At a Glance
- Tasks: Lead creative marketing campaigns for top UK hotels and enhance brand presence.
- Company: Join Axiom Hospitality, a fast-growing company with global aspirations in the hospitality sector.
- Benefits: Enjoy discounts at Hilton Hotels, 28+ days holiday, and access to financial wellbeing resources.
- Why this job: Be part of a dynamic team that values creativity, sustainability, and community impact.
- Qualifications: 3+ years in marketing, preferably in hospitality, with strong digital and copywriting skills.
- Other info: We celebrate diversity and encourage applications from all backgrounds.
The predicted salary is between 30000 - 35000 £ per year.
Salary – £30,000 – £35,000 per annum, based on experience
Are you a creative and strategic marketing professional with a passion for hospitality? Join Axiom Hospitality as our Marketing Executive, where you'll play a pivotal role in driving marketing activation for three standout UK hotels: Hilton Cardiff, Abbey Hotel Bath, and voco Edinburgh Royal Terrace.
About the Role
As Marketing Executive, you will work closely with the Head of Marketing & Brand, hotel teams, and marketing agencies to deliver innovative campaigns and enhance brand presence. Your expertise will shape the marketing strategy, from social media and digital campaigns to creative brand guardianship and partnership collaborations.
The ideal candidate will have a proven track record in successful campaigns, and the ability to use performance metrics to inform decisions. They will be able to provide examples of strong copywriting and social engagement initiatives and have a thorough understanding of the market. The candidate will demonstrate strong creativity and forward-thinking, and the ability to juggle multiple projects in a fast-paced environment.
Responsibilities of rolewill include but are not limited to:
- Lead marketing initiatives, including rebranding, social media content creation, and digital advertising.
- Be the brand guardian, ensuring all communication aligns with brand standards.
- Collaborate with local businesses to create cross-marketing opportunities.
- Develop and manage digital campaigns, including PPC, SEO, and performance analytics.
- Write and proof engaging content, and oversee media and influencer partnerships.
- Create printed and digital collateral that reflects our brand vision.
- Track and evaluate campaign performance to deliver strong ROI.
- Support event planning, audience research, and market analysis.
The core skills and experience required to succeed:
- A minimum of 3 years of marketing experience, preferably in hospitality.
- Proven success in creating detailed marketing strategies and managing campaigns.
- Expertise in digital marketing, including social media, PPC, SEO, and data analytics.
- Strong copywriting and creative skills with a portfolio of past campaigns.
- Excellent project management, adaptability, and multitasking skills.
- Qualifications in Marketing, Hospitality, or Digital Marketing are preferred.
You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.
Benefits
- Worldwide employee discounts at Hilton Hotels through Go Hilton program;
- Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
- 28 days holiday, including bank holidays, increasing yearly to 33 days;
- Discounts across retail, restaurants, events and more through our benefits & rewards portal;
- Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
- Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
- Yearly complimentary Axiom Xcape stayover after one year of service;
- A growing team with great training, progression, and promotion opportunities;
- Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
- Free meals while on shift;
- Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!
Opportunities for all
At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels' impact on the environment through internationally recognised eco-label certification.
Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.
AMRT1_UKCT
Marketing Executive employer: Hilton Cardiff
Contact Detail:
Hilton Cardiff Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarize yourself with the hospitality industry, especially the brands Axiom Hospitality represents. Understanding their unique selling points and target audience will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your creativity by preparing a mini marketing campaign for one of the hotels. This will demonstrate your strategic thinking and ability to deliver innovative ideas that align with their brand vision.
✨Tip Number 3
Network with professionals in the hospitality marketing field. Attend industry events or join online forums to connect with others who can provide insights or even referrals to Axiom Hospitality.
✨Tip Number 4
Be prepared to discuss specific metrics from your past campaigns. Highlight how you've used data analytics to inform decisions and improve ROI, as this aligns with the role's requirements.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in hospitality. Include specific examples of successful campaigns you've managed and any metrics that demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for hospitality and marketing. Mention how your skills align with the responsibilities listed in the job description, such as digital marketing expertise and project management abilities.
Showcase Your Creativity: Include links to your portfolio or examples of past marketing campaigns you've worked on. Highlight your copywriting skills and any innovative ideas you have for enhancing brand presence.
Research Axiom Hospitality: Familiarize yourself with Axiom Hospitality and their hotels. Understanding their brand values and recent marketing initiatives will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Hilton Cardiff
✨Showcase Your Creativity
As a Marketing Executive, creativity is key. Prepare to discuss specific campaigns you've led or contributed to, highlighting your innovative ideas and the results they achieved.
✨Demonstrate Your Digital Expertise
Be ready to talk about your experience with digital marketing tools and strategies, such as PPC, SEO, and social media. Provide examples of how you've used data analytics to inform your decisions and improve campaign performance.
✨Prepare for Project Management Questions
Given the fast-paced environment, expect questions about your project management skills. Share examples of how you've successfully juggled multiple projects and met deadlines while maintaining quality.
✨Align with Brand Values
Axiom Hospitality values sustainability and community engagement. Research their initiatives and be prepared to discuss how your personal values align with theirs, and how you can contribute to their mission.