Commercial Content Lead

Commercial Content Lead

London Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the creation of engaging commercial content across various platforms.
  • Company: Join Dentsu Creative, a global agency driving innovation and growth for brands.
  • Benefits: Enjoy a flexible work culture with opportunities for personal growth and development.
  • Why this job: Be part of a creative network that values inclusivity and transformative ideas.
  • Qualifications: 10+ years in commercial content roles, strong writing skills, and a knack for creativity.
  • Other info: We encourage diverse applicants and offer discussions on flexible working arrangements.

The predicted salary is between 43200 - 72000 ÂŁ per year.

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Role Purpose

A creative Commercial Content Lead to oversee the production, management and delivery of supplier-funded and integrated commercial partnership content across multiple platforms. Reporting to the Content Director, this role will drive the development of high-quality advertorials, sponsored content, recipe cards and other cross-channel content solutions that help drive product sales and brand engagement for our partners.

Key Responsibilities

Work closely with media sales and the Food Lead to create compelling responses to briefs, conceptualising ideas that drives sales and uplift.

Identify and explore new commercial partnership opportunities, ensuring that content is on-brand.

Lead the creation and delivery of supplier-funded content such as recipe cards and sponsored content across digital and print.

Manage all aspects of content delivery, from ideation to execution, ensuring projects are completed on time, within budget, and to the highest creative standards.

Oversee the development of high-quality content that supports key seasonal initiatives, including the Christmas brochure and Channel Island leaflets.

Track and analyse content performance across campaigns, providing detailed insights and recommendations for future content strategies.

Collaborate with the creative, editorial, and production teams to ensure commercial content aligns with editorial and business goals.

Stay up-to-date with industry trends and competitor activity, bringing fresh ideas and innovative approaches to commercial content development.

Qualifications & Skills

Proven experience (10+ years) in commercial content or editorial roles, with a focus on supplier-funded content and commercial partnerships

Deep understanding of the commercial content landscape, including sponsored content, advertorials, and native advertising

Strong experience with food and drink output, creating and managing content that drives sales and brand engagement

Ability to manage and deliver multiple commercial content projects at once, ensuring high-quality execution within deadlines and budget

Excellent writing and editing skills, with the ability to adapt content for different formats and platforms while maintaining high editorial standards

Creative problem-solver, with the ability to bring innovative ideas to the table and execute them with precision.

Strong communication and collaboration skills, with experience working seamlessly across multiple teams to achieve common goals

Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion & Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-DC

Location:

London

Job Description:

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Role Purpose

A creative Commercial Content Lead to oversee the production, management and delivery of supplier-funded and integrated commercial partnership content across multiple platforms. Reporting to the Content Director, this role will drive the development of high-quality advertorials, sponsored content, recipe cards and other cross-channel content solutions that help drive product sales and brand engagement for our partners.

Key Responsibilities

  • Work closely with media sales and the Food Lead to create compelling responses to briefs, conceptualising ideas that drives sales and uplift.

  • Identify and explore new commercial partnership opportunities, ensuring that content is on-brand.

  • Lead the creation and delivery of supplier-funded content such as recipe cards and sponsored content across digital and print.

  • Manage all aspects of content delivery, from ideation to execution, ensuring projects are completed on time, within budget, and to the highest creative standards.

  • Oversee the development of high-quality content that supports key seasonal initiatives, including the Christmas brochure and Channel Island leaflets.

  • Track and analyse content performance across campaigns, providing detailed insights and recommendations for future content strategies.

  • Collaborate with the creative, editorial, and production teams to ensure commercial content aligns with editorial and business goals.

  • Stay up-to-date with industry trends and competitor activity, bringing fresh ideas and innovative approaches to commercial content development.

Qualifications & Skills

  • Proven experience (10+ years) in commercial content or editorial roles, with a focus on supplier-funded content and commercial partnerships

  • Deep understanding of the commercial content landscape, including sponsored content, advertorials, and native advertising

  • Strong experience with food and drink output, creating and managing content that drives sales and brand engagement

  • Ability to manage and deliver multiple commercial content projects at once, ensuring high-quality execution within deadlines and budget

  • Excellent writing and editing skills, with the ability to adapt content for different formats and platforms while maintaining high editorial standards

  • Creative problem-solver, with the ability to bring innovative ideas to the table and execute them with precision.

  • Strong communication and collaboration skills, with experience working seamlessly across multiple teams to achieve common goals

  • Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion & Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-DC

Location:

London

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

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For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good . Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud . In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits . We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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Commercial Content Lead employer: Dentsu Aegis Network Ltd.

Dentsu Creative is an exceptional employer that fosters a vibrant and inclusive work culture, empowering employees to thrive in their creative pursuits. With a commitment to personal growth and development, team members are encouraged to collaborate across diverse teams and explore innovative ideas, all while contributing to meaningful projects that drive brand engagement. Located in London, the agency offers unique opportunities to work at the intersection of brand, culture, and commerce, making it an ideal place for those seeking a rewarding career in a dynamic environment.
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Contact Detail:

Dentsu Aegis Network Ltd. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Commercial Content Lead

✨Tip Number 1

Network with professionals in the commercial content and advertising industry. Attend relevant events, webinars, or workshops where you can meet people from Dentsu Creative or similar companies. Building relationships can often lead to job opportunities that aren't publicly advertised.

✨Tip Number 2

Stay updated on the latest trends in commercial content, especially in the food and drink sector. Follow industry leaders on social media and subscribe to relevant publications. This knowledge will not only help you in interviews but also demonstrate your passion for the role.

✨Tip Number 3

Prepare to discuss specific examples of your past work that align with the responsibilities of the Commercial Content Lead role. Think about how you've successfully managed projects, collaborated with teams, and driven sales through creative content solutions.

✨Tip Number 4

Familiarise yourself with Dentsu Creative's recent campaigns and partnerships. Understanding their approach and values will allow you to tailor your discussions and show how your experience aligns with their goals, making you a more attractive candidate.

We think you need these skills to ace Commercial Content Lead

Commercial Content Development
Editorial Skills
Project Management
Creative Conceptualisation
Content Strategy
Performance Analysis
Collaboration and Teamwork
Writing and Editing
Budget Management
Food and Drink Industry Knowledge
Adaptability to Different Formats
Understanding of Sponsored Content
Native Advertising Expertise
AI Tools Utilisation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in commercial content and editorial roles. Focus on your achievements in managing supplier-funded content and partnerships, as well as any specific projects that align with the job description.

Craft a Compelling Cover Letter: In your cover letter, express your passion for creative content and how your background aligns with Dentsu Creative's mission. Mention specific examples of successful projects you've led and how they relate to the responsibilities outlined in the job description.

Showcase Your Writing Skills: Since excellent writing and editing skills are crucial for this role, consider including samples of your work or links to published content. This will demonstrate your ability to adapt content for different formats while maintaining high editorial standards.

Highlight Collaboration Experience: Dentsu Creative values strong communication and collaboration skills. In your application, provide examples of how you've successfully worked with cross-functional teams to achieve common goals, particularly in the context of commercial content development.

How to prepare for a job interview at Dentsu Aegis Network Ltd.

✨Showcase Your Creative Portfolio

As a Commercial Content Lead, your creativity is key. Bring along a portfolio that highlights your best work, especially projects related to supplier-funded content and commercial partnerships. Be ready to discuss the thought process behind each piece and how it drove engagement.

✨Understand Dentsu's Philosophy

Familiarise yourself with Dentsu Creative's philosophy of 'Building Brands for What’s Next'. During the interview, demonstrate how your vision aligns with this approach and how you can contribute to crafting resilient strategies for brands in an ever-evolving landscape.

✨Prepare for Collaboration Questions

Given the collaborative nature of the role, be prepared to discuss your experience working with cross-functional teams. Share specific examples of how you've successfully collaborated with media sales, creative, and editorial teams to deliver high-quality content on time and within budget.

✨Stay Updated on Industry Trends

Dentsu Creative values innovation and fresh ideas. Research current trends in commercial content, especially in the food and drink sector. Be ready to share insights on how these trends can influence future content strategies and enhance brand engagement.

Commercial Content Lead
Dentsu Aegis Network Ltd.
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