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- Tasks: Lead Digital PR strategy for exciting eCommerce brands and manage a high-performing team.
- Company: Join NOVOS, the award-winning eCommerce agency known for its innovative approach and employee ownership.
- Benefits: Enjoy unlimited holiday, profit sharing, hybrid work, mental health support, and monthly cultural activities.
- Why this job: Shape impactful strategies while working with top brands in a supportive and thriving culture.
- Qualifications: 3-5 years in Digital PR, strong link-building skills, and experience mentoring others.
- Other info: This is a full-time, mid-senior level role with opportunities for growth and development.
The predicted salary is between 32000 - 48000 £ per year.
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Location: Hybrid
Salary: £40,000+ DOE + Benefits
Are you looking for the opportunity to take the lead on delivering industry leading Digital PR for ambitious eCommerce brands?
NOVOS is looking for a Digital PR Manager to join our award winning, employee owned agency. You will shape strategy, drive client performance and lead a high performing team, all whilst working with some of the world\’s most exciting brands in eCommerce.
What You’ll Be Doing
Strategy & Delivery
- Lead the Digital PR strategy across key accounts, aligning activity with broader SEO goals.
- Own campaign direction, overseeing ideation, delivery and performance.
- Use data to guide and adapt PR tactics, translating performance metrics into actionable insights.
- Identify and explain how link building performance, with a particular focus on links built to PDPs and PLPs, impacts overall organic performance.
- You will play a major role in leading the service, team and our clients through a new age of search
Performance Analysis
- Confidently analyse and understand backlink profiles, with a particular focus on what a brand may be missing in terms of quality and relevancy of links, as well as the number of deeper links.
- Uncover performance gaps, issues and opportunities using tools like Ahrefs, SEO Monitor and Profound.
- Tell clear performance stories that helps clients understand the “why” behind the work we are delivering.
People & Process
- Line manage, mentor and develop junior team members, supporting their growth with regular feedback and coaching –
- Document and evolve delivery processes to improve quality, efficiency and consistency across the team.
- Lead client calls and internal discussions with confidence, backed by your confident grasp of Digital PR and how that feeds into a wider SEO strategy.
- You will be expected to manage a small team, with around three people reporting directly into you
What We’re Looking For
- 3–5 years\’ experience in a Digital PR role.
- Proven success building links for eCommerce brands, with a particular focus on links built to product and category pages.
- Strong grasp of how Digital PR supports organic performance as part of a wider SEO strategy.
- Skilled at analysing backlink data and explaining results in a way that’s clear to clients.
- Experience managing and mentoring others, with a genuine interest in developing people.
- Excellent project management, comfortable working to deadlines, adept at adapting to shifting priorities and experience of managing budgets.
- Strong communicator who can lead conversations with clients and collaborate with internal teams.
- Proactive and commercially aware and fully able to flag resourcing challenges and drive improvements.
Why Work at NOVOS?
We’re proud of our culture and want you to thrive here. Benefits include:
- Unlimited holiday
- Annual profit share
- Hybrid and flexible working
- Access to mental health support
- Health cash plan
- Monthly cultural activities & more
Apply now!
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Advertising Services
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Digital PR Manager employer: NOVOS | eCommerce Agency of the Year
Contact Detail:
NOVOS | eCommerce Agency of the Year Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Digital PR and SEO. Understanding how these fields intersect will help you articulate your vision for driving client performance during interviews.
✨Tip Number 2
Prepare to discuss specific case studies where you've successfully built links for eCommerce brands. Highlighting your past successes will demonstrate your capability and confidence in managing similar projects at NOVOS.
✨Tip Number 3
Brush up on your analytical skills, especially with tools like Ahrefs and SEO Monitor. Being able to confidently analyse backlink profiles and explain your findings will set you apart as a candidate who can deliver actionable insights.
✨Tip Number 4
Showcase your leadership experience by preparing examples of how you've mentored junior team members. This will highlight your ability to manage a team effectively, which is crucial for the Digital PR Manager role.
We think you need these skills to ace Digital PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, especially your success in building links for eCommerce brands. Use specific examples that demonstrate your understanding of how Digital PR supports SEO strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Digital PR and eCommerce. Mention your leadership experience and how you can contribute to NOVOS's goals. Be sure to align your skills with the job description, particularly in strategy and performance analysis.
Showcase Your Analytical Skills: Include examples of how you've used tools like Ahrefs or SEO Monitor to analyse backlink profiles. Explain how your insights have led to improved performance for previous clients, making it clear that you can tell a compelling performance story.
Highlight Team Management Experience: Since the role involves managing a small team, emphasise your experience in mentoring and developing junior team members. Provide examples of how you've supported their growth and contributed to a positive team culture.
How to prepare for a job interview at NOVOS | eCommerce Agency of the Year
✨Showcase Your Digital PR Expertise
Make sure to highlight your experience in Digital PR, especially your success in building links for eCommerce brands. Be prepared to discuss specific campaigns you've led and the results achieved, particularly focusing on product and category pages.
✨Demonstrate Analytical Skills
Since the role requires analysing backlink profiles and performance metrics, come equipped with examples of how you've used tools like Ahrefs or SEO Monitor. Explain how you translated data into actionable insights that improved campaign performance.
✨Emphasise Leadership and Mentoring Experience
As you'll be managing a small team, share your experiences in mentoring and developing junior team members. Discuss your approach to providing feedback and coaching, and how you've fostered a collaborative team environment.
✨Prepare for Client Conversations
The ability to lead client calls confidently is crucial. Practice articulating complex Digital PR concepts in simple terms. Prepare to explain how Digital PR integrates with broader SEO strategies, ensuring clients understand the value of your work.
