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- Tasks: Lead B2B marketing strategies to drive revenue growth in the UKI and Nordics.
- Company: Join Bazaarvoice, a fast-growing SaaS company focused on innovative marketing solutions.
- Benefits: Enjoy hybrid work options, collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team making a real impact in the marketing landscape.
- Qualifications: 5+ years in demand generation with a strong grasp of B2B marketing.
- Other info: Fluency in English is required; experience in consumer-focused industries is a plus.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a marketing professional with a proven background in B2B marketing who gets excited by the opportunity to define and orchestrate the marketing mix to effectively contribute in exceeding Bazaarvoice regional business goals.
Highly geared to realising the potential in collaborating with sales teams at all levels and drive growth in revenue in the field, this position will be the subject matter expert for the regional teams marketing effectiveness and delivering marketing-sourced demand and ultimately, revenue for the UK/I and Nordics region.
The Field marketing manager is focused on providing input to the global team, localizing global campaigns and supplementing with local-specific campaigns aligned to the UK/I/Nordics regional business needs.
Reporting to the Head of EMEA Marketing, you will work closely with the global marketing organization, and the regional VP of sales and their teams. You will also collaborate with other teams in the EMEA Revenue organization (incorporating all business functions aligning to growth BV’s business in EMEA) and contribute daily to the continued long-term success of what is a strategic growth area for Bazaarvoice as we invest across the board to continually exceed our short, medium, and longer-term growth goals.
Key to this role is having a high degree of understanding the modern B2B marketing mix and its ability to impact at a local country (geography and market segment) level as part of a fast-paced global SaaS business.
You’ll take that knowledge and collaborate with the global marketing function to tailor global programs to fulfil local business needs, as well as create locally-defined programs and campaigns to drive revenue.
You’ll demonstrate a proven track record of strategy, leverage, origination of marketing programs and campaigns to deliver pipeline growth through a wide variety of performance channels.
Responsibilities:
- Serve as the in-region marketing-based demand generation expert as it relates to acquisition strategies, platforms and partners in key EMEA markets, including any overall or market-specific trends
- Own the marketing number (MQLs, pipeline and closed won business) as a key part of overall pipeline generation for the business
- Fully integrate with the regional business VP and their teams to understand where marketing can drive their business goals.
- Understand the market and sales challenges faced within your specific geography, and identify marketing opportunities enabling Bazaarvoice continued progress in the region.
- Contribute as a key regional field marketing expert to drive ROI for local business needs, primarily through targeting growth in our current customer base as well as acquisition of net new logos.
- Provide culturally-informed and target-relevant guidance and recommendations for global teams to design campaigns for you to deliver directly or support into region.
- Work cross-functionally on new market or product launches, including translation/localization, content development, and acquisition, ensuring our online presence outside of English language is fully optimized.
- Knowledge of / experience in consumer-focused business and industries would be an added advantage, including Retail, Health & Beauty, Consumer packaged goods, Food & Beverage, Fashion and apparel.
Experience:
- 5+ years of proven success in building and scaling new logo demand generation, customer acquisition and engagement programs, ideally within fast growing SaaS based technology companies.
- Deep familiarity within the UKI as it relates to B2B demand generation, customer acquisition and retention strategies and tactics.
- High degree of empathy to engage across various teams and individuals at local, regional and global level to enable and catalyse skills to bring to bear on marketing actions driving brand awareness, demand generation and advocacy on behalf of Bazaarvoice.
- Adept at utilising marketing technology to drive effective demand based campaigns and events (tools such as Marketo, 6sense, Sendoso, PathFactory, etc).
- Comfortable diving into data to produce informed strategic recommendations and insights to inform investment decisions and reporting back on subsequent ROI (high degree of familiarity with tools like Google Analytics, Domo, Salesforce).
- Working knowledge of paid customer/user acquisition platforms and processes, including ad technology, social media, content syndication, etc across EMEA
- Enthusiasm and a can-do attitude; willing and able to get in the weeds
- Fluency in English required
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Field Marketing Manager, UKI & Nordics employer: Bazaarvoice
Contact Detail:
Bazaarvoice Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager, UKI & Nordics
✨Tip Number 1
Familiarise yourself with the specific B2B marketing strategies that are effective in the UKI and Nordics regions. Understanding local market trends and customer behaviours will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the SaaS industry, particularly those who have experience in field marketing. Engaging with these individuals can provide valuable insights and potentially lead to referrals or recommendations for the position.
✨Tip Number 3
Showcase your ability to collaborate effectively with sales teams by preparing examples of past experiences where your marketing efforts directly contributed to sales growth. This will highlight your understanding of the importance of alignment between marketing and sales.
✨Tip Number 4
Stay updated on the latest marketing technologies and tools relevant to demand generation. Being knowledgeable about platforms like Marketo and Salesforce will not only enhance your skill set but also demonstrate your commitment to leveraging technology for marketing success.
We think you need these skills to ace Field Marketing Manager, UKI & Nordics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in demand generation and customer acquisition. Use specific metrics to demonstrate your success in previous roles, as this will resonate with Bazaarvoice's focus on driving revenue.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with the responsibilities outlined in the job description. Mention your familiarity with the UKI market and your ability to collaborate with sales teams to achieve business goals.
Showcase Relevant Skills: Highlight your proficiency with marketing technologies and tools mentioned in the job description, such as Marketo and Google Analytics. Provide examples of how you've used these tools to drive successful marketing campaigns.
Demonstrate Cultural Awareness: Since the role requires culturally-informed guidance, include examples of how you've tailored marketing strategies to fit local markets. This could involve discussing specific campaigns you've developed for different regions or demographics.
How to prepare for a job interview at Bazaarvoice
✨Understand the B2B Marketing Landscape
Make sure you have a solid grasp of B2B marketing strategies, especially in the context of SaaS. Be prepared to discuss how you've successfully implemented demand generation and customer acquisition programmes in your previous roles.
✨Showcase Your Collaboration Skills
This role requires working closely with sales teams and other departments. Highlight examples from your past where you've effectively collaborated across teams to achieve business goals, particularly in a regional context.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used data analytics tools like Google Analytics or Salesforce to inform your marketing strategies. Share specific instances where your insights led to improved ROI or successful campaigns.
✨Cultural Awareness is Key
Since this position involves working across the UKI and Nordics, show that you understand the cultural nuances of these markets. Prepare to discuss how you've tailored marketing campaigns to resonate with local audiences.
