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- Tasks: Lead paid search execution across Google Ads, ASA, and UAC for core markets.
- Company: Join MoneyGram, a fintech leader reimagining cross-border payments with a startup vibe.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be part of a transformative journey in a globally recognised brand with a customer-first approach.
- Qualifications: 5-8 years in paid search, expertise in Google Ads, ASA, and UAC required.
- Other info: This role offers potential for leadership growth in a fast-paced setting.
The predicted salary is between 43200 - 72000 £ per year.
Senior Paid Search Manager
MoneyGram International London, United Kingdom
MoneyGram International London, United Kingdom
Description
About MoneyGram
We\’re rebuilding one of the most trusted names in fintech-and doing it like a startup.
MoneyGram has been a global leader in cross-border payments for decades, and now we\’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Soohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong-and the scale is unreal. We\’re now reimagining just how much further we can take it.
We\’re rebuilding our growth engine -faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We\’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.
About the role
As part of our performance transformation, we\’re hiring a Senior Paid Search Manager to lead execution across Google Ads, Apple Search Ads (ASA), and Universal App Campaigns (UAC) for a group of our core markets.
This is a high-impact, hands-on role for a search marketer who lives in the details-someone who knows how to scale campaigns, drive efficient customer acquisition, and experiment aggressively across platforms. You\’ll own daily channel execution, manage complex budgets, build testing roadmaps, and help launch new programs like Performance Max.
You\’ll collaborate closely with product, analytics, regional growth teams, and creative leads to ensure paid search plays a central role in our growth engine. This role is built for someone who\’s technical, data-driven, and always pushing for more efficient, scalable acquisition.
If you\’ve scaled ASA, UAC, or Google Search in fast-moving environments and are ready to build on a global stage-we\’d love to talk.
What You\’ll Do
- Own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max-for a portfolio of high-priority markets with real global scale.
- Manage channel structure, targeting, bidding, and pacing-balancing growth with CAC efficiency and LTV payback.
- Build and run structured test plans-including keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants.
- Report on performance and trends across UAC, ASA, and Max-developing clear insights and making strategic recommendations to improve results.
- Prepare detailed quarterly plans and forecasts-backed by channel expertise, data, and a bias for testing.
- Collaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance.
- Work directly with platform reps (Google, Apple) to unlock beta access, resolve issues quickly, and stay on the cutting edge of campaign innovation.
- Partner with regional marketing teams to ensure your campaigns are aligned with local strategy, language, and customer insights.
- Bring efficiency metrics to the center-owning CAC, CPAs, ROAS, and marginal return analysis to guide smarter spend decisions.
- Stay sharp on search trends-from match-type changes to creative requirements, app promotion updates, and new campaign types.
What We\’re Looking For
- 5-8 years of hands-on experience in paid search, with deep expertise in Google Ads, ASA, and UAC. Experience launching or scaling Performance Max is a strong plus.
- Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals.
- Comfortable owning both strategy and execution-working with large budgets and fast feedback loops.
- Deep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization).
- Fluent in channel-specific tools like Google Ads Editor, SA360, and performance reporting platforms (Looker is a plus).
- Experience building test plans, managing experiments, and iterating based on creative and audience insights.
- Cross-functional operator-experienced in working with analytics, product, creative, and regional marketing teams.
- Strong written and verbal communicator, with the ability to clearly share performance results, tradeoffs, and ideas.
- Based in the US or UK. Comfortable working independently across time zones.
- Ambitious and growth-minded-this is an IC role with the potential to grow into leadership.
The process
We believe in keeping the process clear, fast, and meaningful. Here\’s what to expect.
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Senior Paid Search Manager | London, UK employer: MoneyGram International
Contact Detail:
MoneyGram International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Manager | London, UK
✨Tip Number 1
Familiarise yourself with MoneyGram's recent initiatives and their approach to performance marketing. Understanding their current strategies will help you tailor your discussions during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with current or former employees of MoneyGram on platforms like LinkedIn. Engaging with them can provide you with insider insights about the company culture and expectations, which can be invaluable during your interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled campaigns in previous roles. Highlighting your hands-on experience with Google Ads, ASA, and UAC will showcase your expertise and align with what MoneyGram is looking for.
✨Tip Number 4
Stay updated on the latest trends in paid search and app marketing. Being able to discuss recent changes or innovations in the industry during your interview will demonstrate your passion and commitment to staying at the forefront of the field.
We think you need these skills to ace Senior Paid Search Manager | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search, particularly with Google Ads, Apple Search Ads, and Universal App Campaigns. Use specific metrics to demonstrate your success in scaling campaigns and achieving customer acquisition goals.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for MoneyGram's mission and how your background aligns with their goals. Mention your hands-on experience and any specific achievements that showcase your ability to drive efficient customer acquisition.
Showcase Technical Skills: Emphasise your proficiency with channel-specific tools like Google Ads Editor and performance reporting platforms. Highlight any experience you have with building test plans and managing experiments, as this is crucial for the role.
Prepare for Interviews: Anticipate questions related to your experience with campaign management and optimisation. Be ready to discuss specific strategies you've implemented in the past and how they contributed to achieving aggressive CAC and LTV goals.
How to prepare for a job interview at MoneyGram International
✨Showcase Your Technical Expertise
Make sure to highlight your hands-on experience with Google Ads, Apple Search Ads, and Universal App Campaigns. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved.
✨Demonstrate Data-Driven Decision Making
Since this role requires a strong focus on metrics like CAC, CPAs, and ROAS, come equipped with examples of how you've used data to inform your decisions. Discuss any tools you've used for performance reporting and how they influenced your campaign strategies.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams such as product, analytics, and creative. Be ready to share experiences where you've successfully collaborated across departments to achieve common goals, and how you navigated any challenges.
✨Stay Updated on Industry Trends
The digital marketing landscape is always evolving. Show your passion for the field by discussing recent trends or changes in paid search that you've been following. This will demonstrate your commitment to staying ahead in the industry.
