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- Tasks: Support brand growth for Jack Daniel’s through innovative marketing campaigns and performance evaluation.
- Company: Join Brown-Forman, a leading spirits company that values personal and professional growth.
- Benefits: Enjoy competitive pay, holiday bonuses, and a range of premium employee benefits.
- Why this job: Be part of an iconic brand, fostering creativity and teamwork in a fun environment.
- Qualifications: Minimum 2 years in marketing with strong analytical and communication skills required.
- Other info: This is a 10-month fixed-term contract with opportunities for learning and development.
The predicted salary is between 28800 - 43200 £ per year.
Assistant Brand Manager – Jack Daniel’s UK
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.
We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.
Nothing Better in the Market
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.
We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.
Nothing Better in the Market
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.
Living life under your own terms, is part of Jack Daniel’s maverick mantra and one the team lives and upholds daily. The pride and joy working for an iconic world-class badge brand is purposeful, fun and rewarding!
Meaningful Work From Day One
In the pursuit of our vision to be the most valuable spirits brand in the world, the JD Assistant Brand Manager (ABM) is responsible for supporting the delivery of profitable growth for the Jack Daniel’s trademark in the UK in a meaningful way. This role oversees and leads the implementation of the communications and media campaigns with emphasis on the high season of the year (Oct-Dec) and the connection with consumer across the portfolio
This role will report directly to the Head of Jack Daniel\’s in the UK, and actively nurture and support the development of brand platforms, campaigns, advertising, activation and promotional programs in the UK.
This is a Fixed Term Contract for 10 months.
What You Can Expect
Brand strategy execution and implementation
Campaign Development & Implementation: Collaborating with local and global teams and agencies to create and execute innovative marketing campaigns that build brand loyalty and consumer connection, adapting global assets for the UK audience
London Underground Campaign Co-Leadership: Ensuring consistent, impactful year-round brand presence on the London Underground through cross-functional collaboration and meticulous planning
Performance Evaluation & Optimization: Rigorously assessing campaign effectiveness using analytics to optimize media allocation and maximize ROI for brand growth
Competitive Monitoring & Inspiration: Continuously monitoring competitor activities and seeking inspiration from beyond the spirits category to inform brand planning
Commercial Collaboration: Working closely with sales and consumer marketing to develop strategies that strengthen Jack Daniel\’s position in both on-trade and off-trade channels
Drive for results
Help with monthly brand performance reviews including competitive set commentary
Responsible for A&P management: raising POs, recording, monitoring and maintaining spends at all times to stay on budget
Own the on-going post evaluations of brand activities, so learnings can be applied to the planning cycle helps drive marketing effectiveness and efficiency
Strategic Relationships & Partnerships
Build and maintain strong relationships with the Jack Daniel\’s Global Team
Work closely with key cross-functional counterparts, including Supply Chain, Sales, Customer Marketing, Finance, Legal, Compliance
Initiate and maintain close, consistent communication with external agencies
Be a champion of the brand internally by organising events and tastings to promote the Malts portfolio.
Strongly partner with production and global team to ensure UK needs are fulfilled
Act as a role model of B-F values
What You Bring to the Table
Min. 2 years in marketing, either in house or at the agency side
Proven knowledge of managing campaign, activations and preferably media management
Good knowledge of P&L and budgeting
Experience in presenting to various stakeholders
IT literate – MS Office applications & Google application
Skills Required
A people’s person and empathetic; ability to build strong relationships at all levels
Passion and drive to learn
Collaborative team player; adaptable and flexible
Fluent English, both spoken and written
Great communication skills ( listening, presentations, written)
Strong analytical skills and attention to detail
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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Assistant Brand Manager - Jack Daniel’s UK employer: Brown-Forman Australia Pty. Ltd.
Contact Detail:
Brown-Forman Australia Pty. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager - Jack Daniel’s UK
✨Tip Number 1
Familiarise yourself with the Jack Daniel's brand and its marketing strategies. Understanding their unique positioning in the spirits market will help you demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the spirits industry, especially those who have experience with Brown-Forman or similar brands. Attend industry events or join relevant online groups to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Stay updated on current trends in marketing and consumer behaviour, particularly within the spirits sector. Being able to discuss recent campaigns or shifts in consumer preferences can set you apart as a knowledgeable candidate.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of examples where you've used data to drive marketing decisions. This role requires performance evaluation and optimisation, so being ready to discuss your experience in this area is crucial.
We think you need these skills to ace Assistant Brand Manager - Jack Daniel’s UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in campaign management and media. Use specific examples that demonstrate your ability to build brand loyalty and consumer connections.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Jack Daniel's brand and how your skills align with the role. Mention your understanding of the spirits market and your enthusiasm for innovative marketing strategies.
Showcase Analytical Skills: Since the role involves performance evaluation and optimisation, include examples of how you've used analytics to assess campaign effectiveness in previous roles. Highlight any tools or methods you used to drive results.
Demonstrate Team Collaboration: Emphasise your experience working in cross-functional teams. Provide examples of how you've successfully collaborated with different departments or external agencies to achieve marketing goals.
How to prepare for a job interview at Brown-Forman Australia Pty. Ltd.
✨Know the Brand Inside Out
Before your interview, make sure you research Jack Daniel's thoroughly. Understand its history, values, and recent campaigns. This will not only show your passion for the brand but also help you answer questions more effectively.
✨Showcase Your Analytical Skills
As an Assistant Brand Manager, you'll need to assess campaign effectiveness. Be prepared to discuss how you've used analytics in past roles to optimise marketing strategies and drive results.
✨Demonstrate Team Collaboration
Brown-Forman values teamwork, so be ready to share examples of how you've successfully collaborated with cross-functional teams. Highlight any experiences where you built strong relationships to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations related to brand management or campaign execution. Think about challenges you've faced in previous roles and how you overcame them, as this will demonstrate your problem-solving skills.
