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- Tasks: Lead and craft compelling copy for global campaigns across various channels.
- Company: On is a dynamic brand focused on storytelling and innovative marketing in the sportswear industry.
- Benefits: Enjoy a supportive environment with opportunities for personal growth and well-being.
- Why this job: Join an award-winning team that values creativity and challenges the status quo.
- Qualifications: 6+ years of experience in copywriting, preferably in fashion or sportswear.
- Other info: Be part of a culture that champions inclusivity and personal development.
The predicted salary is between 43200 - 72000 £ per year.
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Senior Copywriter Lead – Campaigns, London
Client:
On
Location:
London, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
5413a73891fc
Job Views:
2
Posted:
12.07.2025
Expiry Date:
26.08.2025
Job Description:
At On, we believe in the power of storytelling. Our Creative Studio shapes impactful campaigns. We’re seeking a highly experienced storyteller to craft copy for our global campaigns. As Senior Copy Lead, you’ll collaborate with Creative Directors and Art Directors, lead and coach a team, and ensure high-quality, impactful messaging across channels.
Your Mission
- Partner with creative teams to develop innovative campaigns across various channels.
- Create TOV frameworks, messaging hierarchies, scripts, and OOH content.
- Uphold and evolve On\’s distinctive voice, ensuring it remains fearless and unconventional.
- Maintain high standards of copy that are impactful and results-oriented.
- Lead campaigns and team to success, fostering motivation and inspiration.
- Manage multiple campaigns, provide feedback, and coach team members.
- Exemplify strong leadership and contribute to company culture.
Your Story
- 6+ years of experience in global advertising or marketing campaigns, preferably in fashion or sportswear.
- Expertise in crafting TOV strategies and compelling messages across platforms.
- Deep understanding of digital user journeys and metrics-driven copy decisions.
- Ability to lead complex projects, challenge the status quo, and inspire teams.
- Knowledge of culture, fashion, and performance apparel.
Meet The Team
On’s Brand Studio is an award-winning internal studio focused on storytelling and bringing experiences to life. We value original ideas and drive for success. Join us if you’re ready to contribute your creativity and experience.
What We Offer
We foster growth and progress through a supportive environment, promoting physical and mental well-being, and inclusivity. On is an Equal Opportunity Employer committed to a fair and inclusive workplace.
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Senior Copywriter Lead - Campaigns employer: On
Contact Detail:
On Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Copywriter Lead - Campaigns
✨Tip Number 1
Familiarise yourself with On's brand voice and storytelling style. Dive into their campaigns and social media to understand how they communicate and what makes their messaging unique. This will help you align your ideas with their vision during interviews.
✨Tip Number 2
Prepare a portfolio that showcases your best work, particularly in the fashion or sportswear sectors. Highlight projects where you've led teams or developed innovative campaigns, as this will demonstrate your leadership skills and ability to drive results.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience with global brands. Attend events or webinars related to copywriting and marketing to make connections that could provide insights or referrals for your application.
✨Tip Number 4
Be ready to discuss how you measure the success of your copy. Familiarise yourself with digital metrics and analytics, as being able to articulate how your words drive engagement and performance will set you apart from other candidates.
We think you need these skills to ace Senior Copywriter Lead - Campaigns
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Senior Copywriter Lead position. Tailor your application to highlight how your experience aligns with their needs.
Showcase Your Storytelling Skills: As storytelling is at the heart of this role, include examples of your previous work that demonstrate your ability to craft compelling narratives. Highlight specific campaigns where your copy made a significant impact.
Emphasise Leadership Experience: Since the role involves leading a team, be sure to mention your leadership experience. Discuss how you've guided and inspired teams in the past, and provide examples of how you've fostered creativity and collaboration.
Tailor Your Tone of Voice: On values a distinctive voice, so ensure your application reflects this. Use a confident and engaging tone in your writing that mirrors the brand's fearless and unconventional spirit, while also showcasing your adaptability across different channels.
How to prepare for a job interview at On
✨Showcase Your Storytelling Skills
As a Senior Copywriter Lead, your ability to tell compelling stories is crucial. Prepare examples of your past work that highlight your storytelling prowess, especially in campaigns that resonate with audiences. Be ready to discuss the thought process behind your concepts and how they align with brand values.
✨Understand the Brand's Voice
Familiarise yourself with On's distinctive voice and tone. During the interview, demonstrate how you can uphold and evolve this voice in your copy. Discuss how you would approach creating TOV frameworks and messaging hierarchies that reflect the brand's fearless and unconventional spirit.
✨Demonstrate Leadership Experience
Since this role involves leading a team, be prepared to share your leadership experiences. Talk about how you've guided and inspired your team in previous roles, and provide examples of how you've fostered creativity and motivation among your reports.
✨Highlight Your Digital Savvy
Given the importance of digital channels in this role, showcase your understanding of digital user journeys. Discuss how you've used digital metrics to inform your copy decisions in the past, and be ready to explain how you would optimise various touchpoints to drive meaningful action for On's campaigns.
