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- Tasks: Lead our email marketing strategy, crafting engaging campaigns and analysing performance metrics.
- Company: Join Jules Verne, a top tour operator with 45 years of experience in creating unforgettable travel experiences.
- Benefits: Enjoy hybrid working, 23 days holiday, flexi time, and exciting travel perks.
- Why this job: Be part of a dynamic team that values creativity and inclusivity while making an impact in the travel industry.
- Qualifications: Experience in email marketing, proficiency in Dotdigital or Red Circle, and strong content creation skills required.
- Other info: We promote a diverse workplace and offer support throughout the application process.
The predicted salary is between 30000 - 42000 £ per year.
At Jules Verne, we’re entering an exciting new chapter — and we want you to be part of it. With a proud heritage, a trusted brand, and a bold vision for the future, we’re growing our team with newly created roles that offer real opportunity to make an impact.
This is a full time opportunity based in Great Suffolk Street, London and offers hybrid working (minimum of 3 days in the office required per week).
Please submit your CV, covering letter and answer the required application questions. We aim to get back in touch with 14 days.
We are dedicated to creating a diverse and inclusive workplace where all candidates feel welcomed and supported. To ensure everyone has an equal opportunity throughout the application process, we welcome you to get in touch. Our team is here to assist you at every step, whether you require additional information, or support to navigate the application process. We believe that promoting diversity and inclusion enriches our organisation, and we are committed to helping all candidates showcase their talents and potential –
About Jules Verne:
Jules Verne is a leading tour operator forming part of Der Tour one of Europe’s leading travel groups, renowned for crafting exceptional, small group escorted tours that offer unique and immersive travel experiences. With over 45 years of expertise, we are dedicated to curating thoughtfully designed itineraries that combine cultural discovery, historical depth, and authentic encounters across the globe.
Our passion for travel and commitment to excellence ensure that every journey with Jules Verne is inspiring, enriching, and meticulously planned. As a team, we take pride in delivering outstanding service and unforgettable adventures, making us a trusted name in the travel industry.
The Role:
Jules Verne is seeking a dynamic and results-driven Email Marketing Executive to take ownership of all aspects of our email marketing strategy. The ideal candidate will be responsible for planning, creating, executing, and optimizing email campaigns to engage our customers and prospects effectively. This role requires expertise in email automation, targeted communications, content creation, and performance analysis. Experience in either Dotdigital or Red Circle email marketing platforms is essential.
What you\’ll be doing:
- Developing and executing comprehensive email marketing strategies aligned with business goals.
- Planning, creating, and implementingtargeted email campaigns for different customer segments.
- Craftingengaging and persuasive content for emails, ensuring brand consistency and strong call-to-action messaging.
- Managing and optimisingautomated customer journeys , ensuring timely and relevant touchpoints.
- ConductingA/B testing and analyse key performance metrics to improve email engagement and conversions.
- Monitoring and maintainingemail deliverability , list hygiene, and compliance with industry best practices and GDPR regulations.
- Collaborating with cross-functional teams, including design, sales, and product marketing, to ensure email content aligns with broader marketing efforts.
- Reporting on campaign performance, providing insights and recommendations for improvement.
General Duties
- Demonstrate a commitment to the core company values and mission in all actions and decisions.
- Act as a brand ambassador, positively representing the group both internally and externally.
- Support and promote a diverse and inclusive workplace, respecting perspectives and backgrounds, to foster a positive work environment.
- Contribute to a strong team spirit.
About You:
- Proven experience in email marketing , preferably within the travel, retail, or e-commerce industries.
- Proficiency in Dotdigital or Red Circle email marketing platforms.
- Strong understanding of email segmentation, automation, and personalization techniques.
- Excellent writing and content creation skills with a keen eye for detail .
- Ability to analyse data and optimize campaigns based on key performance indicators (KPIs).
- Knowledge of email marketing regulations , including GDPR and CAN-SPAM compliance.
- Strong project management skills, with the ability to work under deadlines and manage multiple campaigns simultaneously.
- High productivity with the ability to self-motivate remotely
- A proactive and creative approach to problem-solving and campaign innovation.
Personal Qualities:
- Strong and resilient: ability to handle pressure
- Team player
- Contribute to the success of Jules Verne’s unique tours
- A dynamic and supportive working environment
- Access to exciting travel experiences
- 23 days holiday, plus bank holidays (increases with length of service capped at 27)
- Flexi time (including option to bank hours giving an additional 4 days off per year)
- Birthday ‘day off’
- Option to ‘buy’ additional leave
- Holiday concessions for personal trips and discounts for friends & family
- Company matched pension scheme and life assurance
- Free annual travel insurance, which includes winter sports
- Cycle to work scheme
- 24-hour access to our Employee Assistance Programm e and remote GP service
- Travel season ticket loans
- In-house social and wellbeing team with mental health first aiders and menopause champions
- Bring your dog to work day (Friday’s)
- Drinks trolley, ‘Thirsty Thursday’ and regular social events
- Access to Perkbox (with 50 flexi points per month, wellness, celebration and reward hubs)
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Email Marketing Executive employer: DERTOUR UK
Contact Detail:
DERTOUR UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with the email marketing platforms mentioned in the job description, specifically Dotdigital and Red Circle. Consider taking online courses or tutorials to enhance your skills and demonstrate your expertise during the interview.
✨Tip Number 2
Research Jules Verne's previous email campaigns and their overall marketing strategy. Understanding their brand voice and customer engagement tactics will help you tailor your approach and show that you're genuinely interested in contributing to their success.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully executed email marketing campaigns in the past. Highlight your experience with A/B testing, segmentation, and performance analysis to showcase your ability to drive results.
✨Tip Number 4
Network with current or former employees of Jules Verne on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial for your application and interview preparation.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, particularly with platforms like Dotdigital or Red Circle. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how your skills align with Jules Verne's mission. Mention specific examples of successful email campaigns you've managed and how they contributed to business goals.
Answer Application Questions Thoughtfully: Take your time to answer the required application questions. Use this opportunity to showcase your understanding of email marketing strategies and your ability to analyse performance metrics.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for an Email Marketing Executive.
How to prepare for a job interview at DERTOUR UK
✨Know Your Email Marketing Platforms
Familiarise yourself with Dotdigital and Red Circle, as these are essential for the role. Be prepared to discuss your experience with these platforms and how you've used them to create successful campaigns.
✨Showcase Your Content Creation Skills
Prepare examples of engaging email content you've crafted in the past. Highlight your ability to write persuasive copy that aligns with brand messaging and includes strong calls to action.
✨Understand Performance Metrics
Be ready to talk about key performance indicators (KPIs) you've used to measure the success of your email campaigns. Discuss how you've conducted A/B testing and optimised campaigns based on data analysis.
✨Emphasise Team Collaboration
Jules Verne values teamwork, so be sure to mention any experiences where you've collaborated with cross-functional teams. Share how you ensured alignment between email marketing and broader marketing efforts.
