g., web traffic, conversions, bounce rate) in collaboration with the Digital Marketing Manager.
- Conduct keyword research and stay up to date with content trends, SEO best practices, and evolving consumer behaviour.
- Ensure consistent tone, messaging, and visual branding across all channels (websites, email, social media, and video).
Content Operations & Governance
- Uphold and enforce content guidelines, editorial standards, and branding requirements.
- Liaise with freelances and manage monthly reporting and invoicing related to external vendors.
- Support the ongoing development of content tools and platforms.
- Maintain a high level of organization, ensuring content workflows and project deadlines are consistently met.
Qualifications
Competencies & Skills
- Passion for content creation.
- Strong creative thinking, with the ability to generate fresh ideas and content concepts.
- Proficiency in SEO best practices and content optimization strategies.
- Skilled in managing content across multiple platforms and adapting content for different audiences.
- Exceptional attention to detail, organization, and project/time management skills.
- Comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams.
- Analytical mindset with the ability to measure performance and make data-driven decisions.
- Working knowledge of content management systems (e.g., WordPress), Google Analytics, and social media tools.
- Familiarity with Adobe Creative Suite and basic HTML/web publishing is a plus.
Qualifications & Experience:
Required:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in content marketing, content strategy, or a related role.
- Proven experience managing content teams and editorial calendars.
- Excellent written and verbal communication skills.
- Strong organizational and time-management skills, with attention to detail.
Preferred:
- Experience in healthcare, B2C marketing, or global/multi-brand environments.
- Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite.
- Basic knowledge of HTML and web publishing.
Additional Information
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Content Strategist (12 months FTC) employer: M3 Global Research
Contact Detail:
M3 Global Research Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist (12 months FTC)
✨Tip Number 1
Familiarise yourself with M3's brand and its various platforms. Understanding their unique voice and content style will help you tailor your approach when discussing your ideas during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed content teams in the past. Be ready to discuss specific challenges you faced and how you overcame them.
✨Tip Number 3
Stay updated on the latest trends in SEO and content marketing, especially within the healthcare sector. Being able to speak knowledgeably about current best practices will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your analytical skills by bringing examples of how you've used data to drive content decisions. Highlighting your ability to measure performance and adapt strategies will demonstrate your value to the team.
We think you need these skills to ace Content Strategist (12 months FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy and management. Emphasise your skills in SEO, content creation, and team leadership, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for storytelling and content creation. Mention specific examples of how you've successfully managed content teams or projects in the past, and align your experiences with M3's mission.
Showcase Your Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to drive content decisions. Discuss any tools you've used, like Google Analytics, to measure content performance.
Highlight Relevant Qualifications: Ensure you mention your degree and any relevant certifications. If you have experience in healthcare or B2C marketing, make that clear, as it will strengthen your application for this specific role.
How to prepare for a job interview at M3 Global Research
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in content strategy. Highlight specific projects where you successfully implemented a content plan, optimised content for SEO, or improved engagement metrics. This will demonstrate your ability to align with M3's objectives.
✨Demonstrate Leadership Experience
Since the role involves managing a content team, share examples of how you've led teams in the past. Discuss your approach to providing feedback, supporting team members, and ensuring timely delivery of high-quality content.
✨Familiarise Yourself with M3's Brand
Research M3 Group and its various brands. Understand their mission, values, and target audience. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Prepare for SEO and Analytics Questions
Given the emphasis on SEO and performance metrics in the job description, be ready to discuss your experience with keyword research, content optimisation, and using analytics tools like Google Analytics. Provide examples of how you've used data to inform your content decisions.
