Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative marketing campaigns to boost legacy giving and engage supporters.
- Company: Join a leading organisation dedicated to cancer research and impactful fundraising.
- Benefits: Enjoy a supportive environment, career growth opportunities, and a competitive salary.
- Why this job: Make a real difference in cancer patients' lives through creative marketing strategies.
- Qualifications: Experience in multi-channel marketing and legacy fundraising is essential.
- Other info: Collaborate with passionate teams and develop meaningful supporter journeys.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
About the Role
We are seeking an experienced Legacy Marketing Manager to play a key role in shaping the future of our legacy marketing programme.
Legacy gifts are our single largest source of voluntary income, with significant potential for growth. To recognise this, we have secured additional investment to help us engage, inspire and acquire new legacy supporters through multi-channel marketing activities.
Working closely with the Heads of Fundraising Campaigns and Individual Giving, you will develop strategies to raise awareness of gifts in Wills, reach new audiences and develop new supporter journeys to engage new and existing legacy pledgers and prospects with our research.
As a creative, innovative and data-led marketeer, you will develop and deliver our legacy fundraising programme with the support of your direct reports – the Legacy Marketing and Legacy Stewardship Officers – and the Digital Marketing and Fundraising Communications teams.
You will also build important relationships with colleagues across the Development Office, including working with Philanthropy to promote legacy giving to their audiences.
Key Responsibilities
In this role, you will plan, manage and execute multi-channel campaigns across the marketing mix and work with your team to deliver exceptional campaigns and stewardship, to recruit, retain and engage our committed supporters.
You will:
- Work with your Manager to devise and implement marketing and stewardship strategies to maximise legacy giving and engage with existing legacy pledgers.
- Be responsible for using data and insights to innovate and maximise our legacy marketing campaigns to targeted audiences, and to develop, test and analyse new activities.
- Deliver legacy marketing campaigns that are fully integrated and cover the full marketing media mix (potentially including TV, email, direct mail / door drop, paid digital, events).
- Create inspiring copy and ensure that all campaigns, publications and materials fall within our tone of voice and brand guidelines.
- Undertake project management responsibilities required for the successful and timely delivery of multiple channel campaigns, in line with agreed strategies and annual plans.
- Be responsible for managing and the personal development of your team, to deliver their campaigns and activities, to agreed objectives and KPIs.
- Manage relationships with external agencies and suppliers to ensure the effective and timely delivery of campaigns and stewardship
- Develop new supporter journeys, tailored communications and events – to ensure legacy pledgers feel valued and stay engaged with our research.
About You
You’ll be passionate about using your experience in fundraising and marketing to make a difference to the lives of people with cancer, by creating inspiring multi-channel marketing campaigns that effectively raise consideration for legacy giving and uncover new legacy prospects and legacy pledgers.
To be successful, you’ll need:
- Proven experience of managing multi-channel marketing campaigns and legacy fundraising
- Proven experience of delivering offline and online marketing campaigns
- Experience of leading and motivating internal and external stakeholders
- Experience in monitoring, evaluating and analysing complex campaigns to improve performance and manage expenditure budgets
- Experience of developing and implementing supporter journeys across multiple channels
- Experience of writing inspiring copy and commissioning offline and online creative work
- Knowledge of fundraising laws, regulations, and best practices in the UK
What We Offer
- A supportive and collaborative working environment.
- Opportunities for professional development and career progression.
- Competitive salary and pension
Directorate Information
The Development Office Directorate is responsible for fundraising and philanthropic income across the ICR, maximising support from major donors, individuals, trusts, corporates, charity partners and events. We have a proud track record of performing at a consistently high-level, raising millions every year.
This role is part of the Fundraising Campaigns and Individual Giving team, who are focused on raising funds through individual giving, gifts in Wills and sports and challenge events. Join our team in this exciting new role to help make the discoveries that are so urgently needed to improve cancer patients’ lives.
Legacy Marketing Manager employer: The Institute Of Cancer Research
Contact Detail:
The Institute Of Cancer Research Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Legacy Marketing Manager
✨Tip Number 1
Network with professionals in the fundraising and marketing sectors. Attend industry events or webinars where you can meet people who work in legacy marketing. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in legacy marketing and fundraising. Follow relevant blogs, podcasts, and social media accounts to stay updated. This knowledge will help you demonstrate your passion and expertise during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed in the past. Be ready to explain your role, the strategies you implemented, and the outcomes achieved. This will showcase your experience and ability to drive results.
✨Tip Number 4
Research StudySmarter's current legacy marketing initiatives and think about how you could contribute. Bring fresh ideas to the table during your interview to show that you're proactive and genuinely interested in the role.
We think you need these skills to ace Legacy Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing multi-channel marketing campaigns and legacy fundraising. Use specific examples that demonstrate your ability to engage and inspire supporters.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fundraising and how your skills align with the role. Mention your experience in developing supporter journeys and creating inspiring copy, as these are key aspects of the job.
Showcase Data-Driven Success: Include examples of how you've used data and insights to innovate marketing campaigns. Highlight any measurable outcomes from previous campaigns to demonstrate your effectiveness in maximising legacy giving.
Research the Organisation: Familiarise yourself with the organisation's mission and values. Understanding their approach to legacy giving will help you tailor your application and show how you can contribute to their goals.
How to prepare for a job interview at The Institute Of Cancer Research
✨Know Your Legacy Marketing
Familiarise yourself with the principles of legacy marketing and fundraising. Be prepared to discuss successful campaigns you've managed in the past, focusing on how you engaged supporters and maximised donations.
✨Showcase Your Data Skills
Since this role requires a data-led approach, be ready to talk about how you've used data and insights to innovate marketing strategies. Bring examples of how you've analysed campaign performance and adjusted tactics accordingly.
✨Demonstrate Team Leadership
Highlight your experience in leading and motivating teams. Discuss specific instances where you've developed your team members and how you ensured that everyone was aligned with campaign objectives.
✨Prepare for Multi-Channel Campaigns
Be ready to discuss your experience with various marketing channels. Prepare examples of integrated campaigns you've executed, detailing how you coordinated efforts across different media to achieve your goals.
