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- Tasks: Lead B2B marketing strategies to drive revenue growth in the UKI and Nordics.
- Company: Join Bazaarvoice, a fast-growing SaaS company focused on innovative marketing solutions.
- Benefits: Enjoy hybrid work options, collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team making a real impact in the marketing landscape.
- Qualifications: 5+ years in demand generation with a strong grasp of B2B marketing.
- Other info: Fluency in English is required; experience in consumer-focused industries is a plus.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Senior Talent Acquisition Partner at BazaarvoiceWe\âre looking for a marketing professional with a proven background in B2B marketing who gets excited by the opportunity to define and orchestrate the marketing mix to effectively contribute in exceeding Bazaarvoice regional business goals.
Highly geared to realising the potential in collaborating with sales teams at all levels and drive growth in revenue in the field, this position will be the subject matter expert for the regional teams marketing effectiveness and delivering marketingâsourced demand and ultimately, revenue for the UK/I and Nordics region.
Reporting to the Head of EMEA Marketing, you will work closely with the global marketing organization, and the regional VP of sales and their teams. You will also collaborate with other teams in the EMEA Revenue organization and contribute daily to the continued longâterm success of what is a strategic growth area for Bazaarvoice.
Responsibilities
Serve as the inâregion marketingâbased demand generation expert as it relates to acquisition strategies, platforms and partners in key EMEA markets.
Own the marketing number (MQLs, pipeline and closed won business) as a key part of overall pipeline generation for the business.
Fully integrate with the regional business VP and their teams to understand where marketing can drive their business goals.
Understand the market and sales challenges faced within your specific geography, and identify marketing opportunities enabling Bazaarvoice continued progress in the region.
Contribute as a key regional field marketing expert to drive ROI for local business needs, primarily through targeting growth in our current customer base as well as acquisition of net new logos.
Provide culturallyâinformed and targetârelevant guidance and recommendations for global teams to design campaigns for you to deliver directly or support into region.
Work crossâfunctionally on new market or product launches, including translation/localization, content development, and acquisition, ensuring our online presence outside of English language is fully optimized.
Experience
5+ years of proven success in building and scaling new logo demand generation, customer acquisition and engagement programs, ideally within fastâgrowing SaaS based technology companies.
Deep familiarity within the UK/I as it relates to B2B demand generation, customer acquisition and retention strategies and tactics.
High degree of empathy to engage across various teams and individuals at local, regional and global level to enable and catalyse marketing actions driving brand awareness, demand generation and advocacy on behalf of Bazaarvoice.
Adept at utilising marketing technology to drive effective demandâbased campaigns and events (tools such as Marketo, 6sense, Sendoso, PathFactory, etc).
Comfortable diving into data to produce informed strategic recommendations and insights to inform investment decisions and reporting back on subsequent ROI (high degree of familiarity with tools like Google Analytics, Domo, Salesforce).
Working knowledge of paid customer/user acquisition platforms and processes, including ad technology, social media, content syndication, etc across EMEA.
Enthusiasm and a canâdo attitude; willing and able to get in the weeds.
Fluency in English.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Field Marketing Manager, UKI & Nordics employer: Bazaarvoice
Contact Detail:
Bazaarvoice Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Field Marketing Manager, UKI & Nordics
â¨Tip Number 1
Familiarise yourself with the specific B2B marketing strategies that are effective in the UKI and Nordics regions. Understanding local market trends and customer behaviours will help you tailor your approach and demonstrate your expertise during interviews.
â¨Tip Number 2
Network with professionals in the SaaS industry, particularly those who have experience in field marketing. Engaging with these individuals can provide valuable insights and potentially lead to referrals or recommendations for the position.
â¨Tip Number 3
Showcase your ability to collaborate effectively with sales teams by preparing examples of past experiences where your marketing efforts directly contributed to sales growth. This will highlight your understanding of the importance of alignment between marketing and sales.
â¨Tip Number 4
Stay updated on the latest marketing technologies and tools relevant to demand generation. Being knowledgeable about platforms like Marketo and Salesforce will not only enhance your skill set but also demonstrate your commitment to leveraging technology for marketing success.
We think you need these skills to ace Field Marketing Manager, UKI & Nordics
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in demand generation and customer acquisition. Use specific metrics to demonstrate your success in previous roles, as this will resonate with Bazaarvoice's focus on driving revenue.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with the responsibilities outlined in the job description. Mention your familiarity with the UKI market and your ability to collaborate with sales teams to achieve business goals.
Showcase Relevant Skills: Highlight your proficiency with marketing technologies and tools mentioned in the job description, such as Marketo and Google Analytics. Provide examples of how you've used these tools to drive successful marketing campaigns.
Demonstrate Cultural Awareness: Since the role requires culturally-informed guidance, include examples of how you've tailored marketing strategies to fit local markets. This could involve discussing specific campaigns you've developed for different regions or demographics.
How to prepare for a job interview at Bazaarvoice
â¨Understand the B2B Marketing Landscape
Make sure you have a solid grasp of B2B marketing strategies, especially in the context of SaaS. Be prepared to discuss how you've successfully implemented demand generation and customer acquisition programmes in your previous roles.
â¨Showcase Your Collaboration Skills
This role requires working closely with sales teams and other departments. Highlight examples from your past where you've effectively collaborated across teams to achieve business goals, particularly in a regional context.
â¨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used data analytics tools like Google Analytics or Salesforce to inform your marketing strategies. Share specific instances where your insights led to improved ROI or successful campaigns.
â¨Cultural Awareness is Key
Since this position involves working across the UKI and Nordics, show that you understand the cultural nuances of these markets. Prepare to discuss how you've tailored marketing campaigns to resonate with local audiences.
