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For Companies At a Glance
- Tasks: Lead PR strategy for EMEA, managing media relations and executing impactful campaigns.
- Company: Join Royal Caribbean Group, a leader in the travel industry offering exciting career opportunities.
- Benefits: Enjoy competitive benefits, career development, and the chance to explore the world.
- Why this job: Be part of a dynamic team driving brand fame and engaging new audiences in travel.
- Qualifications: 10+ years in PR, ideally in travel; strong leadership and creative skills required.
- Other info: This is a maternity cover role for 12 months based in Weybridge, UK.
The predicted salary is between 43200 - 72000 £ per year.
Join Our Adventure!
Combine your career aspirations with a sense of exploration by joining the Royal Caribbean Group, where we offer competitive benefits, excellent career development opportunities, and ways to explore the world.
We are now looking for a Head of PR & Events for a maternity cover fixed-term contract of 12 months to join ourMarketing Leadership Team based in Weybridge, UK.
Position Overview
As Head of PR & Events and a key member of the Marketing Leadership Team, you\’ll be responsible for maximising positive coverage of the Celebrity Cruises brand across Europe, Middle East, and Africa. This high-profile role involves managing media relations, shaping brand messaging, and leading strategic PR and events initiatives to raise awareness among new and existing audiences, including affluent holidaymakers and cruise newcomers. You\’ll also contribute thought leadership for senior executives and oversee a comprehensive events strategy, from ship launches to consumer activations.
Key Responsibilities
- Develop and implement a global-aligned PR strategy focused on enhancing media exposure, brand growth, and engagement with both consumer and trade audiences, supporting long-term brand and segment growth.
- Lead the planning and execution of integrated PR campaigns, media relations, influencer engagement, ship launches, and high-profile events, ensuring alignment with brand and business objectives.
- Manage and grow relationships with media outlets, industry organisations (e.g., CLIA, ABTA), influencers, and internal stakeholders, including senior leadership like the Vice President & Managing Director.
- Oversee global ship launches and major events, including consumer activations, cruise shows, FAM trips, and onboard events, ensuring all activity supports broader business goals.
- Drive thought leadership initiatives for organisational leaders, including keynote speeches, industry panels, and external speaking engagements.
- Manage PR agencies across UK&I, Germany, and Scandinavia, ensuring delivery of impactful campaigns, media engagement, and measuring KPIs such as media coverage and brand awareness.
- Own the influencer and broadcast PR strategies in EMEA, focusing on UK & Ireland, and ensure timely media engagement for news and major announcements.
- Effectively manage PR and Events budgets, providing monthly reports and quarterly forecasts to maximise ROI and resource allocation.
Leadership & Team Management
- Lead, motivate, and develop a team of three PR and Events professionals through mentoring, objective-setting, and performance appraisals, fostering a high-performance culture.
Skills & Experience
- Extensive PR management experience, ideally within the travel or customer service sector, with strong digital channel expertise.
- Proven success in designing and executing integrated PR campaigns that deliver measurable impact.
- Experience managing agency relationships across multiple countries, with a track record in event planning and live activations.
- Excellent written communication skills, creative mindset, and attention to detail.
- Strong relationship-building abilities, with confidence to engage senior management and external stakeholders.
- Ability to thrive in fast-paced, multi-national environments and adapt to emerging media and consumer trends.
- Digital savvy with a good understanding of social media and online channels.
Qualifications
- Degree-level education.
- Extensive experience in PR leadership, preferably within the travel industry.
- Proven ability to manage complex stakeholder networks and deliver impactful campaigns.
- Flexibility to travel occasionally and work outside regular hours as needed.
Work Environment & Commitment to Diversity
Occasional travel required. We are committed to providing equal employment opportunities and promoting a respectful, inclusive workplace free from discrimination or harassment based on any protected characteristic.
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Head of Brand PR, EMEA employer: Royal Caribbean Group
Contact Detail:
Royal Caribbean Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand PR, EMEA
✨Tip Number 1
Network with professionals in the travel and PR industries. Attend industry events, webinars, or conferences where you can meet key players and influencers. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in PR and the travel industry. Follow relevant blogs, podcasts, and social media accounts to understand what strategies are currently effective. This knowledge will help you speak confidently about your ideas during interviews.
✨Tip Number 3
Prepare to discuss specific PR campaigns you've led or contributed to in the past. Be ready to explain your role, the challenges faced, and the outcomes achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Research Royal Caribbean's recent PR initiatives and campaigns. Understanding their brand voice and current strategies will allow you to tailor your discussions and show how you can contribute to their goals effectively.
We think you need these skills to ace Head of Brand PR, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, particularly within the travel industry. Emphasise your leadership skills and any successful campaigns you've led that align with the responsibilities of the Head of Brand PR role.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the Royal Caribbean brand and its values. Discuss how your experience can contribute to their PR strategy in the EMEA markets and mention specific achievements that demonstrate your capability.
Showcase Your Writing Skills: Given the importance of strong writing skills for this role, consider including samples of your work or links to press releases, articles, or campaigns you've managed. This will give them a clear idea of your writing style and effectiveness.
Highlight Your Strategic Thinking: In your application, illustrate your ability to develop and implement PR strategies. Provide examples of how you've used consumer insights and media trends to shape successful campaigns, especially in a fast-paced environment.
How to prepare for a job interview at Royal Caribbean Group
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Royal Caribbean and its brand values. Understand their current PR strategies, recent campaigns, and how they position themselves in the market. This knowledge will help you demonstrate your passion for the brand and your ability to contribute to its PR efforts.
✨Showcase Your Leadership Skills
As the Head of Brand PR, EMEA, you'll be expected to lead a team and manage multiple agencies. Be prepared to discuss your leadership style, how you've motivated teams in the past, and examples of successful campaigns you've led. Highlight your experience in managing budgets and achieving KPIs.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare for scenario-based questions where you might need to outline how you would handle specific PR challenges or crises. This will showcase your critical thinking and ability to remain calm under pressure.
✨Demonstrate Your Media Relations Expertise
Given the importance of media relations in this role, be ready to discuss your experience in building and maintaining relationships with key media contacts. Share specific examples of how you've secured coverage in tier 1 publications and how you plan to leverage these relationships for Royal Caribbean.
